Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · Overline

84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares

·29 min

Jake Coles, co-founder of Midday Squares chocolate bar and Forbes 30 Under 30 honoree, discusses how authenticity and storytelling created a successful CPG brand. His sister made the product for her husband's afternoon crashes; market trends confirmed viability. Instead of traditional marketing, they documented their journey raw and unfiltered, building community connection. Started at 10 bars/day, now in 9,500+ retailers. Jake emphasizes emotional content over viral metrics, building hundred-thousand-person community of brand evangelists.

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