Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Olly Shea, Omnichannel Media Director at Boots, discusses the critical balance between art and science (data) in modern marketing.

Retail media is fighting for room on the plan, and Paul Stafford keeps the argument grounded.

Paul Frampton-Calero opens the conversation with a note on humility and curiosity.

Victoria Lozano, CMO at Crayola, argues that marketers should stop treating brand and product as opposites and instead invest in both.

Part one of this Cannes Lion 2025 special brings senior brand marketers into a conversation about how the industry is shifting.

Christina Thelin, CMO of CarParts.com, argues that marketers should stop treating performance marketing and brand marketing as opposing choices.

Amir Asek uses the reset question to challenge a narrow view of retail media.

Dean Harris, who runs Co-op Media Network, argues that retail media should be judged by consumer psychology, not by old funnel labels tied to the till.

Andrew Smith, Senior Director of Brand at Vinted, argues that brand purpose works best when it is “rooted in reality” rather than “aspirational theater.” He uses Booking.com, VanMoof, and Vinted to show how utility, honesty, and product truth can sharpen positioning, citing Booking.com’s “brilliantly useful” strength and Vinted’s “new again” idea.

MadFest 2024 brings together Paul Frampton-Colero with Tash Whitmey of Tesco, Olly Shaler of Boots, Ben O'Mahoney of Ocado Retail, and Amir Rasek of Nectar 360 to compare UK and US retail media.

Lucas Mack, head of global brand strategy, says “brand equals trust” and argues that companies must tell the truth before they can expect customers or employees to believe them.

Ariela Nerubay, CMO of Jumex USA, says the brand is trying to turn a fruit company into a broader consumer brand while keeping its quality standards intact.

Paul Wright from Uber Advertising says the industry built digital advertising around targeting devices instead of people, and he argues that 20% of advertising goes to fraudulent activations.

Time for a Reset marketing podcast episode featuring Pardeep Dougal, Marketing and Digital Director at Bupa Global, discussing marketing's strategic role in business transformation.

Jake Coles, co-founder of Midday Squares chocolate bar and Forbes 30 Under 30 honoree, discusses how authenticity and storytelling created a successful CPG brand.

Marketing director Claire Moyles discusses how to elevate marketing from 'delivery function' to strategic leadership at the top table.

Melanie Huet of Newell Brands says the biggest reset she would make is to stop treating brand marketing and performance marketing as separate disciplines, arguing for "one team, one media budget, one aligned set of goals." She links that view to CPG realities such as long purchase cycles, retailers controlling much of the data, and brands like Yankee Candle, Sharpie, and Coleman needing different paths to purchase.

Mario Mijares, VP of Marketing, Loyalty and Monetization at 7-Eleven, tells Fiona Davis that the biggest reset in marketing is breaking down silos inside large marketing and CPG organizations.

Mario from 7-Eleven says retail media has to move beyond generic performance buying, because convenience stores depend on in-store decisions, not website traffic.

Norm Johnson of News Corp argues that brand safety systems are blocking the wrong journalism, citing a UK A-B test with Aluma where 54% of blocked articles were clearly safe.

Paul Frampton-Calero speaks with Mo Kingston about what changes when marketing strategy has to work across a large global brand portfolio.

Jack Johnson says Ocado Ads is built around moving faster than repeating last year's retail media plan, and he frames innovation as trying something new with a goal in mind.

Michael Smith, CMO of NPR, argues that brands need a reset on social issues because companies like Budweiser, Gillette, and Pepsi have faced trouble when their values, audience, and political positioning got out of sync.

Lara Dewar, CMO of GSMA, says marketing should be reset as a strategic discipline that sits at the C-suite table, acts like 'glue,' and proves commercial value through reputation, impact, and customer focus.

Panel discussion at Madfest London featuring retail media leaders discussing the rapid growth of the sector.

Paul Frampton-Calero talks with Ronaldo Perdua, Chief Brand Officer at B-Liv, about how CPG marketing is shifting.

Nick King speaks with Patrick Zinger of Heineken about how an in-house media team can be built on trust, culture, and practical value.

Paul Frampton-Calero records from Cannes at the CAM Festival of Marketing 2024.

An interview with HSBC's marketing director discussing the need for marketers to be more commercial and connected to the business.

Paul Frampton interviews Rob Volpe about the importance of empathy in marketing and how to use human stories to build better products and campaigns.

Host Paul interviews Thomas Barter about resetting marketing from execution to leadership, based on his book on marketing leadership.