'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat

March 5, 2025·36 min·3 clips

The Guardian saw more traffic from Blue Sky's 300,000 followers than from X's 10.8 million in all of 2024.

The setup is straightforward. Haley brings Science of Social Media listeners a Buffer Chat interview that makes Bluesky feel easier to get a handle on. Rose Wang is the guide. As Bluesky's COO, she talks about safety, creator control, and the plain mechanics of getting work in front of people. The link problem gets the first big swing. Rose says creators often find out their current social platforms are not really working for them when they try to move attention somewhere else. Her example is sharp. The Guardian, she says, saw more traffic and engagement in its first week on Bluesky with 300,000 followers than across 2024 on X with 10.8 million followers. That one stings. It turns the conversation away from vanity follower counts and toward a better question: can creators actually reach the people who chose to follow them? Rose keeps coming back to ownership. She talks about comedians, publishers, and people sharing ideas who eventually need to point fans toward shows or other experiences. That is where the friction shows up. A funny post can travel, then a post with a ticket link suddenly goes quiet. Bluesky's pitch is cleaner. Rose says users can make their own algorithm, build feeds or lists, and share links without getting buried for it. Kirstie keeps the ending useful, pointing listeners toward Buffer and Bluesky resources if the language or first steps still feel fuzzy. The tone stays warm. By the end, Bluesky sounds less like another platform to decode and more like a place creators can poke around without feeling lost.

As heard by us

A practical look at Bluesky's creator promise and why audience ownership keeps coming up.

Bluesky's creator pitch is the real topic here: can it help creators reach people, keep the relationship, and make money without getting boxed in by shifting platform rules?

Read the full review in PlayNext →

Why you'd press play

If you want a clearer read on Bluesky's creator promise, start here.

Read the full recommendation in PlayNext →

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