Sales Copywriting and Content Marketing Hacks
297 episodes listed below
PRESS PLAY
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Based on 4 episodes we listened to · September 2026
Jim Edwards makes offer creation concrete by testing hooks, upsells, event pages, and product positioning in conversational working sessions.
Jim Edwards turns marketing ideas into working sessions, using conversational demonstrations to show how a book, event, or established product can lead into a larger offer.
A casual "nice book" becomes a coaching pitch before you can repeat the compliment.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical way to make an existing offer feel current.
It treats a simple marketing move as the whole story: give an established offer a trendy front door, then keep the core thing exactly where it was. The mechanics are plain and a little scrappy, which is part of the appeal.
A book matters here mainly as a way to open the door to higher-ticket offers.
The conversation keeps the book in a commercial frame, but only as a means to something bigger. Its real focus is how to make money beyond book sales: using the book as proof of authority, then nudging attention toward higher-ticket coaching, online video courses, upsells, and…
A practical look at shaping a list driven offer.
Jim and Stu spend a late February check in building a live offer around mental toughness. They work through landing page copy, promo emails, a bundle that includes a one on one consultation, and the final value total, so the focus stays on the moving parts instead of on sales…
A book opens the door, but the real focus is the next offer that follows.
This episode treats a book as the first step in a bigger offer ladder. Jim and Stu walk through the practical side of it: update the book, see what shifts on Amazon, then figure out what the next paid step should be for someone who wants help now.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Jim Edwards and Stu discuss the definition and purpose of a lead magnet as a tool to attract people and collect contact information like email addresses.
A weightlifting book turns into a sales lesson.
The hosts discuss using calendars and to-do lists to track projects and tasks, emphasizing the importance of writing things down for better retention and organization.
The hosts discuss a 26-year-old VHS tape made by hand in a trailer using daisy-chained DVRs and VCRs with tapes from stores like Walmart or Target.
The speaker discusses putting down a deposit on a new minivan, sharing anecdotes about friends' experiences and comparing modern vehicles to computers with wheels.
Jim Edwards discusses strategies for monetizing books, including selling books and exploring sponsorship opportunities, based on his book writing program.
This segment discusses how to create compelling business offers by leveraging expertise, proven results, and resourcefulness to solve customer problems.
The host celebrates Stu's birthday on January 21st and transitions to discussing how many people's yearly plans have already derailed by this point, hinting at upcoming productivity topics.
The host discusses weather and travel to Aruba before shifting to a conversation with Jim about comparing email list size to social media followers and strategies for incentivizing social media engagement.
Jim Edwards argues that a website's design doesn't need updating for business success, using Craigslist as an example of an unchanged yet highly profitable site.
The hosts discuss using the week between Christmas and New Year's to focus on business planning, specifically organizing and selling e-books based on workout programs.
The hosts discuss their recovery periods and stress management methods in 2026, with a brief mention of Easy Button becoming a registered trade.
The speaker describes meeting Jocko at a tailgater during the Army-Navy game, discussing the event setup and their brief conversation about veterans succeeding in business.
The host shares a personal story about mixing protein powder with coffee to improve his morning routine, illustrating how trying new things in a rush can add value.
This episode segment discusses the importance of webinar replays for reaching more viewers and promoting content after live events.
Jim and Stu open with light banter about daylight savings and how the week has been going.
Jim and Stu open with springtime banter.
The hosts discuss using stories in copywriting and books to engage audiences and teach lessons.
A dry-erase mug gets the lesson moving.
Stu Smith interviews Jim Edwards on the Never Quit Mindset podcast, discussing their 13-year journey from online training to business partnership, with a focus on Jim's expertise in coaching entrepreneurs and book writing.
Jim Edwards and a guest discuss their long-standing relationship and the concept of a rolodex for business networking.
Jim Edwards and guest Stu discuss an article about funnel follow-ups, starting with how a visual hook led to engagement and moving into practical advice on fixing sales funnels, audience targeting, and offer creation for entrepreneurs.
The host shares a personal anecdote about running in the dark and seeing wildlife, then transitions to discussing a new bench press technique, setting a casual tone before diving into copywriting and marketing tips.
Jim Edwards and Stew Smith discuss the success of their students in writing and publishing best-selling books using their methods.
Jim Edwards and Stu discuss the Zygarnik effect and how incomplete tasks create mental open loops, relating it to marketing and productivity.
The hosts discuss recent Facebook changes affecting third-party streaming and their strategy to stream directly to their own site.
The hosts discuss gratitude and its role in appreciating what you have, drawing from personal experiences.
Jim Edwards and Stu discuss making money while sleeping and the importance of copywriting and marketing for entrepreneurs.
The hosts discuss their experience at a certification event and upgrading their presentation equipment.
Jim Edwards and Stew Smith discuss the launch of their CopyContent.ai tool and reminisce about their podcasting journey.