500 episodes listed below
Practical commerce talk for real operators.
THE ECOMMERCE EDGE follows Jason Greenwood through grounded conversations with commerce operators, founders, and platform builders. The show favors the messy middle of digital business: B2B buying experiences, marketplaces, localization, EDI, AI workflows, and the daily work of making ecommerce actually function.
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THE ECOMMERCE EDGE is a long-form commerce show with a strong operator bias. It is interested in what works after the conference phrase has worn off. Jason Greenwood speaks with people building, managing, or advising ecommerce businesses, then keeps circling back to the practical question of how a brand, distributor, marketplace seller, or technology provider makes the idea useful. That gives the show a grounded rhythm. A guest’s career story matters, but mainly because it explains how they came to see the problem in front of them. Recent episodes cover tailored customer engagement, B2B experiences treated as products, Amazon marketplace strategy, localization for global expansion, retail-to-B2B transitions, visual storytelling, AI creative intelligence, and agentic EDI. The range is broad. The center is consistent. Commerce is treated as a connected operating system made of platforms, workflows, data, creative assets, customer habits, and internal ownership. B2B Commerce Corner is one of the show’s clearest formats, with conversations about distributors, manufacturers, facilities management, safety gear, EDI, ERP overlap, and the buying experiences that business customers now expect. Mentoring Moments shifts the register toward advice, pulling from Jason’s mentorship sessions with guest mentors. Those clips are still practical rather than abstract. A discussion about product imagery becomes a conversation about trust, fitment, tangibility, and whether a buyer can believe the item is real enough to purchase online. A conversation about AI turns into questions about internal delivery, busy work, security, and where automation creates more value for clients. The show is not polished into short media segments. It leaves room for context, digression, and working definitions. That looseness is part of the usefulness. Listeners get the texture of people thinking through commerce problems in real time, with enough detail to separate platform promise from operational reality.
Made for: Built for ecommerce operators, B2B commerce teams, founders, consultants, agencies, and technology leaders who need grounded conversations about digital growth, platforms, and execution.
What sets it apart: The show stands out by spending time on the operational layer: EDI, product ownership, localization, imagery, marketplaces, customer engagement, and the internal systems that make commerce work.
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Based on 6 episodes we listened to · September 2026
Jason Greenwood turns emerging commerce technology into concrete questions about operations, customer experience and competitive advantage.
Jason Greenwood keeps pulling digital commerce down from strategy decks and into the work of selling. His interviews with founders and operators move between B2B systems and customer-facing decisions, with AI appearing as a practical tool rather than a subject in isolation.
Jason makes AI vendors explain the plumbing before you buy the future they are selling.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded look at how images help carry trust, fitment, and credibility into B2B digital commerce.
Visual storytelling turns into a commerce problem in this conversation with Carrington Crothers of Prospect Street Studio, where product imagery is treated as part of the buying experience, not just a finishing touch.
A practical look at how AI can speed agency delivery and internal systems.
Chris Marrano's conversation moves cleanly from advertising and media buying into agency leadership and AI tools for ecommerce work. Jason keeps the discussion on a useful track by focusing on what changes when an agency stops treating delivery as the whole job and starts…
A practical look at EDI as operating leverage, with real stakes when it breaks.
The episode treats EDI as part of the business flow, not just a setup chore. Chris Brunelli and Jason Greenwood focus on onboarding, mappings, retailer links, and the way removing those bottlenecks changes everyday commerce.
Empathy matters most when the sale is high-consideration and measurement has to connect online and offline.
Jason Greenwood and Shamir Duverseau make a clear case that empathy is not just a soft skill in higher-consideration commerce; it can be a practical edge when a digital experience has to do more than generate traffic.
A grounded look at AI as a practical aid for moving products past the marketing bottleneck.
AI-first marketing gets a practical stress test as Jason Green talks with Tom Capone of Lens AI about the path from a London social media marketing agency to a platform built around product distribution.
A grounded look at why B2B product imagery needs to make technical products feel real, credible, and usable online.
Visual storytelling is treated as a practical eCommerce problem: online product imagery has to make an item feel tangible while giving buyers enough context to judge fitment, use, and credibility.
A practical look at how AI may reduce friction in wholesale ecommerce.
Wholesale AI comes through here as a practical question of leverage, not a shiny storefront story. Div Makar, co-founder and CEO of WizCommerce, maps his path from strategy consulting and technology investing into wholesale software, while Jason pushes on what the company's $8…
Practical business thinking, one interview at a time.
Shopify growth through the operator’s lens.
DTC growth strategy with the math left in.
Practical Etsy fixes for real sellers.
Jason Greenwood hosts Carrington Crothers of Prospect Street Studio to discuss visual storytelling in e-commerce.
Jason Greenwood interviews Div Makkar, co-founder and CEO of WizCommerce, which recently raised $8 million in Series A funding.
This episode discusses B2B e-commerce strategies on Shopify, exploring how marketplaces like Amazon impact distributors and the importance of adapting sales channels for business growth.
This episode features an interview with Beth Segovia, CEO of TradeCentric, discussing punchout technology versus AI for B2B ecommerce success.
Mike Matker shares his origin story in eCommerce, starting with working with his dad in 2012 selling the Indeca search product and working with major clients like Home Depot.
This episode features an interview with Brett Wardle, eCommerce product manager at Brady+, discussing how treating B2B eCommerce experiences as a product rather than a project transforms operations and mindset in the facilities management distribution space.
This episode features a mentorship discussion with guest Yonah Nimmer about whether Amazon is still worth selling on, covering his journey from seller to agency founder specializing in marketplace strategy.
This episode features an interview with Stephanie Rogers from TransPerfect discussing how translation and localization can help brands achieve maximum cut-through in global ecommerce markets.
This episode features an interview with Stacy Hanks, VP of global digital commerce at SureWerx, discussing the company's transition from retail to B2B ecommerce in the safety gear manufacturing industry.
Product images make online products feel real.
Chris Marano starts with the operator backstory.
Jason Greenwood welcomes Chris Brunelli from Surpass Solutions to talk about agentic EDI and the changing shape of B2B commerce.
Jason Greenwood talks with Shamir Duverceau of Smart Panda Labs.
Jason Green opens the conversation by welcoming Tom Capone from Lens AI.
This episode features an interview with Beth Segovia, CEO of TradeCentric, discussing punchout technology versus AI for B2B ecommerce success and her background in the industry.
An interview with e-commerce expert Jason discussing the transition from traditional sales to digital-first approaches and how to address operational gaps in OMS, WMS, and SCM systems for manufacturers and distributors.
This episode is a panel discussion exploring the practical application of composable commerce in B2B businesses, comparing it with decomposable approaches and addressing implementation challenges.