The PPC Den: Amazon PPC Advertising Mastery

The PPC Den is a working conversation about Amazon advertising, and it rarely stops at a tip. A question gets asked, then built on with follow-ups, and the answers come with conditions attached: the account, the product, the margin, the conversion rate. That habit is what a listener actually gets. Tactics stay tied to the numbers that decide whether they pay. Michael Erickson Fasheen introduces the show and greets its audience as Badger Nation. Returning guests take much of the airtime. Sean Stone appears in episodes titled '3 Unfair Advantages of the Top 1% of E-commerce Brands' and 'Crack Q4 2025 with AMC Audiences & Deals'. In the first, the talk pulls up competitor data and an ASIN, showing a leading brand matching or beating its rivals on conversion rate while buying clicks at scale. The takeaway is that an offer that strong can pay for heavy spending. In the second, the idea is to pair an AMC audience with an auto campaign, backed by a story about a bid typed as ten dollars instead of one and the reach it suddenly revealed. The conversation with Emma is a different kind of argument, and its subject is focus. Jumping between whichever tactic is being sold as the golden ticket waters down what makes a brand special, and that conviction is tied to AI making it easy for anyone to do everything at once. The show also draws on its own archive. Episodes tagged (Classic) return with a theatrical intro about the deep dark archives. 'How to Achieve High Lifetime Value? (Classic)' asks how repeat purchases over a customer's lifetime should change ACoS goals. The conversation with Joe then turns to Otterbox's move from cases into chargers, cables and earbuds, and lands on the idea of starting narrow and widening a product line later. 'How Can I Be The Most Efficient With My N-Gram Analysis? (Classic)' sets out to walk through N-gram analysis of search term reports. A companion strand, Inside the Badger Den, is aimed at AdBadger customers. It covers the software roadmap and tools such as Search Trends, which reports share of sales and brand purchase percentage by keyword. The main show, by design, stays software agnostic, so it is useful on any tool, spreadsheets included. Delivery is brisk and measured, with long sentences thick with ACoS and similar terms, and little time spent defining any of it. It warms up when a tactic lands. Some episodes close on a short song about launching campaigns and making a few bad mistakes.