Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast · Louis Grenier | Marketing & Branding

4 ½ Psychological Biases Every Marketer Needs to Know

·47 min

Louis Grenier interviews behavioral science expert Richard Shotton about four and a half psychological biases that affect marketing effectiveness. They discuss how concrete language outperforms abstract messaging, why precise numbers build trust, and how distinctiveness captures attention. Application ranges from climate change messaging to copywriting and entrepreneurship, with underlying theme that understanding human psychology enables both better communication and ethical persuasion.

Listen to the show on

Apple Podcasts Spotify