Practical e-commerce advice without the gloss.
eCommerce Podcast is a practical business interview show built around the daily problems of running an online store. Recent episodes move from Etsy print-on-demand testing to AI workflows, mobile product pages, referral growth, customer retention, and brand messaging that actually connects.
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eCommerce Podcast is a brisk, conversational guide to the practical work of running an online store. It is less interested in grand theories than in the small choices that change whether people click, buy, return, refer, or leave. Matt Edmondson appears across the recent episodes as the recurring voice asking the working questions. He tends to translate specialist advice into plain shop-owner terms, then pushes for the next example, objection, or fix. That gives the show a useful coaching rhythm. One episode tests print-on-demand ideas for Etsy with Nigel Wymer, using AI prompts, niche selection, sample products, and store stats as the raw material. Another looks at referral growth with Jay Myers, especially the mismatch between how much brands spend on acquisition and how little they invest in referrals. The AI-focused solo episode is grounded in actual business use, including Claude Code, Obsidian, local files, brand documents, playbooks, scripts, and the value of giving AI enough context to stop sounding generic. Customer retention gets treated in a similarly concrete way, with Max Beach talking about order history, Shopify data, Instagram messages, and the problem of customers having to repeat themselves. Mobile commerce comes through Adam Pearce’s conversion lens, with attention to product pages, search bars, accordions, tabs, iconography, and the brutal limits of thumb-scrolling. Other recent episodes touch Shopify or Stripe loans, customer-centered brand messaging, narrative binding, retail experience, and the gap between what businesses want to say and what customers care about. The show’s best quality is its refusal to let a clever idea stay vague. It keeps asking what the idea looks like inside a real store. The pace is friendly and quick. The style is casual, with jokes and digressions, but the advice usually lands in a measurable place. It works especially well for operators who already know the basics and want better instincts around conversion, customer experience, AI, retention, and messaging. The show can wander at the edges, yet that looseness is part of its usefulness. It sounds like someone trying to make better e-commerce decisions in public.
Made for: For online store owners, Shopify operators, marketers, and small e-commerce teams who want practical ideas they can test. It is especially useful for listeners wrestling with conversion, retention, AI tools, customer data, and sharper product messaging.
What sets it apart: The show stands out by turning interviews into plain-language working sessions. Instead of staying at strategy level, it repeatedly asks how an idea would show up in a store, a product page, a prompt, a customer message, or a metric.
If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Based on 5 episodes we listened to · September 2026
Matt Edmondson turns ecommerce advice into operating questions about customer data, mobile design, referrals, product testing, and practical AI workflows.
Matt Edmondson treats ecommerce as a set of operating decisions, then asks guests to make those decisions usable. The interview format moves from broad growth questions to the mechanics behind them: balancing acquisition with referrals, bringing customer history into support…
Matt Edmondson turns storefront headaches into questions you can actually take back to your own shop.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical Etsy starter guide that favors small tests over big promises.
Matt Edmondson and Nigel keep the focus on a simple pitch: narrow the niche, test a few products, then read Etsy's own numbers instead of guessing. The strongest part is the concrete workflow, from asking AI for crochet niche ideas to turning that into a small batch of listings.
A blunt rethink of growth: the least tracked lever may be the one that matters most.
The conversation makes a clean case that many brands still pour too much into acquisition while referral gets left in the background, and that imbalance is framed as a strategic blind spot.
AI gets more useful when it can work from real business context, not just a prompt.
Matt Edmondson makes a practical case for AI in e-commerce: use it as a working tool, not a generic browser chat. He argues that Claude Code is much more useful when it can read local markdown files that hold branding docs, playbooks, content plans, scripts, blog posts, and…
A practical look at turning scattered customer data into better e-commerce replies and repeat business.
Max Beach makes a clear case that many e-commerce brands already sit on useful customer data, but that information is often spread across too many places to help in the moment.
Practical mobile commerce guidance that stays focused on product-page usability.
This episode offers a grounded look at mobile commerce and product-page UI, with Adam Pearce laying out the friction points that can interrupt a purchase on a small screen.
Practical business thinking, one interview at a time.
Practical commerce talk for real operators.
Shopify growth through the operator’s lens.
DTC growth strategy with the math left in.
Practical Etsy fixes for real sellers.
Matt Edmondson hands Nigel the steering wheel, and the two work through a scrappy way to test print-on-demand products on Etsy.
Matt Emmonson opens with a warm, easy conversation with Jay Myers, and they move quickly into a business question that is simple but easy to miss.
Matt Edmondson explains how he is using AI inside his e-commerce businesses right now.
Matt Edmondson opens with a warm welcome and sets up the show as a way to look at e-commerce from different angles.
Matt welcomes Adam Pearce back after a long gap.
An interview with Rob about Shopify and Stripe loans, discussing the 'death spiral' and e-commerce strategies.
The host discusses shifting brand messaging from self-focused to customer-focused, introducing the concept of 'story overlap' to improve marketing effectiveness.
Host Matt Minson interviews eCommerce expert Selina Knight about retail experiences and online store management.
Host Matt Edmondson interviews Edwin from JetFuel Agency about their performance marketing services for e-commerce brands.
Host Matt Edmondson welcomes listeners to the eCommerce Podcast, introduces the show's focus on e-commerce, and invites guest Jeff for an interview.
This episode teaches how to transform boring product descriptions into memorable copy that drives e-commerce sales.
Host Matt Edmonds introduces the eCommerce Podcast, welcomes new listeners, and interviews Joe about his e-commerce background.
The host discusses the importance of conducting a year-end review for e-commerce businesses, using Lego's turnaround as a case study.
This episode discusses why e-commerce websites often become too complicated and provides practical solutions to simplify them for better user experience and conversion rates.
This episode discusses why Black Friday email campaigns often fail and provides solutions to improve email deliverability during the holiday season.
This episode discusses building a customer growth system using the FUEL framework to avoid over-reliance on paid media, illustrated by a cautionary tale of a company that failed due to dependency on a single acquisition channel.
This episode features a conversation with Alex about building authority in AI search for brands, focusing on e-commerce strategies and recent developments.
Host Matt Edmondson introduces the eCommerce Podcast and interviews Tim about e-commerce strategies and building an email list.
Host Matt Edmondson introduces the show and guest Vlad, discussing e-commerce growth and digital marketing, with a community plug.
The host discusses advanced Black Friday strategies for e-commerce, including the 'mom test' and planning for a month-long event.
Host Matt Edmondson introduces a new miniseries about Black Friday planning for e-commerce operators, emphasizing early preparation.
The host discusses the common struggle of not implementing learned knowledge and announces changes to help listeners become better at applying eCommerce insights.
Host Matt Edmondson interviews e-commerce entrepreneur Sholi about his experiences and strategies for growing an online business.
Host Matt Edmondson introduces the podcast and previews an interview with Abhishek Chandra about e-commerce lessons from India.
Host Matt Edmondson interviews e-commerce entrepreneur George Bryant about business strategies, tactics, and frameworks for online stores.
Host Matt Edmondson introduces a founder interview episode focused on e-commerce business insights.
Host Matt Edmondson interviews Robert, founder of FreightRite, about e-commerce logistics and technology for large items.
Host Matt Edmondson interviews Frank Arellano about solving involuntary churn in subscription businesses through payment optimization.
Host Matt Edmondson interviews Gareth Everard, founder of Rockwell Razors, about his entrepreneurial journey and e-commerce insights.