Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards · Sales Copywriting and Content Marketing Hacks

The Buy, Build, and Borrow Your Client List Show with Genie Walkthrough

·51 min·2 clips

Jim Edwards says the fastest rebuild after losing a list is to do an event with a strong promise and a clear offer.

Jim and Stu start with spring chatter. They joke about Nebraska colors, the weather turning, and who has been outside all winter before sliding into the real topic: lead generation month and a four-part guide for taking a list from zero to one thousand. The conversation then becomes a live build. Jim uses a webinar-style example to show how an offer can be assembled from the ground up, and he keeps testing a mental-toughness angle because a clear promise makes the rest easier to write. A title gets drafted. Then they work through the main points, including failing as a learning experience, managing internal dialogue, and helping people overcome challenges. They keep adjusting the wording until the offer feels direct enough to put in front of a list. The bundle gets framed with a total value of two thousand dollars. Stu's one-on-one consultation is added as a limited-time bonus. From there, Jim and Stu move into landing-page copy. They use the live session to think through how the page should explain the event, the promise, and the payoff without burying the reader in jargon. Promo emails come next. The generated email copy stays simple and motivating, aimed at self-improvement seekers and entrepreneurs who want to move past being stuck. The hosts then stress-test the language the way actual marketers do, asking whether the buyer would understand the offer quickly enough to act. The talk stays loose and conversational, with restarts, small jokes, and side comments that keep the teaching human. Even so, the structure is always there underneath, and the same question keeps coming back: who is this for, and what exactly are they being invited to do? Near the end, the focus shifts to the practical use case for listeners who already have a list and have not yet bought the book. The event is positioned as something the audience should register for and attend live, not just think about later. The closing also points people toward StuSmithFitness.com for the fitness and mindset side of the offer. The whole session ends as a straightforward offer-building meeting: identify the buyer, shape the promise, and make the next step obvious.

As heard by us

A practical look at shaping a list driven offer.

Jim and Stu spend a late February check in building a live offer around mental toughness. They work through landing page copy, promo emails, a bundle that includes a one on one consultation, and the final value total, so the focus stays on the moving parts instead of on sales…

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Why you'd press play

When your list needs a clearer next step, this gives you a live working session.

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