The Level 10 Contractor Daily Podcast

This episode showcases how effective storytelling in marketing can help remodeling and home services companies define their brand identity and attract prospects.

This episode explores joint ventures in business, focusing on how companies can collaborate with others to leverage their brand or customer lists for generating leads and sales, with specific examples like becoming a content provider.

This episode examines the political debates around poverty and income inequality, aiming to move beyond partisan rhetoric to discuss potential solutions while addressing the role of race in these issues.

This episode explains that the primary reason deals fail to close on the first sales visit is due to homeowners being asked for more money than they expected, emphasizing the importance of aligning price expectations to avoid sticker shock.

A production manager in a home services company discusses their role and the company's rapid growth from 5 to 20 employees in a year while aiming to scale to $10 million.

This episode previews a webinar where the host explains how they've solved common pay-per-click advertising problems for remodeling and home services businesses.

This episode features an interview with Tony Hody from Tony Hody Training and Consulting, discussing strategies for eliminating sloppy phone habits and growing remodeling or home services businesses.

Rich Harshaw opens a live presentation at the GAF Northeast Summit with a personal fishing story to engage the audience of contractors and home service professionals.

This episode continues exploring the psychology of marketing, focusing on principles like accelerated discontentment to help remodeling and home services businesses better influence consumer decisions.

The host shares insights on effectively teaching how to overcome temptation, drawing from a church leader's metaphor and personal reflections.

The host shares a story about attending an all-company meeting at Service Champions, a large heating and air conditioning company, to observe their company culture and how it reflects their success.

This episode teaches remodeling contractors how to ethically leverage competitors as marketing assets to generate more leads and grow their business.

This episode explains how to effectively crack the Google SEO algorithm for contractor websites by focusing on marketing principles rather than technical complexity.

A contractor shares a cautionary tale about a remodeler who spent $17,000 on a new website and SEO that generated zero leads despite high search rankings, offering advice to avoid common internet marketing pitfalls.

This episode provides five actionable strategies for contractors to increase their net profits from 10% to 15% by focusing on pricing, expense discipline, and operational efficiency rather than chasing more leads.

This episode introduces a two-part webinar on the psychology of marketing, focusing on principles like first impressions and human nature to help contractors grow their businesses.

This episode showcases curated clips from over 2,000 episodes to help remodeling and home services businesses create engaging content like blogs, videos, case studies, and testimonials to improve SEO and attract customers.

This episode discusses the effectiveness of direct mail marketing for remodeling and home services companies, highlighting its targeting advantages and cost considerations.

This episode explores the practical application of grace in everyday life, offering examples across parenting, marriage, business, and other areas to help listeners implement this principle.

This episode compiles highlights from the Level 10 Contractor podcast to explain why providing compelling evidence, such as social proof and visual galleries, is essential for building trust and growing a home services business.

This episode provides five actionable strategies for contractors and home service businesses to project credibility in the marketplace to attract more customers and establish themselves as experts.

Rich Harshaw introduces a podcast episode that challenges conventional marketing wisdom and promises to teach a system for making your company the obvious choice for customers, regardless of price.

This episode uses NCAA basketball upsets as a metaphor to discuss how small home improvement companies can compete against larger competitors by fighting smart.

This episode explains the sunk cost fallacy and offers five ways to avoid it in business decisions, particularly for remodeling and home services contractors.

This episode presents a webinar on 100 power statements to help remodeling and home services businesses communicate with confidence and authority to attract customers and grow to $10 million.

This episode shares a personal story about persistence with prospects in the remodeling and home services industry, emphasizing the importance of not giving up on potential clients who delay decisions.

This episode discusses rehash strategies for remodeling businesses, featuring a before-and-after analysis of a sales letter from The Closet Doctor to re-engage unclosed prospects.

The host shares a personal story about challenging teenage boys to a six-mile race with a $100 prize to illustrate a point about leadership and motivation in business.

Rich Harshaw interviews Jeff Brooks about starting a business podcast, covering initial planning, equipment selection, and preparation for launch.

This episode discusses a contractor's business strategy regarding siding materials, focusing on when to use or avoid vinyl and cedar siding in remodeling projects.

This episode discusses whether remodeling or home services companies should change their company name, exploring branding levels and considerations for brand equity.

This episode analyzes how to transform a boring business story about winning an ethics award into an engaging marketing piece by critiquing a client's advertorial.

This episode uses personal anecdotes about misplacing objects to illustrate how people often fail to recognize their existing spiritual connection with God, challenging common beliefs about earning divine acceptance.

This episode features an interview with client Sean Clements discussing his experience with Level 10 Contractor and the impact on his home remodeling business.

This episode explains five ways to use oversized dollar bills called 'big bills' as attention-grabbing marketing tools for remodeling and home services contractors to generate leads and grow their business.

This episode explores the nature of self-confidence, how it relates to belief and overcoming fears, and discusses strategies for developing it personally and in others within the context of growing a remodeling or home services business.

This episode explores various types of offers—such as discounts, educational materials, and contests—that contractors can use to move prospects through the buying cycle and enhance marketing success.

This episode compiles key insights on transforming customer service into a competitive advantage for remodeling and home services businesses, covering topics like communication, branding, and employee training.

Rich Harshaw shares a frustrating travel story about searching for a restaurant near a hotel, only to find a disappointing indoor taco stand in a sports facility.

This episode explores whether business owners should star in their own ads, using a case study of a sunroom contractor's marketing journey to illustrate the pros and cons.

This episode discusses customer service strategies for remodeling and home services businesses, drawing from the book 'Raving Fans' by Ken Blanchard to help companies grow.

This episode explains how to use Prism Codes, a psychographic segmentation tool, to analyze customer data and target specific household groups for marketing in the remodeling and home services industry.

The host declares that traditional radio is completely dead as an advertising medium, arguing that industry metrics like weekly reach are misleading and that digital platforms have surpassed it.

A marketing expert critiques a poorly performing roofing damage letter after a hailstorm and explains how to improve it for better lead generation.

This episode uses a fishing analogy to introduce how Google's local search algorithms determine which contractors get customer calls, focusing on strategies for home services businesses to improve their online visibility and lead generation.

This episode discusses five non-monetary strategies to motivate employees and prevent burnout in remodeling businesses, starting with the importance of communicating a clear company vision.

This episode uses the biblical parable of the talents and insights from Jim Rohn to explore managing expectations, dealing with disappointments, and cultivating patience in business and life.

This episode curates highlights from over 2,000 episodes to showcase how remodeling contractors can use consumer advocacy in marketing.

This episode features a keynote on guerrilla marketing strategies for contractors and home service businesses to grow their companies.

Rich Harsha analyzes a contractor's website audit that scored negative one, breaking down poor SEO signals like low findability and conversion ability, and uses analogies to explain why Google ignores the site despite the business's real-world reputation.