Virginia Kerr| Video Strategist, YouTube Coach
108 episodes listed below
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The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with confidence (no expensive gear required) - design thumbnails & titles that boost clicks - turn subscribers into leads, clients, and impact - get...
Based on 6 episodes we listened to · September 2026
Virginia Kerr connects practical YouTube decisions to audience trust, repeat viewing, and client growth without making expensive production the price of entry.
Virginia Kerr treats YouTube growth as an operating problem for creators building businesses. Her solo instruction repeatedly separates raw views and subscriber counts from useful outcomes such as returning viewers, stronger audience relationships, and client conversion.
The $25 tripod gets approval; your 'hey guys' opener gets a gentle intervention.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A calm reset for creators who need less panic and more strategy.
The episode makes a clear case that view drops often come from ordinary shifts rather than failure: seasonal swings, a changed audience after a niche shift, and the drag that can follow time away from publishing.
Clear YouTube advice for creators who want substance to matter more than polish.
This episode gives creators over 40 a blunt reset on YouTube. Kyle keeps coming back to the same point: strong videography does not save weak ideas, and the work only lands when it is aimed at the right viewer.
A faith-forward push to start before certainty arrives.
This episode treats starting a YouTube channel as something more personal than a standard creator pep talk. Virginia ties her own path to a simple idea: clarity tends to show up after action, not before. That gives the episode its weight.
A personal story becomes strategy when the deeper change is treated as the point.
The conversation turns a midlife health story into a practical lesson on content strategy, and its clearest thread is the insistence on starting with what a viewer wants while still treating personal transformation as the real business asset.
A grounded reset for creators who feel stuck and quietly behind.
The episode follows Virginia as she tries to keep making work while business, family, parents, the house, and ordinary pressure all pile up at once.
A clear planning framework for creators who want stronger videos and less wasted time.
This episode treats the title, thumbnail, and first 30 seconds as one job, and that makes the advice feel immediate rather than abstract. It also pushes a sensible prep habit: look at search phrasing, study outliers, and check which past videos actually landed before trying to…
A challenge can sharpen consistency, bring back viewers, and drive client growth.
The episode makes a clear case for using a challenge as a frame that keeps a creator posting, helps the on-camera voice feel more natural, and can turn video into business growth.
Niching becomes leverage here, with audience fit and sustained focus doing the real work.
Virginia keeps the focus on leverage: what part of a personal story is actually useful, who needs to hear it, and how that becomes a workable content plan.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
The host, a video marketing coach, shares her practical method for recording high-quality YouTube videos on the go, using her car as a mobile studio.
The episode opens with a worry: what if the story you feel pulled to share is too personal for video?
The host argues that when a YouTube channel feels stuck, it's often not due to technical issues like thumbnails or the algorithm, but because the creator has lost sight of their channel's core purpose and 'why'.
The host, a woman over 40, discusses the unique challenges of creating video content while experiencing perimenopause symptoms like brain fog and loss of focus.
Virginia opens with a blunt question about niche clarity.
Virginia shares the top 10 mistakes women content creators over 40 make on YouTube, focusing on audience targeting, viewer retention, and video structure.
Virginia Curr says many creators over 40 do not know where to start with their stories, and she frames the episode around five video ideas that can attract clients on YouTube.
Host Virginia Kerr shares her personal journey of transitioning from Instagram to YouTube, detailing how she tripled her channel in one month by using a 7-day challenge strategy, incorporating storytelling like 'The Voice', and focusing on long-form content to build deeper connections and attract clients more effectively while escaping social media burnout.
Virginia explains how a 21-day YouTube challenge helped her triple her channel, bring in new clients, and create a new course after a six-month break from YouTube and a pause on Instagram.
Virginia Kerr says she has been in a creative rut, not because she has lost passion for YouTube, but because family, business, parents, and home demands have crowded out her energy.
Virginia, host of The Video Strategy Show, argues that the key to YouTube success in 2026 is creating relatable content where viewers see themselves, not technically perfect videos.
Virginia, a video marketing coach, identifies 10 common mistakes creators make in the first 10 seconds of their YouTube videos that drive viewers away.
The host analyzes three YouTube creators over 50 who are growing loyal communities by prioritizing authenticity, simple production, and storytelling over viral trends.
Host Virginia identifies three common mistakes that prevent business owners from converting YouTube viewers into clients: targeting too broad an audience, failing to provide a clear 'client on-ramp' or next step, and creating content that lacks emotional connection like 'Ikea instruction manuals'.
Host Virginia shares six lessons learned during an overwhelmingly busy season managing family health crises while maintaining YouTube presence.
The host, a video marketing coach, explains why and how creators should set up a YouTube podcast, even if they don't consider themselves podcasters.
Video marketing coach Virginia shares her simple, game-changing setup for recording YouTube videos, centered on a mobile desk in her laundry room.
The host says creators over 40 can have strong videography and still fail if the substance, title, thumbnail, and opening do not speak to an ideal viewer.
A YouTube strategy expert breaks down five ways that using AI to write video scripts is harming channel growth, from making content sound generic and damaging credibility to reducing critical thinking skills.
The speaker ties a seven-day vlogging challenge to a simple equipment setup, saying a $20 tripod, a suction mount under $7, and a DJI mini mic were enough to make filming feel manageable.
Episode 163 of The Video Strategy Show focuses on planning YouTube videos so they actually get views, with a heavy emphasis on research, titles, thumbnails, and the first 30 seconds.
The Video Strategy Show episode “161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun” centers on a “lazy way to vlog” built from a $25 UbiSize tripod, an iPhone, and short clips filmed during travel.
The host demonstrates how to use personal storytelling to make YouTube viewers come back, using a real coaching call with a Christian business coach.
Virginia opens by saying the growth problem is usually not age or the algorithm.
Virginia makes the case that getting nudged toward a YouTube channel can feel much bigger than a marketing idea.
Virginia, a video marketing coach and former TV professional, breaks down eight specific reasons why YouTube creators experience low views, from content packaging problems to seasonal dips and algorithm behaviors.