SocialChain
318 episodes listed below
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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Based on 6 episodes we listened to · September 2026
Eve turns brand social campaigns into clear lessons about creative risk, community response, production choices, and the business value of attention.
SocialMinds turns social media strategy into a series of operating decisions: when to follow a trend, how to use audience response, and what makes online attention carry into loyalty or sales.
Channel 4 got suspended after a Threads stunt; you probably have a few questions.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Brand fundamentals matter most when too many people are shaping the brand.
The conversation lands on a straightforward point: brand fundamentals matter most once too many hands are on the wheel. Catherine Swallow makes that case clearly, especially around the strain between global consistency and the local realities that shape a market still finding…
A clear look at how Surreal turns mistakes, humor, and restraint into strategy.
John Thornton frames Surreal as a brand built on plainspoken marketing and a product idea that is easy to grasp: cereal remade to be healthy, high protein, and low carb.
Search is moving beyond Google as people use Reddit to check what to buy, trust, and believe.
Hannah Walker makes a clear case that search is no longer confined to Google alone. She points to Reddit as a place people turn to after a query to check answers, test purchase choices, and get practical context on what to buy or trust.
Paid social is becoming a creativity-first commerce channel.
This episode treats paid social and commerce as one moving target, and that is where its value sits. TikTok's brand partnerships manager explains how AI-led ad products, creator affiliates, and TikTok Shop are changing what marketers need to know.
A focused case study in data, loyalty, and keeping a digital brand simple.
This review treats Domino's as a business that runs on numbers without pretending that is the whole story. It works best when it stays on ordinary ground: loyalty, simplicity, testing, and the basic habit of not making things harder than they need to be.
A brand case study that keeps the customer, not the org chart, at the center.
SocialMinds treats this episode as a useful example of how Primark has shifted from broadcasting at people to building social around the customer.
A practical case for treating creative, targeting, and measurement as one system.
This episode keeps its focus on a simple idea: creative has to do more than look good. It should work across funnel stages, and it belongs in the same conversation as targeting and bidding because conversion data only matters if the ad accounts are set up to use it.
A practical look at how heritage brands can get braver with selective partnerships.
Nancy Dales makes a solid case for selective partnerships that let a heritage brand stay current without flattening what made it distinct. The discussion is strongest when it gets concrete: how to win internal support, how to build an activation around a bottle-opener idea, and…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
SocialMinds - A Social Media Marketing Podcast, SOCIAL IN SIX [097], covers six platform and creator-marketing updates with Kiara Yeomans from the fifth.
SocialMinds sits down with Amy Scanlon, social media lead at Argos, about the retailer's first real organic push back onto social.
SocialMinds opens a crossover with Brave Talk by exploring the gap between paid and organic social.
Social Minds brings on Aaron Gillies, Senior Content Strategist at Channel 4's 4Studio, to talk through why risky social creative still has a place.
Mill speaks with Nancy Dales, Senior Customer Marketing Manager at Copperburg, about how the brand is using selective marketing and creative partnerships to build for the long term.
Louise Foley returns to talk through Pinterest Predicts 2026.
Neelam, TikTok’s brand partnerships manager, joins the show to talk about paid social and commerce as 2025 gets underway.
Social Minds and Brave Talk keep the focus on activating the media lift effect.
Social Minds opens by framing Dr.
Primark takes center stage.
This mash-up pairs Social Minds with Tina Tells.
Rick Hayes talks with Nick Bamber about how Domino's sees itself as a data and e-commerce business that still acts like a pizza company.
Sabrina Gondtuma, Vodafone's global creative director, says the company uses technology as a "force for good" and sums up its creative formula as "human spirit plus technology equals a better future." She names Runway, Adobe Express, and ChatGPT as tools already used by Vodafone's creative team, especially for faster asset creation, filling gaps, and sparking ideas.
Mill hosts and talks with Irina Jones, director of social at UKTV, part of BBC Studios, about how social teams can use data to build loyalty through fandom.
This episode covers the latest social media platform updates including Instagram Reels product tagging, TikTok ad options, and LinkedIn SEO optimization.
March 16th starts fast.
Host Eve and guest Em Harrison break down the latest social media updates, including X's AI image scandal, Instagram's algorithm customization, Pinterest's rise among Gen Z, YouTube's new Shorts format, and the 'like recession' on Instagram.
This 100th episode of Social in 6 features host Eve and guest Rachel Lee discussing recent social media updates, including Instagram's crackdown on duplicate content, TikTok's video scripting tool, and a new platform from OpenAI.
Host Eve and guest Chelsea Nerona break down key social media updates from the past month, including Meta's ad-free tier in the UK, Instagram's Reels feed test, and TikTok's travel ads.
Host Eve and guest Scarlett Carson break down key social media trends, including Instagram's new Reels metrics, Pinterest's Autumn 2025 forecast, and TikTok's hashtag limits.
This episode of SocialMinds breaks down six major social media platform updates from the past month, including TikTok testing bulletin boards, Instagram reportedly developing a TV app, YouTube rolling out shoppable stickers, Meta enabling proactive chatbots, X changing ad pricing based on size, and Reddit launching ad optimization tools.
This episode of SocialMinds breaks down the six biggest social media marketing updates from the past month, featuring guest Joel Newman.
This episode features an interview with a marketing expert from a major brand, discussing actionable social media strategies and platform updates.
Host Eve and social strategist Chelsea Nerona analyze six major social media platform updates from the past month, including TikTok's expanded Pulse ads, Instagram's new repost feature, Pinterest's AI-powered Style Match tool, LinkedIn's Brand Link monetization, YouTube's improved creator collaboration tools, and TikTok's fact-checking Footnotes feature.
Catherine Swallow joins Social Minds to talk about brand fundamentals.
John Thornton joins SocialMinds live at MAD//Fest North to talk about how Surreal markets cereal by being very plain about what it is: the sugary cereal you loved as a kid, made over for healthy grown-up life.
This episode of SocialMinds covers the six most important social media updates from the past month, including TikTok's extended ban deadline in the US, YouTube Shorts changing view metrics, Instagram's new lockable Reels format, LinkedIn's curated video trends feed, and Snapchat's sponsored AI lenses.
Lorraine Rothwell says Weetabix joined Madfest after a turnaround began in May 2022, when the brand was still iconic but facing double-digit decline in penetration and volume sales.
Hannah Walker joins Social Minds to talk about how social is changing search.
CMO Hannah interviews Primark's social media lead about their journey from product-led to brand-led content, growing to 26 million followers.
A news roundup of the latest social media platform updates, including Instagram's potential standalone Reels app and other changes.
Host Eve interviews Laura Jones, head of Veri Media Group, about her diverse marketing background and how Veri puts families at the heart of its social media strategy.
Eve interviews Sona Van Kampen about how challenger brands like Tonic Health can modernize marketing and how heritage brands can match their energy.
The episode discusses podcast production tools and features an interview with a creative marketer from Innocent Drinks and Surreal.
An interview with Booking.com's global social media director discussing how to handle customer complaints, differentiate a brand, and use distinctive content pillars.
Host Eve interviews Mob Kitchen's head of content and a senior creator about how food brands can stand out on social media by adopting creator-focused content and authenticity.
Host Eve discusses how brands can overcome the disconnect in social media with three experts from Social Chain.