Wine Marketing Podcast · Heather Daenitz

Making Awesome Winery Websites with Ivy Kehoe of Hardpour Designs

·1 hr 15 min·6 clips

Your homepage should be organized to sell wine at the top of your website.

Ivy Kehoe of Hardpore Designs discusses web design strategy specifically for wineries. She shares her unconventional path from Midwest to Ireland to NASA UX design, then into wine through sommelier training. During COVID, her engineering and wine knowledge converged perfectly as wineries scrambled to build e-commerce. The core issue she identifies: most winery websites prioritize storytelling over commerce. Her solution: treat websites as living e-commerce experiences, not static platforms. Key tactics include defining homepage hierarchy based on top 3 customer actions, keeping content fresh for SEO, ensuring subdomain shops are main-domain-integrated, and aligning website with social and email marketing ecosystems.

As heard by us

A practical look at winery websites, convenience, and when a review beats a full redesign.

This episode treats winery websites as working business tools, not just a place to look polished. It keeps coming back to what a site needs to communicate, why convenience matters, and how a clearer read on the customer can keep a winery from jumping too fast into an expensive…

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Why you'd press play

You want a smarter way to think about your winery site before spending big on a rebuild.

Read the full recommendation in PlayNext →

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