500 episodes listed below
Sales tech with street-level execution.
Wes Schaeffer brings sales advice into conversations about AI, automation, LinkedIn outreach, CRM tools, and client trust. The show is informal and sometimes messy, but it keeps circling back to what helps a business sell, follow up, and grow.
PRESS PLAY
Wes Schaeffer’s show sits at the intersection of sales, marketing automation, AI, CRM, and entrepreneurial self-reinvention. It is not a polished boardroom program. It sounds closer to a practitioner opening the laptop, clearing the desk, and talking through what is working before the market changes again. Recent episodes lean hard into AI: content generation, prompt design, agents, data enrichment, relevance in outbound, and the risk of using automation to fake personal attention. The show likes tools, but it is suspicious of shortcuts. Again and again, the practical test is simple: does this help a real business build trust, solve a bottleneck, or start a better sales conversation?
The interviews are conversational and operator-driven. Ryan Van Ornam brings marketing automation and referral-partner thinking into a discussion about client trust and business growth. Roger Bauer helps frame AI content as a starting point that still needs editing, judgment, and a recognizable voice. Ilija Stojkovski brings LinkedIn automation into a wider argument about humanity, relevance, and the limits of scaled personalization. Chris Daigle pushes the AI-agent conversation toward productivity, leverage, and the cost of ignoring new tools. Aurelien Vassinius explains Kuration AI through list building, LLMs, and the difference between simple automations and more capable agents.
The show also carries older sales-training instincts. Schaeffer returns to jabs, objections, timing, pipeline work, prospect research, role play, and the discipline of trying more than one channel. He likes metaphors from boxing, jiu-jitsu, family life, technology maintenance, and founder scars. Short line, hard point. Then a longer riff follows, usually landing on execution.
For PlayNext users, the appeal is the show’s lived-in feel. It is useful for people who want sales technology explained by someone who has sold, coached, tested tools, changed offers, and watched tactics decay after everyone copies them. It can be promotional around the edges, and the intros sometimes include business housekeeping, affiliate notes, or product pivots. Still, the strongest moments come when the conversation cuts through the software pitch and asks what a salesperson or owner should actually do next.
Made for: Best for salespeople, founders, consultants, and small-business operators who want practical guidance on AI, CRM, prospecting, and follow-up. It suits listeners who prefer candid operator talk over polished theory.
What sets it apart: The show blends sales experience with current AI and automation conversations, then tests every idea against trust, relevance, and real buyer behavior. Its newer BJJ and Biz direction adds a personal discipline frame without losing the sales-technology core.
Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
Based on 6 episodes we listened to · September 2026
Wes Schaeffer tests sales technology against the harder questions of relevance, trust, workflow, and what actually helps a business grow.
Wes Schaeffer keeps returning to a practical tension: automation can create leverage, but sales still depends on relevance, trust, and human contact.
Wes Schaeffer asks what happens to your AI-polished pitch once someone answers the phone.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A candid rebrand episode that turns sales talk into practical lessons about trust, bottlenecks, and growth.
Wes Schaeffer uses the launch of BJJ and Biz as a clean entry point into a broader theme of simplification and reset. The exchange with Ryan stays grounded in the practical side of marketing automation and client work, touching referral partners, cold outreach, text spam, and…
A practical AI-and-sales conversation that treats machine copy as a starting point.
The Sales Podcast keeps its focus on AI marketing with Roger Bauer, and its value lies in how fast it moves from broad ideas to workable advice.
A grounded case for using AI to find relevance before scaling outbound sales.
Wes Schaefer's conversation with Ilya Stoykovsky, CRO of Hayreach, starts with LinkedIn automation but lands on a more useful question: what happens when scale and hyper-personalization begin to make every sales message sound alike.
A practical, grounded case for using AI to beat the blank page and reduce manual sales work.
AI lands here as a practical business tool: a way to get past the blank page and reduce the hand-work that keeps sales operators buried. Wes Schaefer moves from his own uncertainty about where AI agents fit into stories about his wife's use of ChatGPT in hospital settings and a…
Scott Leese argues for testing prospecting channels, following the data, and keeping sales activity consistent.
Sales success is framed as a channel-mix discipline, with Scott Leese pushing against any pipeline built on cold calls, donut boxes, events, or one favorite tactic.
A grounded conversation about leaving success, paying the price of reinvention, and finding direction through reflection and mentorship.
Anish Patel gives the episode its strongest shape: a man with a successful career who still felt the life around it was not fitting. His story moves through Europe, South America, Portugal, a breakup, marriage, divorce, near-total loss, and a period of going wild afterward.
Practical sales training without motivational fog.
Technical sales beyond the offer.
Sales coaching with crown-level momentum.
Wes Schaeffer interviews Jermaine Cheatham about his sales journey, breakthrough, and how he created multiple income streams while living abroad.
Wes Schaeffer introduces a new lead magnet series called 'Flip the Script' and discusses using boxing metaphors to handle sales objections.
Wes Schaeffer interviews Andrew Stott about his profit boot camp, covering sales, marketing, profitability, and personal development.
Wes Schaeffer interviews Anish Patel, author of 'Reset Point', about his journey from a London investment banker to an entrepreneur and spiritual seeker.
Wes Schaeffer interviews Scott Leese, a fractional CRO with experience at 12 unicorn companies and 11 exits.
Steve Rigby, author of Smile and Circle Selling, argues with Wes Schaeffer that trust and human relationships matter more than sales technology.
Wes starts by pulling apart the messy front door: social links, redirects, old campaigns, and the rebuild still waiting on him.
The host spends episode 725 talking AI with Roger Bauer, a longtime friend and podcasting partner he has known since around 2009.
Wes Schaefer opens the 725th episode with Ilya Stoykovsky, CRO of Hayreach, for a conversation about LinkedIn automation in outbound sales.
Wes Schaefer opens with a quick apology for falling behind, then introduces Chris Daigle and works through his uncertainty about where AI agents fit in business or life.
Wes Schaefer interviews Aurelien Vassinius about his SaaS tool Curation AI, discussing AI agents, prospecting, and sales technology.