Wine Marketing Podcast · Heather Daenitz

Can Your Winery Skip Social Media?

·57 min·3 clips

A client heard customers say TikTok was how they found the winery, even though the winery had no TikTok account.

1. Wine Marketing Podcast episode “Can Your Winery Skip Social Media?” centers on Heather Danitz answering listener questions about winery marketing channels. 2. Heather Danitz is the host, and she frames the episode as a solo bridge while she locks down upcoming interviews. 3. The core question is whether a wine business can succeed without social media, and Heather answers “yes” with caveats. 4. Heather says strong SEO, grand tastings, reputable publications, and other outreach can support a winery that is not active on social media. 5. She names Senequinon, Seasmoke, Screaming Eagle, Harlan Estate, Leonetti Cellar, and Ultramarine as brands that are not regularly active online to her knowledge. 6. Heather argues that social media is still relatively inexpensive, especially for a small wine brand with a small team. 7. She says organic social media should usually come before paid ads, because a strong organic presence matters first. 8. Heather warns that new wineries are often setting up social accounts before they even have a website, which makes social media hard to avoid. 9. She describes a client whose tasting-room visitors said TikTok was one of the top ways they found the brand, even though the winery had no TikTok account. 10. Heather says she created a TikTok account for that client within an hour after seeing how many people were already posting about the winery. 11. She uses Gen Z and younger millennials as the main reason wineries should not ignore social platforms entirely. 12. Heather says those audiences now use Instagram and TikTok the way older generations used Google, including for trip planning and local recommendations. 13. She gives SEO a plain-language definition as search engine optimization and says it starts with website content. 14. Heather says wineries should update blog posts and website pages frequently, because Google reads those changes as activity. 15. She recommends keyword-rich product pages, image alt text, and changes like moving a newly released wine to the homepage. 16. Heather also recommends Google My Business updates, including holiday hours and posts with clickable calls to action. 17. For a winery with limited time or money, Heather ranks the website first, email marketing second, social media third, and tasting-room experience fourth. 18. She recommends that websites answer three questions above the fold: what you offer, where you are or when you are open, and how to buy wine or book a tasting. 19. The episode stays conversational and practical, with Heather speaking directly to winery owners and sometimes pausing to reference prior episodes with Ivy, Erica, and Unreasonable Hospitality. 20. People running small wineries, tasting rooms, or marketing teams will get the most value here, while listeners looking for entertainment rather than tactical advice may skip it.

As heard by us

A grounded look at whether wineries can skip social media, and which platform deserves the most attention.

Heather Danitz answers a question a lot of wineries probably ask quietly: can they get by without social media? Her view is yes, but not on autopilot. SEO matters, and so do event calendars, earned coverage, and a clean way to collect emails in the tasting room.

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Why you'd press play

You want a straight answer on whether a wine business can work without social media.

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