Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · Overline

91 - Elevating Marketing to Strategic Leadership with Claire Moyles, Marketing Director at Sainsbury’s Bank

·33 min·1 clip

COVID forced one company to break down silos overnight—they reached 75% of customers and doubled awareness in 2 weeks.

Marketing director Claire Moyles discusses how to elevate marketing from 'delivery function' to strategic leadership at the top table. Drawing from her experience at Sainsbury's Bank, she explains that marketing credibility requires culture change, board-level relationships, quick wins, and cross-functional collaboration. She highlights how COVID forced one organization to abandon silos and use agile methodology to reach 75% of customers and double awareness in two weeks—demonstrating that structure changes aren't necessary with proper tools and mindset.

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