Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast · Louis Grenier | Marketing & Branding

How To Have the B*lls To Do What You REALLY Want

·53 min·3 clips

His one-man show In One Eye, Out the Other became the first thing he says was fully him.

1. Everyone Hates Marketers talks with Tidehiki about having the balls to do what he actually wants. 2. Louis Grenier hosts the episode, and Tidehiki is introduced as an Irish comedian, actor, writer, and author of A Portrait of a Peace Artist as a Young Man. 3. The episode asks how Tidehiki moved from commercial compromise to making work that felt like his own. 4. Tidehiki describes a sketch troupe with Dominic McHale and Laura O'Mahony that led to RT interest in Ireland. 5. He says RT’s head of comedy suggested a ridiculous wig for The School promo, and that detail became part of a string of compromises. 6. He says BBC meetings followed, but the project felt “a bit commercial” and never got a second season. 7. Tidehiki says the process left him with a year of bitterness, frustration, and self-loathing. 8. He says he was trying to satisfy “people in suits” rather than his own instincts. 9. He explains that the turning point came when he went back to his old notebooks and audio recordings. 10. He says those materials led him to write In One Eye, Out the Other, a one-man show about alcoholism. 11. He says he started writing the show while still drinking. 12. He says everyone around him told him not to do it because a one-man show to 30 people upstairs in a pub in Dublin sounded wrong. 13. He says the show became his first fully personal comedy project. 14. He says the show toured Ireland and the UK and received awards attention and funding. 15. He says selling out the Smock Alley week in Dublin showed him that the audience wanted the strange material he had doubted. 16. He says the best reaction came from Glasgow, where audiences connected with alcoholism, family, poverty, and dark humor. 17. The interview is loose, fast, and conversational, with Louis Grenier interrupting, translating Irish references, and pushing for specifics. 18. Tidehiki’s answers are blunt and reflective, and he returns often to phrases like “people in suits,” “ticking boxes,” and “going back to the drawing board.” 19. People interested in creative identity, comedy, and making work on instinct. 20. People wanting a polished industry case study with no digressions.

As heard by us

A blunt, practical marketing teardown that keeps attention on what actually works.

Mark's episode reads as a blunt, practical teardown of three freelancers trying to stand out. It starts in a 17th-century cottage in rural Ireland, where copywriter Rob, e-commerce designer Laura, and book coach Vicky are pressed to rethink their offers, messaging, and branding.

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Why you'd press play

You want a half-hour cottage session where a copywriter, an e-commerce designer, and a book coach get their offers, messaging, and branding torn apart.

Read the full recommendation in PlayNext →

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