Markigy: The Science of Marketing Strategy · Leanne Dow-Weimer

Solving Disparate Data & Integration with Chris Daglow

·45 min·1 clip

The MarTech stack you built won't work in 2024—privacy changes are destroying our data signals.

Chris Daglow discusses how privacy changes are disrupting traditional MarTech stacks and positioning first-party data as the new competitive moat. Covers data unification, segmentation, omnichannel activation, and the NEO platform's approach to solving fragmentation. Frames data privacy compliance as an opportunity rather than threat.

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