Douglas Burdett
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Based on 6 episodes we listened to · June 2026
A book-led marketing and sales show that turns author interviews into practical business judgment for operators.
The Marketing Book Podcast fits cleanly on the Business & Finance beat, where marketing and sales are treated as operator work. The show is book-led and plainspoken: author interviews become working conversations about customer behavior, sales momentum, advertising…
You get marketing and sales authors in the chair before their frameworks become office wallpaper.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A clear case for seeing customer-led strategy from outside the planet.
Charlie Dawson pushes on a familiar weakness in customer-led strategy: many organizations are arranged to look inward first. The episode makes that point easy to grasp by turning it into a planetary model, with customers outside, customer-facing teams on the surface, and leaders…
A blunt reset on social media strategy and whether marketing is actually creating customers.
Mark Schaefer comes through with a blunt reminder that marketing should be judged by whether it creates and keeps customers, not by how much noise it makes.
A practical case for seeing consumer choice as shaped by emotion, effortlessness, and self-deception.
Douglas Burdett gives consumer behavior a practical hearing. Anthony Taz-Tasgall makes the case that emotion sits at the center of decision-making, and the conversation keeps returning to effortlessness, the illusion of control, and the illusion of self-insight.
Nicholas Webb's talk on The Marketing Book Podcast connects leadership, team trust, and anticipatory thinking to the pressures of chaotic change.
Nicholas Webb's conversation on The Marketing Book Podcast treats chaotic change as a leadership problem and makes the case for organizations that can see around corners.
A skeptical look at how corporate purpose can outrun the evidence.
The episode treats corporate purpose as a marketing idea that can sound noble while outrunning the evidence. Nick Asbury and Douglas work through Jim Stengel, Richard Shotton, Brandolini's law, and a biblical warning about performative virtue to show how a tidy theory can become…
A blunt case for choosing an audience before posting.
The episode takes a familiar marketing problem and makes it more pointed: if a brand says it wants everyone, who is it actually speaking to? The host keeps pressing that question, and the discussion keeps narrowing toward specificity, audience needs, and the gap between noise…
A practical sales conversation about keeping stalled deals moving one step at a time.
James Muir returns to Unsticking Deals, and the episode stays focused on a simple problem: what to do when a sale has stalled but is not dead. The advice is plain enough to use. Instead of pushing for the final close, the speaker keeps asking for the next advance.
A sales conversation that links skill, humility, and support systems into one clear view of the job.
Douglas Burdett gives Colin Coggins and Garrett Brown room to argue that selling is less about knowing everything than about staying focused, supporting the work around your weak spots, and leaning into what comes naturally.
Brazilian marketing cases, traced to execution.
Photography, presence, and business visibility made human.
Live-coaching energy for social selling.
Revenue measurement without the theater.
The final episode of the Marketing Book Podcast features David Meerman Scott discussing the ninth edition of 'The New Rules of Marketing & PR,' with significant focus on generative AI's impact on marketing.
Start with the brave question.
Douglas Burdett opens the conversation with Dan White and his book The Smart Advertising Book.
The conversation starts with the book's core idea.
Douglas Burdett welcomes Julie Atherton, author of the second edition of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement.
Douglas opens with his usual playful lead-in before Mark Schaefer joins to talk about his book and what marketing is actually for.
Joe Polizzi’s book gets the spotlight here.
These go to 11.
Douglas Burdett interviews Alicia Linden about The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth, with discussion of Momentum ITSMA, ITSMA’s 2021 acquisition, and more than 3,000 certifications.
Douglas Burdett welcomes Alan Dibb and frames Lean Marketing, More Leads, More Profit, Less Marketing in his familiar, practical style.
Douglas Burdett interviews Bob Hoffman about Marketing Stinks, a free “book-like web thing” built from 47 short chapters, audio, and video instead of a printed book.
Rob Meyerson returns to The Marketing Book Podcast to discuss Brand Naming, The Complete Guide to Creating a Name for Your Company, Product, or Service, and he argues that naming matters most for startup founders and small businesses trying to build a brand.
Douglas Burdett interviews Alan Weiss about The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling and What to Do About It, published by Matt Holt.
Terri Schoedin discusses Presentation Ready, Improve Your Sales Presentation Outcomes, and Avoid the 12 Most Common Mistakes, a McGraw-Hill book built from 30-plus years of consulting and research with San Diego State University.
Karen Eber, author of The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire, explains why storytelling matters for meetings, sales, leadership, and social media.
Bob Hoffman argues that programmatic online advertising sends massive amounts of money into a “black box,” and he cites figures like 80% programmatic share, 50% ad-tech takeout, and only about 3 cents reaching real people.
Jim Krause says most buyer personas fail because they describe roles like CIO, CTO, and IT manager instead of the actual buying decision.
Douglas Burdett talks with Philip Humm about Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations, a book built around three sections: perspective, preparation, and presentation.
Douglas Burdett talks with Colin Coggins and Garrett Brown about The Unsold Mindset and what it means to rethink selling.
The episode centers on René Neubach’s German edition of Marcus Sheridan’s "They Ask, You Answer," introduced on The Marketing Book Podcast with guest host Torsten Herrmann from Leipzig.
Rob Meyerson discusses the sixth edition of Designing Brand Identity, the large, illustrated branding reference he co-authored with Alina Wheeler for Wiley.
Douglas Burdett interviews Paul J.
Douglas Burdett interviews Stan Phelps about Blue Goldfish 2.0, Eight Ways to Leverage AI and Data for Customer Loyalty and Marketing Innovation, co-authored with Chuck Gallagher.
Douglas Burdett welcomes back Julie Atherton to discuss B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales, published by Kogan Page.
Douglas talks with Nick Asbury about The Road to Hell and the case against corporate purpose.
Douglas Burdett sits down with Charlie Dawson to discuss *The Customer Copernicus* and the case for becoming customer-led.
Douglas Burdett opens the show in his familiar way and brings in Anthony Taz-Tasgall to talk through The Consumer Behavior Book.
Douglas Burdett welcomes James Muir back to talk about Unsticking Deals.