Enterprise software shop talk, served with rhyming intros.
Chad Tindel and Steve Mayzak interview people who build and sell technology, and they stick to specifics like AI-assisted prospecting and marketing qualified accounts. Chad's rhyming tributes to his co-host set the mood, and a conversation can drift from vector databases to dog rescue or jazz trumpet.
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'Can I get that software in blue?' is a two-host conversation show. Chad Tindel and Steve Mayzak talk with people whose work is building, marketing and selling technology. The name promises some whimsy, and the opening minutes deliver it. Chad writes Steve's introductions himself. Some are rhyming couplets about engines, code and vector smarts. Others are strings of regal titles, from Archduke of AI to Earl of Elastic. Steve usually calls it a great one. Steve's travels and hobbies feed the jokes, from tapas and ham in Barcelona to a taste for fast driving and AI. Then the guest arrives. The guest list covers a wide spread of modern software, with founders and executives from Vectroid, Vectara, ClickHouse, ProofSight and Illumy. The substance is specific. Kevin Hanson, a co-founder at Vectroid, walks through a prospecting routine. He collects the reference customers that competitors list on their own websites, searches LinkedIn for people at those companies who mention vector databases, and has Gemini write a tailored email to each one. Tanya Bragin, a returning guest, explains why ClickHouse looks past pipeline to marketing qualified accounts when its reps are judged on both product-led spend and committed spend. Jon Soini's conversation turns to the software inside Mercedes cars, from radio station metadata pulled down from the cloud to apps running in containers that have to stay secure. One episode, with Vectara's Shane Connelly, is titled Semantic Search and RAG with LLMs. Not every conversation stays on pipeline. Ian Spandow, founder of Spandow House Dog Rescue, describes a classroom drill in which trainees pass a tennis ball through a sales exercise and start again from zero whenever someone drops it. The hosts close his visit by pointing listeners to his book and his nonprofit rescue. Niel Levonius, a marketing VP at Illumy, talks about jazz trumpet, including the Los Angeles trumpeter Wayne Bergeron, and about a jazz mass album. Stories from off the clock get room too, like Steve's account of a helicopter hop to JFK after a live recording in New York City, only to end up in the regular security line anyway. Sign-offs often ask listeners to share the episode on LinkedIn. For tactics, the Vectroid and ClickHouse conversations are good places to start. For the lighter side, try the Ian Spandow episode.
Made for: Suits a listener in technology sales, presales or product marketing who wants concrete tactics from people inside software companies and enjoys two hosts' running jokes along the way.
What sets it apart: Guests' lives outside work get real airtime, so a talk about marketing metrics can sit next to dog rescue or jazz trumpet. Chad's habit of writing a new comic tribute to Steve gives the show a playful signature.
"Can I get that software in blue?", a podcast by and for people engaged in technology sales. If you are in the technology presales, sales, support or professional services career paths then this show is for you! Your hosts Steve Mayzak and Chad Tindel will take you on a hot-air balloon ride exploring the whimsy and caprice of enterprise software marchitecture sales. https://softwareinblue.com
A tennis ball turns sales training into a team sport, if that's your kind of classroom.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A relaxed conversation finds useful training lessons in movement, tennis balls, and the awkward charge of a live room.
Episode 44 uses Ian's classroom stories to show how physical play can change the feel of sales training. A tennis ball moves through the room while participants work through a pain funnel, with the group restarting after each drop.
A grounded conversation about cloud services, security, and the software systems moving into modern cars.
The episode follows software from the laptop into the car, where familiar engineering choices start to carry different stakes. John talks through Mercedes services that draw radio metadata and imagery from the cloud, may run applications in Docker containers, and exchange data…
A practical review of PLG measurement, field handoff, and brand building at ClickHouse.
Tanya returns as the show's first repeat guest for a focused review of how ClickHouse thinks about marketing across product-led growth and committed-spend motions.
A software podcast opens on AI titles, then lets jazz and a working musician's world take the lead.
Can I Get That Software in Blue? starts episode 41 with grand labels for AI, blockchain, cloud, and data, then quickly shifts into trumpet, jazz, and the practical life around making music.
A candid founder's field guide to using AI for prospecting without outsourcing judgment.
A founder's account of AI-assisted prospecting gives this software episode a clear, useful shape. Kevin walks through how he mapped competitors' public reference customers, found people at those customer companies on LinkedIn, and used Gemini in Google Sheets to draft outreach…
Practical sales training without motivational fog.
Technical sales beyond the offer.
Sales coaching with crown-level momentum.
Episode 44 of Can I get that software in blue?
Chad Tindall and Steve Mazak interview John Sweeney, who starts by describing his early work on WML sites, ringtones, and T-Mobile customer-care tools.
Chad Tindall and Steve Mazak interview Tanya Bragin, VP Product and Marketing at ClickHouse, as she discusses the company’s $350 million Series C and the growth behind it.
Neil Levonius connects Bay Area trumpet work with a product-marketing career that includes Zoom, RingCentral, and Altagen.
Chad Tyndall opens episode 40 of Can I Get That Software in Blue?
Alex Jukes, a London-based fractional CTO, tells hosts Chad Tindall and Steve Masack that Salesforce 'must die' because it is expensive, customized everywhere and hard to change.
John Engates, who spent nearly 18 years at Rackspace before joining Cloudflare as field CTO, recounts building servers in-house and monitoring customers with "What's Up Gold" in the early 2000s.
Weaviate CEO Bob van Luijt tells host Chad Tyndall that he took his first paid job at 15, building a website for 500 euros, and studied music at Berklee while writing software on the side.
Hosts Chad Tindel and Steve Mayzak discuss technology sales careers, sharing anecdotes and insights for professionals in presales, sales, support, and professional services.
Hosts discuss Steve's new role running sales at a startup, the challenges of finding product market fit, and the impact of ChatGPT on their work.
Hosts Steve and Chad introduce episode 3, discuss listener feedback and stock market anecdotes, then welcome guest Brad Murdoch, EVP, to talk about enterprise sales and marketing.
Hosts discuss DraftKings' 10K with guests, explaining SPACs and options trading from a tech sales perspective.
The hosts discuss Zoom's 10K filing and quarterly earnings with a financial analyst, relating insights to technology sales professionals.