Buffer
188 episodes listed below
Practical social growth, explained through real examples.
The Science of Social Media turns platform changes and creator tactics into usable marketing lessons. Recent episodes move from Blue Sky monetization and YouTube workflow to Twitter audience-building, local business storytelling, and social commerce.
PRESS PLAY
The Science of Social Media is a Buffer-led marketing podcast for people trying to make social platforms work in practical, repeatable ways. It is measured, conversational, and more interested in usable examples than big predictions. Recent episodes show that range clearly. One conversation with Rose Wang looks at Blue Sky as a place where creators can shape their own feeds, keep direct relationships with audiences, and share links without the usual workarounds. Another episode turns to YouTube growth through Paul O’Malley’s hands-on process for tutorial videos, from screen recording and mouse highlights to separate audio recording in Audacity. The show does not treat growth as a mystery. It asks what changed, what worked, and what a marketer or creator can try next. Twitter audience-building gets the same treatment through Matthew Kobach’s examples from Fast, including playful profile-picture experiments and the search for content people want to follow over time. For local businesses, the show highlights community-building through real staff stories, deep product captions, and behind-the-scenes updates that keep customers connected. For online sellers, it covers social commerce, messaging platforms, automation tools, and the shrinking gap between social discovery and purchase. The format often moves from a listener question or platform update into an interview or talk, then circles back to the lesson. That makes it especially useful for people who need both context and a next step. It can be beginner-friendly, but it is not shallow. The best moments come when guests describe the small operational choices behind visible growth. The show is also closely tied to Buffer’s product world, so some episodes include updates about scheduling, integrations, or Buffer resources. That connection gives the advice a working-marketer feel. It also means the show is strongest when the product mention supports a broader tactic. Overall, The Science of Social Media is for creators, marketers, and small business owners who want social media advice grounded in real platform behavior, not buzzwords.
Made for: This show is for social media managers, creators, marketers, and small business owners who want clear examples before changing their content strategy. It also suits beginners who need platform mechanics explained without heavy jargon.
What sets it apart: The show stands out by pairing Buffer’s platform knowledge with specific working examples from creators, businesses, and social operators. It favors process, workflow, and audience behavior over abstract marketing slogans.
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
Based on 5 episodes we listened to · September 2026
Platform strategy becomes usable business practice through focused interviews, concrete creator workflows, and examples of how social attention supports sales and customer relationships.
The Science of Social Media turns platform growth into concrete operating choices. Buffer's presenters use interviews, practitioner examples, and focused questions to connect audience building with everyday business outcomes, from YouTube production workflows to customer…
Camtasia workflows meet cheese-shop captions when your social strategy needs fewer abstractions.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at Bluesky's creator promise and why audience ownership keeps coming up.
Bluesky's creator pitch is the real topic here: can it help creators reach people, keep the relationship, and make money without getting boxed in by shifting platform rules?
A practical YouTube growth episode with solid workflow detail and a mild product detour at the end.
Phil Agnew frames the episode as a practical look at YouTube growth, starting with Buffer's new scheduling integration and then moving to Paul O'Malley, whose channel helps people get more out of awkward tools like Microsoft Teams, Excel, and Mastodon.
Practical Twitter growth advice, centered on consistent habits and one memorable community idea.
This episode looks at how a brand can build an audience on Twitter, with practical attention on getting people to follow, engage, and care. Dave Chapman sets up the question, and Matthew Kobach draws on his experience helping Fast grow quickly as a new company.
Practical ideas for using social media to keep local customers close.
This episode treats social media as a way for local businesses to stay in touch, not just push announcements. Dave and Ash point to a bar in Newquay that leans on Facebook to keep people close, and a cheese shop in Melbourne that uses long Instagram captions to explain its…
Practical social-selling guidance that makes the path from online attention to purchase feel less messy.
This episode keeps its focus on a practical problem: how businesses can turn online attention into sales. It stays concrete, moving from broad trends to usable tactics like messaging tools, customer support, shipping and order updates, and a simpler path from social activity to…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Bluesky comes in as the creator-friendly alternative, but the episode keeps it practical.
Paul O'Malley, a Sydney-based YouTube creator who reached 30,000 subscribers in under six months by teaching Microsoft Teams, Excel, and productivity shortcuts, shares his channel growth story and production workflow.
Matthew Kobach, Director of Content Marketing at startup Fast, explains how he grew his personal Twitter account from 2,000 to 80,000 followers in about a year by committing to consistency and finding a distinctive voice rooted in his genuine interests.
Buffer's head of content Ash Reid answers a listener question from Lisa Stone about whether social media genuinely helps local businesses, sharing examples from a Newquay bar and a Melbourne cheese shop.
Buffer's Science of Social Media podcast features a talk by Simon Heaton from Shopify on five tactics for selling more online via social media, recorded amid the 2020 e-commerce surge when Shopify saw online store creation grow 62% and gross merchandise volume rise 46% over six weeks.