Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

Business of Design is an interior design business show for people who already understand that talent is not the whole job. The real subject is the business behind the portfolio. It talks about profitability, process, procurement, sales, client fit, vendor support, creative block, and the small decisions that turn into expensive patterns. The tone is warm and practical, but it is not soft about weak systems. A stalled project is not treated as a mystical loss of creativity; it becomes evidence that the designer skipped the questions and structure that normally make the work possible. That is the show’s rhythm. It starts with a familiar pressure point, stays close to the lived mess of the work, and then pulls out a usable business lesson. Recent episodes are especially focused on decision-making. The word maybe becomes a warning sign for projects taken out of obligation, hope, or the desire to keep a team busy. Procurement conversations look past discounts and ask whether the vendor relationship actually supports margin, time, and client billing. Sales funnel episodes separate raw inquiry volume from the more useful question of who actually becomes a paying client. Growth is treated as a concrete practice, not a mood. Hospitality work is framed as tempting, exciting, and structurally different from other design work, with different risks and team needs. The show also makes room for industry culture, including diversity, representation, and how to participate without performative awkwardness. Productivity advice appears through the lens of entrepreneurial and design brains that do not always respond to standard systems. Sponsor and platform announcements are part of the texture, but the useful core is the same: run the business with more clarity. It suits designers who want direct coaching from inside the industry. It is especially strong for listeners who need language for boundaries, process, and confidence. The show keeps returning to one idea: better design work gets easier when the business underneath it is cleaner.