Insider Interviews: Media and Marketing Pros

Insider Interviews is an interview-driven show about how media, marketing, advertising, streaming, podcasting, and creator businesses actually move. E.B. Moss brings the feel of a well-connected live-event hallway into the feed. The conversations are brisk, informed, and comfortable with both jargon and translation. CTV, agencies, programmatic thinking, brand purpose, AI, creator revenue, and audience behavior appear naturally, but the show usually pauses long enough to make the stakes clear. Moss is especially drawn to people with a story: people who have crossed from buy side to sell side, built agencies, grown niche sports, mapped media money, or turned creator fluency into business leverage. That gives the show a useful blend of access and practicality. It can be playful. It can also get surprisingly tactical. The Nir Eyal conversation moves from a chance United Lounge encounter into beliefs, habits, product frequency, and why buying rarely becomes automatic behavior. The Premion episode uses Blake Hebert’s agency, automotive, Hulu, and programmatic background as a path into changing CTV perceptions. The Marketing Architects conversation frames TV advertising around technology, partnerships, and systems that respond to business signals. Other episodes widen the lens. Baratunde Thurston and Terry Rice bring AI and humanity into the podcasting conversation after OnAirFest. Phil Andrews turns fencing promotion into a marketing funnel, with trial memberships, earned media, and Olympic attention working together. Antony Yell connects Razorfish, creativity, technology, and brand purpose without losing the human thread. The show’s best moments come when a personal aside becomes a business question. It is not a lecture series. It is a smart, fast-moving trade conversation with enough warmth to make the industry feel like people solving problems in real time.