Heather Daenitz
40 episodes listed below
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Weekly marketing tips, strategies, and thoughts that help wineries and wine brands thrive online. Hosted by Heather Daenitz of Craft & Cluster. www.winemarketingfieldguide.com
Based on 6 episodes we listened to · June 2026
Wine Marketing Podcast turns winery marketing into practical business work: websites, email, brand identity, hospitality, and customer follow-up.
Wine Marketing Podcast is a business show for the wine trade, focused on how wineries and wine brands get found, sell more clearly, and stay memorable after the first visit.
You want winery marketing that treats every click like a tasting-room guest.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A candid winery rebrand story about identity, timing, and customer communication.
Sonia Magdefski's rebrand story follows Clementine Carter Wines as it moves from a sub-label of Casa Dumets into a primary brand identity. Heather keeps the focus on the practical side of that shift, and that choice gives the conversation its shape.
A practical look at the Direct-to-Consumer Wine Symposium and the direction of wine marketing.
The Wine Marketing Podcast uses Barbara Gorder's discussion of the Direct-to-Consumer Wine Symposium to present the event as a useful, grounded look at DTC marketing for wineries.
A clean look at how wineries explain recurring sales without muddling the club.
The episode treats a subscription launch as a straightforward messaging challenge: how to add a recurring offer without blurring a winery's existing club.
A practical look at winery websites, convenience, and when a review beats a full redesign.
This episode treats winery websites as working business tools, not just a place to look polished. It keeps coming back to what a site needs to communicate, why convenience matters, and how a clearer read on the customer can keep a winery from jumping too fast into an expensive…
Plainspoken winery marketing advice that stays close to real audience behavior.
Ed Fuchek keeps the focus on what winery marketing looks like when it is actually being done. He talks from DTC experience and does not dress it up, which makes the points land: TikTok seems to do more than heavier Instagram effort, and LinkedIn, Pinterest, and Reddit all have a…
Brand voice, practical wine marketing, and the small details that make a winery memorable.
Dan Petrosky of Masakan Winery reads as someone who treats branding as part of the product, not a side exercise. His publishing background shows up in how he talks about design, writing, and the slower work of building customer loyalty.
Brand rehab starts with pillars, not prettier packaging.
This episode frames wine brand rehab as core work, not a cosmetic pass. Heather Danitz and the Likely Story Strategies team walk through the basics: mission, vision, values, brand voice, visual identity, and the reality that many wineries do not have a marketing department, or…
A grounded look at whether wineries can skip social media, and which platform deserves the most attention.
Heather Danitz answers a question a lot of wineries probably ask quietly: can they get by without social media? Her view is yes, but not on autopilot. SEO matters, and so do event calendars, earned coverage, and a clean way to collect emails in the tasting room.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Heather Danitz talks with Warner Boin, a certified sommelier and founder of Confidence Uncorked, about making wine feel approachable without talking down to beginners.
Maggie is still working out the message.
Wine Marketing Podcast host Heather Danitz talks with Barbara Gorder, managing partner of the Direct-to-Consumer Wine Symposium, about why the event moved to Monterey for its second year and how it now draws about 700 to 750 people.
Heather Danitz speaks with Dan Petroski, founder and winemaker behind Massican Winery, about a Napa Valley brand built around Mediterranean-inspired white wines and editorial-style marketing.
Heather Danitz sits down with Andrew Means, CEO of Transom.
Heather Danitz of Craft & Cluster talks with Katie and Tamara of Likely Story Strategies, a Central Coast strategy firm they founded in 2022 after working on internationally distributed brands.
Heather Danitz talks with Erin about what makes a wine collaboration work in practice.
Heather Danitz opens by welcoming Jason Haas.
Heather Danitz sits down with Ed Fuchek for a grounded talk about winery marketing that has to hold up in the real world.
Ivy Kehoe of Hardpore Designs discusses web design strategy specifically for wineries.
Brand confusion gets personal.
Heather Dainitz sits down with Erika Walter of Email Maven's fame to talk about winery email that actually pulls its weight.
Heather Danitz answers a listener question about whether a winery can skip social media, and she names SEO, grand tastings, reputable publications, and brands like Senequinon, Seasmoke, Screaming Eagle, Harlan Estate, Leonetti Cellar, and Ultramarine as examples.