Leanne Dow-Weimer
68 episodes listed below
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Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the sh...
Based on 6 episodes we listened to · September 2026
Leanne connects marketing strategy to the operational choices that make positioning, content, data, and cross-functional planning work.
Markigy: The Science of Marketing Strategy turns marketing conversations toward the decisions underneath the work. Leanne interviews practitioners about product positioning, content strategy, AI, marketing operations, and cross-functional planning, repeatedly asking how an idea…
That fifth wrong renewal email? Leanne would rather you fix the workflow than polish typo number six.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Brand value is co-created, not declared.
The episode makes a simple point well: marketers can launch a product, but they cannot decide its value on their own. The water bottle example keeps that idea concrete, and the product-market-fit framing gives the discussion a clear structure.
A sharp reminder that martech mistakes can quickly turn into data and money problems.
Markigy uses Quincy Johnson to argue a plain but important point: martech choices are never just software choices. They also carry people, process, and financial risk, and the strongest part of the discussion is how easily data can be damaged by something as ordinary as sloppy…
Human-first marketing with a concrete playbook.
Melissa Moody and Leanne keep the focus on people, not abstractions. Moody's mix of roles at Matcha, Two Pizza Marketing, and Wednesday Women is not just name-checking; it gives the episode a clear through line around solving for the end human.
A practical case for marketing operations as the work that clears time and cuts friction for other teams.
Marketing operations is framed as the work that removes friction for sales and marketers, giving them more room for customer understanding and strategy.
The boss-as-customer idea is the episode's clearest way of making honest marketing practical.
Leanne and Alex Montas treat marketing as a practice of being fair, kind, and honest with the people a marketer serves and reports to. Alex's path gives that talk some real grounding: he studied marketing, spent the first half of his career in finance and product management, and…
A grounded AI-and-marketing conversation that keeps circling back to real customer behavior.
This conversation treats marketing as a working system, not a slogan. It moves from data and software roots into customer behavior and applied AI, then comes back to the practical question of when new tools help and when they just add noise.
A practical case for marketing ops as a core marketing function, grounded in real workflow fixes.
Marketing operations is treated as a real part of the marketing engine, not a buzzword parked on the side. Leanne and Mike Rizzo make a clear case for keeping systems, workflow, tooling, and internal friction close to the work itself, especially when the aim is to help teams…
A founder conversation about customer-centered marketing and testing ideas through experiments.
The conversation treats marketing as a practical problem: what works, who it reaches, and how to stay close to customers while trying ideas that may not land. Zach Garland gives that framing some weight.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Elasticity gets practical here.
Leanne opens by framing the conversation around making complexity useful for customers.
Leanne brings Matt Johnson on to talk about marketing through a neuroscience lens.
Marketing expert Frank Schieber discusses effective demand generation strategy, arguing that engagement and intent capture matter more than cost efficiency.
Chris Daglow discusses how privacy changes are disrupting traditional MarTech stacks and positioning first-party data as the new competitive moat.
Markagee interview with Sam Dunning (Breaking B2B founder, SEO strategist) critiques industry obsession with vanity metrics (traffic/rankings) and provides customer-first SEO framework.
Markagee hosts Mike Rizzo (MarketingOps.com CEO/founder) exploring: Is MoPs Marketing?
Ethan Edwards discusses the misuse of authenticity in marketing, explaining why many brands fail by being superficial rather than transparent.
Leanne opens with a grounded conversation about what is actually working in marketing.
Quincy Johnson tells Leanne on Markigy: The Science of Marketing Strategy that leaders misread marketing ops work when they only see the visible 10-minute task and not the testing, reliability, and years of experience behind it.
Leanne Dalweimer sits down with Trevor van Warden and keeps the conversation centered on what is working in marketing.
Leanne opens with coffee, a marketing question, and a cat cameo.
Leanne sits down with Keri Gard for a talk about what works when the audience is skeptical.
Darren Lauda, CEO of Outsight, says marketing, sales, and finance need one shared data set, not three separate spreadsheets, if a go-to-market plan is going to hold together.
Leanne talks with Brittany Young of the marketing ops space about digital strategy, Marketo, and why technology only works when people and process are ready for it.
Leanne introduces Markagee and speaks with Zach Garland, co-founder of Summit Chasers Network, about customer-centered marketing and the business foundations behind growth.
Markigy: The Science of Marketing Strategy focuses this week on why audience research, not personal preference, should shape content strategy for scientists and chemists.
Stefan Gladbach says product marketing is shaped less by decks and more by sales experience, customer interviews, and the ability to read what customers will actually believe.
Marketing is change management.
Amanda Nielsen, who runs partnerships at Box, says the future of go-to-market is shifting toward authentic relationships, employee advocacy, and partner ecosystems rather than “spray and pray” marketing.
Leanne opens with Melissa Moody and keeps the conversation tightly focused on what is actually working in marketing.
Leanne opens by framing the conversation around what is working in marketing, who these strategies are for, and how to stay customer-centered while talking about it.
Daryl Alfonso, Director of Marketing Strategy and Operations at Indeed.com, argues that most GTM teams fail because operations is underfunded, not because strategy is weak.
Brennan Tobin, founder of Odd Duck Marketing Group, says TikTok Shop can turn a brand into a seven-figure channel in about two months, but only when the product and unit economics are ready.
Leanne speaks with Stephen Stouffer about AI agents, marketing operations, and how ChatGPT has changed his work over the last three years at his company.
Melissa Rosenthal, co-founder of Outliver, ties together early work at BuzzFeed, Cheddar, and about four years running marketing at ClickUp to explain why she started a company around owned narratives.
Leanne frames the conversation around trust.
Leanne interviews Shauna Gamble about her background in product marketing and how integration partnerships can meet customer needs.
A discussion between two growth marketers about effective marketing strategies, including social media success and AI-driven personalization.
An interview with a seasoned product marketer discussing his career journey from engineering to product marketing and the importance of customer-centric strategies.
An interview with conversion copywriting expert Linda Malone about her background and the importance of customer-centric marketing.
An interview with a marketing expert discussing her unconventional background, focus on customer success, and the importance of customer-centric strategies.
An interview with a marketing CEO discussing his journey and the science behind effective marketing strategies.
Host Leanne Dow-Weimer interviews Julio Bermudez, CRO at Mutiny, about his experience in data-driven marketing and product development.
Host Leanne interviews Stefan from DreamData about marketing attribution and understanding how go-to-market activities produce pipeline and revenue.
Host Leanne Dow-Weimer interviews Sarah Noelle Block about content marketing and repurposing frameworks for small businesses.
An interview with Mason Cosby discussing account-based marketing strategies for B2B growth and sales alignment.