The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips · Virginia Kerr| Video Strategist, YouTube Coach

153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them)

·26 min·1 clip
Don't warm up and save your really good stuff for later—lead with your golden nuggets.
Virginia shares the top 10 mistakes women content creators over 40 make on YouTube, focusing on audience targeting, viewer retention, and video structure. Covers addressing viewers as specific individuals, optimizing for the critical 30-second mark, leading with value, avoiding information overload, and proper editing techniques.

As heard by us

Clear-eyed YouTube advice for creators who want less clutter and more connection.

A practical teardown of common YouTube mistakes, with a clear focus on what helps viewers stay, come back, and feel some connection. The host speaks from experience and keeps circling back to fixes that matter: less distracting editing, fewer cheesy transitions, less graphic…

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Why you'd press play

Your channel feels polished but strangely forgettable, and this episode names why.

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