Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

EP 458 | The 12-Month Marketing Plan Every Interior Designer Needs with Daniela Furtado

·31 min·3 clips

Daniela Furtado reveals why most marketing plans fail after 3.74 months and hands you a doable 12-month roadmap.

Marketing is the avoided chore, and Kimberly opens right there: designers post when they remember, hope referrals keep carrying the business, and pretend that counts as a plan. Daniela brings the structure with a 12-month roadmap, but the sharpest part of the conversation is much more practical. Google Maps gets the spotlight. Testimonials are the hinge. Daniela says AI can help with words, but real clients have the proof because they have lived through the work. Kimberly points to the snag every designer knows. A happy client may send a lovely email, but asking them to leave that thread, find the right place, and write a review from scratch is a lot. Daniela keeps it simple: draft the review from what they already said, ask permission, then send the Google Maps review link so they can copy and paste. That is not about hoarding praise for a pretty website. It is about putting trust where local buyers already look. Daniela calls Google Maps the third most important ranking factor for local SEO, especially for designers who want work inside a city or service radius. Miami is the example: ask friends first, search online next, and see map listings before the regular websites. Instagram takes a hit, fairly. Kimberly floats the idea that Google Maps can bring stronger leads faster than a polished short reel. The ending lands because Daniela admits video still feels awkward, and Kimberly knows that feeling too. Get over the cringe. The plan only works once designers stop waiting to feel polished and start doing visible, useful marketing.

As heard by us

A grounded marketing conversation about local visibility, testimonials, and getting through the awkward start of video.

Marketing gets the laundry treatment in Business of Design: put off until the drawer is empty, then suddenly impossible to ignore. Kimberly Seldon speaks with Daniela Furtado from Findable Digital Marketing about giving that neglected work a manageable shape, starting with a…

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Why you'd press play

If your marketing plan depends on remembering to post, this episode hands you a clear, doable twelve-month reset.

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