Focused e-commerce growth, one method at a time.
Keep Optimising turns e-commerce marketing into focused, usable work. Chloe Thomas leads expert conversations on SEO, GEO, creative, WhatsApp, tracking, taxonomy, and growth, with each episode pushing toward clearer action for better traffic, conversion, and profit.
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Keep Optimising is an e-commerce marketing show with a clear operating system. Chloe Thomas organizes the feed into focused miniseries, spending several episodes on one method or growth theme before moving on. That structure matters. It gives listeners a way to concentrate their optimization time instead of collecting scattered tactics. Recent episodes have centered on SEO, GEO, AI search, Shopify product data, category page performance, trust-building pages, creative, conversion tracking, and WhatsApp marketing. The show is practical by design. A discussion about taxonomy becomes a lesson in how product structure affects Google Ads, SEO visibility, UX, and AI search readiness. A conversation about category copy becomes a warning against writing for Google while forgetting the shopper. Trust pages are treated as conversion infrastructure, not decorative website furniture. Product data is framed as both a technical and operational challenge, because useful AI search visibility depends on granular information that a store can actually maintain. Creative is handled in the same grounded way. Distinctive assets, relevance, review mining, and emotional storytelling are tied back to incremental revenue and attention, not vague brand polish. WhatsApp marketing is judged through customer lifetime value rather than novelty. The show often moves from concept to action without sounding like a lecture. Guests are given room to explain, but the conversation keeps returning to what an e-commerce team should do next. That makes the episodes useful for people who already know the channels but need sharper priorities. It is not a broad business inspiration show. It is more like a regular working session for improving traffic, conversion, retention, and profit. The strongest moments come when expert language is translated into store-level decisions. Keep Optimising suits people who want e-commerce growth advice that is organized, current, and close to the work.
Made for: Keep Optimising is for e-commerce marketers and people responsible for improving traffic, conversion, retention, and profit. It best suits listeners who want practical channel advice rather than broad business motivation.
What sets it apart: The show’s miniseries format gives each marketing method enough space to become usable. Instead of skimming trends, it turns expert interviews into concrete actions across store structure, search visibility, creative, tracking, and customer value.
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Ne...
Based on 5 episodes we listened to · September 2026
Chloe Thomas connects e-commerce visibility, conversion, creative, and product data through interviews built around specific marketing decisions.
Keep Optimising turns e-commerce marketing into focused, practical conversations, with Chloe Thomas steering guests toward decisions that can be applied to an online store.
This is where your 2,000-word category-page essay gets politely escorted out.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A compact ecommerce growth check-in centered on taxonomy, tracking, and data foundations.
Episode 300 treats Keep Optimizing as a quick check-in on ecommerce growth. Chloe Thomas marks the milestone by putting one question to past guests: what matters most when a store wants to grow?
A practical look at creative that stays distinctive, relevant, and grounded in audience insight.
Amy and Chloe frame growth creative as a sequence of practical decisions: what makes an ad recognizable, what keeps it relevant, and how audience insight can sharpen the message.
Trust pages are treated as part of SEO and conversion, not footer filler.
Chloe Thomas argues that trust pages should not sit at the edge of a site like dead weight. About Us and Contact Us pages matter here because they signal that a brand is real, reachable, and worth taking seriously.
Category pages work best when they help shoppers first and leave filler copy out.
The episode looks at a practical ecommerce SEO question: how much category page copy is useful before it turns into noise. Its strongest point is the simple rule that the writing should serve the end user first, with Google treated as a result, not the target.
A clear Shopify lesson on shaping product data for AI discovery.
Shopify product data is treated here as more than housekeeping. The episode leans on base fields like material, price, and color, then pushes into the richer details brands can add so AI systems can read products with less friction.
Practical commerce talk for real operators.
Practical business thinking, one interview at a time.
Shopify growth through the operator’s lens.
DTC growth strategy with the math left in.
Practical Etsy fixes for real sellers.
Episode 300 goes straight at growth.
Chloe Thomas opens a new five-episode growth series on how to grow an ecommerce business in 2026.
Chloe Thomas picks up the SEO and GEO thread again with a guest.
Chloe Thomas and her guest focus on category page SEO for ecommerce.
Chloe Thomas opens by framing Shopify as a platform that turns technical debt into configuration and operations.
This episode covers steps to improve visibility in AI search results through generative engine optimization (GEO) and traditional SEO.
This episode discusses common SEO errors to avoid and emphasizes continuous optimization for e-commerce websites.
This episode explores how WhatsApp marketing can boost customer lifetime value for e-commerce brands, drawing on expertise from Asian and UK markets.
This episode explores using WhatsApp groups to build community, engage customers, and drive sales through interaction rather than broadcasting.
This episode launches a mini-series on customer acquisition, discussing the importance of education before diving into outreach and placements.
This episode discusses building a full TikTok ecosystem strategy for e-commerce brands, covering organic, ads, affiliates, and creators.
An interview with Rachel Cryan about the new TikTok Shop advertising method GMV Max and how to optimize it for business growth.
This episode discusses strategies for TikTok shop, focusing on getting products viral before live streaming, and features an interview about creating six-figure live streams.
This episode discusses focusing on one or two TikTok strategies for e-commerce marketing, emphasizing consistency and implementation.
This episode discusses managing energy and emotions for successful TikTok live streams to boost e-commerce sales.
An interview with an expert discussing the importance of partnerships and email marketing strategies for e-commerce peak season.
This episode discusses how brand owners can improve profitability from paid media by focusing on tracking and data engineering for better ad performance.
Host Chloe Thomas interviews media buying expert Carolina about using traditional advertising like TV and billboards, now digitalized, for e-commerce marketing before peak season.
This episode explores how e-commerce brands can use podcast advertising as a direct response channel for customer acquisition.
This episode kicks off a series on peak season preparation, focusing on using AI tools like Magic Marketer to improve e-commerce marketing.
An interview with Amazon ads expert George Maressa about the four levels of implementing Amazon advertising.
This episode discusses using Amazon influencers to create content that boosts conversions on product listings.
This episode discusses strategies for increasing organic traffic and sales on Amazon, including the importance of off-Amazon marketing and sponsored ads.
This episode discusses using customer reviews to understand shoppers and craft content that converts, part of a series on e-commerce marketing methods.
This episode explores how to strategically choose and grow on marketplaces like Amazon and Walmart to increase sales and profits, featuring expert Will Haire.
This episode explores SEO strategies for eCommerce brands, featuring an interview with expert Dan Coleman to discuss key questions for improving search rankings and driving business growth.
This episode explores how to improve eCommerce SEO through a content quality audit, discussing its importance and practical implementation with expert Ian Ferguson.
This episode explores effective email pop-up strategies for e-commerce, featuring expert Shaan Arora discussing A/B testing and techniques to boost signup rates in 2025.
This episode explores how to use expert partnerships in e-commerce marketing to maximize conversions, moving beyond traditional celebrity endorsements and influencers.