The Little Marketing Small Business Podcast
Little Marketing
92 episodes listed below
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In their own words
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Mar...
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Episodes
- 1
The New Rules of Hashtags for Aussie Small Businesses
This episode explores whether hashtags are still effective for Australian small businesses in 2025, debunking myths and offering practical advice based on evolving social media algorithms and real-life examples.
·10m·1 clip - 2
Is your marketing actually discoverable?
This episode discusses how small businesses can improve their digital discoverability through SEO and Google Ads.
Apr 16, 2026·7m - 3
Drive more profit by marketing to your existing customers
This episode provides practical advice on how small businesses can increase profit by marketing to existing customers rather than chasing new ones.
Apr 9, 2026·7m - 4
Small business social media made simple
This episode offers practical social media marketing advice for small business owners, emphasizing audience understanding over mere posting.
Apr 1, 2026·7m - 5
Marketing isn't a cost - it’s an investment in your small business
The episode discusses shifting the mindset from viewing marketing as a cost to viewing it as a long-term investment for small business owners.
Mar 25, 2026·8m - 6
How to Hit 15,000+ Marketing Touchpoints in a Year
Mar 19, 2026·7m - 7
Your Website Might Be Letting You Down... Here’s Why
Mar 12, 2026·10m - 8
4 ways to stand out in a crowded market as an Australian small business
Mar 4, 2026·5m - 9
Why consistency in your marketing message and activity is critical for Australian small business growth
Feb 25, 2026·8m - 10
Why Create Your Small Business Point of Difference
Feb 12, 2026·8m - 11
How to Learn From Trying Multiple Marketing Activities
Feb 5, 2026·7m - 12
How to get enquiries from your marketing for your small business
Jan 27, 2026·7m - 13
Strategy and execution for your 2026 small business marketing
Jan 21, 2026·6m - 14
Turning your small business marketing reset into a plan that actually works
Jan 14, 2026·7m - 15
How to reset your marketing without starting from scratch
Jan 7, 2026·6m - 16
Kickstart Your Small Business Marketing for 2026
Dec 18, 2025·8m - 17
Habit Stacking: The Secret to Making Your Marketing Actually Happen
Dec 17, 2025·8m - 18
Why Consistency in Your Marketing Message Matters for Small Businesses
Dec 16, 2025·7m - 19
Why Australian Small Businesses Need a Strong Brand Positioning
Dec 11, 2025·7m - 20
Your Small Business Christmas Marketing Blueprint
Dec 4, 2025·8m - 21
4 Hacks to Build Credibility & Get Chosen
Nov 27, 2025·8m - 22
Google Ads for Small Business: What You Need to Know
Nov 19, 2025·6m - 23
Stop Marketing Before You’re Ready: The Power of Positioning
Nov 12, 2025·7m - 24
The Power of Consistency: Why EDMs still work for small business
Nov 5, 2025·8m - 25
Why Create Your Small Business Point of Difference
Oct 29, 2025·8m - 26
How to Hit 15,000+ Marketing Touchpoints in a Year
Oct 22, 2025·7m - 27
What customers really want in 2025
Oct 15, 2025·9m - 28
Your website might be letting you down...here’s why
Oct 7, 2025·10m - 29
Your roadmap to small business social media without the burnout
Sep 29, 2025·8m - 30
How to Make Your Aussie Small Business Truly Valuable
Sep 23, 2025·8m - 31
Why Perfection Is Holding Your Small Business Back
Sep 2, 2025·6m - 32
Branding + Marketing: What’s the Difference?
Aug 26, 2025·7m - 33
Positioning: The Marketing Foundation Your Small Business Needs
Aug 19, 2025·8m - 34
Marketing In The Chaos
Aug 4, 2025·7m - 35
1000 ways to market your small business
Jul 28, 2025·16m - 36
5 ways to market your small business as an expert
Jul 21, 2025·9m - 37
9 ways to create a point of difference for your small business
Jul 14, 2025·10m - 38
4 ways to ensure your small business marketing effort pays off
Jul 7, 2025·10m - 39
Why certainty, control and convenience are your biggest marketing tools
Jun 30, 2025·13m - 40
Why consistency is the secret weapon in small business marketing
Jun 23, 2025·11m - 41
The best marketing mindset to get more customers
Jun 16, 2025·14m - 42
How to market your small business and grow in 2025
The host discusses personality traits and mindsets of marketing-led small business owners, sharing 10 examples to help listeners relate and shift their own mindset.
Jun 2, 2025·22m - 43
3 ways to help your small business marketing work
May 26, 2025·14m - 44
5 Tangible Tips for marketing your small business in 2025
May 19, 2025·13m - 45
Helpful marketing advice for your small business in 2025
May 12, 2025·15m - 46
How to create a marketing plan in 5 simple steps for your small business
May 5, 2025·18m - 47
5 ways to unleash your small business marketing
Apr 26, 2025·13m - 48
7 things you need to know about small business marketing results
Apr 21, 2025·15m - 49
Marketing actions to help your small business in 2025
Apr 14, 2025·18m - 50
The ultimate small business marketing guide in 15 minutes
Apr 7, 2025·19m - 51
The 10 step process marketing plays in buying decisions
Mar 30, 2025·15m - 52
10 secret marketing actions that can work for your small business
The host reflects on 17 years of marketing their own small business, sharing a list of activities that worked and how listeners can apply them.
Mar 23, 2025·21m - 53
5 ways to build trust and credibility in your small business
Mar 9, 2025·14m - 54
5 steps to help rejuvenate your small business marketing
Mar 2, 2025·17m - 55
5 marketing activities that could work for your small business
Feb 24, 2025·20m - 56
The 7 step guide to ensure marketing makes your small business more valuable
The host presents a seven-step roadmap to make a small business more valuable, focusing on profitability and decision-making.
Feb 17, 2025·16m - 57
A real life Australian small business marketing success story
Feb 10, 2025·13m - 58
What a successful marketing journey looks like for your small business
Feb 3, 2025·14m - 59
Our PROVEN APPROACH to create a strong marketing message for your small business
Jan 26, 2025·22m - 60
10 Magic Considerations to help your small business marketing
Jan 20, 2025·14m - 61
3 step process to make your small business product or service stand out
Jan 13, 2025·13m - 62
5 key areas to help your small business marketing in 2025
Jan 6, 2025·12m - 63
4 PRACTICAL marketing tips to help your small business stand out from the competition
Dec 9, 2024·11m - 64
How marketing your Australian small business will drive more revenue
Dec 2, 2024·14m - 65
5 BIG REASONS your Australian small business needs to set marketing goals
Nov 25, 2024·11m - 66
2 HUGE Reasons why speaking with customers will help your small business marketing
Nov 18, 2024·10m - 67
4 ways to crush your competition
Nov 11, 2024·10m - 68
Small Business Marketing Australia tips heading into 2025
Sep 5, 2024·21m - 69
Great marketing advice for your small business in 2024
Dec 13, 2023·28m - 70
Small Business Marketing Tips Q&A as we head into 2024
Oct 26, 2023·27m - 71
Australian Small Business Book Interview - Small Business Marketing DECLUTTERED
Oct 5, 2023·7m - 72
Marketing for small business – WEBINAR - Get the edge in marketing your small business in 2024
Sep 14, 2023·58m - 73
The marketing journey of this incredible 25 year old Australian painting company
Sep 6, 2023·47m - 74
5 ways to help your small business marketing work
Aug 24, 2023·21m - 75
What a specialist in dog behaviour can teach us about marketing for small business
Aug 9, 2023·52m - 76
Why Australian small businesses are more than the backbone of our economy
Aug 2, 2023·48m - 77
The key to making family businesses last generations.
Jul 3, 2023·52m - 78
Becoming a Little Marketing Senior Consultant – Insider look with James Anderson
Jun 29, 2023·25m - 79
The impact great positioning has on multiple marketing tactics with Emma Sutherland
May 18, 2023·47m - 80
Scaling your business from heights with Andrew Ferguson
Mar 29, 2023·1h - 81
How a strong positioning & marketing your small business helps in a successful exit
Mar 1, 2023·57m - 82
Business pitfalls and success tips with Rani Gandha
Jan 31, 2023·58m - 83
10 lessons on small business marketing, accounting and more from a business veteran
Jan 23, 2023·1h 3m - 84
The importance marketing has on effective design for small businesses
Jan 9, 2023·20m - 85
5 step process to create a consistent marketing message
Nov 9, 2022·21m - 86
3 ways your business offering can help you to differentiate
Oct 25, 2022·18m - 87
5 reasons why defining your target audience and understanding them is so important
Oct 12, 2022·22m - 88
4 key reasons why knowing your competition should influence your marketing
Sep 26, 2022·19m - 89
5 topics in regard to where revenue is coming from and its impact on our marketing
Jul 25, 2022·18m - 90
5 factors in relation to business goals, setting them and their impact on your marketing approach
Jul 11, 2022·22m - 91
3 key reasons why knowing what customers & clients say about you is so important to your marketing
Jul 6, 2022·17m - 92
7 point process to find & define your point of difference to help you stand out from competition.
Jun 27, 2022·23m