Markigy: The Science of Marketing Strategy · Leanne Dow-Weimer

Engagement Driven Marketing w/ Frank Schieber

·45 min·4 clips

Confusing efficiency with effectiveness—that's been a consistent failure pattern

Marketing expert Frank Schieber discusses effective demand generation strategy, arguing that engagement and intent capture matter more than cost efficiency. Features case study of $20K microsite generating 120-130 qualified leads.

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