Real-world brand lessons for social media operators.
You Herd It Here treats marketing as something lived at the front desk, in client work, and inside fast-moving feeds. Its conversations turn hospitality, health trends, real estate, agencies, and viral brand mistakes into practical lessons about being clear, trusted, and findable.
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You Herd It Here is a social media strategy show with a strong bias toward real examples. It treats branding as something that happens in comments, service interactions, conference notes, client work, career conversations, and awkward viral moments. The show’s recurring idea is simple but useful: online trust is built from offline behavior. That comes through clearly in the Mother’s Day hospitality conversation with Debbie Myler, where hotel service becomes a model for setting honest expectations and responding like a person instead of a script. It also shows up in the health episode with Alexis Salerno, where wellness trends are judged against medical context, individual needs, and the danger of getting advice from creators who are chasing attention. The marketing lens stays practical. Episodes ask which platforms deserve effort, why content volume can lower quality, and how social search changes the way brands need to be found. The conference recap from Orlando keeps the focus on clarity, AI discovery, and trust rather than shiny tactics. Guest conversations broaden the frame. Molly Lopez brings agency and paid media experience, including the patience required before campaigns mature. Matthew Renner’s martial arts background turns discipline into a business growth lesson, especially for owners tempted by gimmicks. Sarah Gelfran’s real estate story highlights why personal history, accessibility, and comfort matter in relationship-heavy industries. The show is not polished lecture audio. It is more like a working conversation with people who are close to the day-to-day pressure of marketing. There is plenty of casual agreement, quick back-and-forth, and concrete client-facing detail. Its strongest moments happen when a small story becomes a durable rule: do not oversell the breakfast, do not outsource health judgment to a trend, do not post everywhere with equal effort, and do not mistake perfection for trust. Social media is treated as a search engine, a service channel, and a reputation system at the same time. That makes the show useful for small business owners, social media managers, agency teams, and brand builders who want their content to feel less manufactured. It is warm, lightly opinionated, and grounded in the work behind the feed.
Made for: Social media managers, agency teams, small business owners, marketers, and client-facing professionals who want practical guidance on trust, content, and reputation. It especially suits listeners who prefer concrete examples over abstract marketing theory.
What sets it apart: The show connects social strategy to service behavior, client expectations, and personal credibility instead of treating platforms as isolated channels. Its strength is turning ordinary business moments into usable brand judgment.
You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.
Based on 5 episodes we listened to · September 2026
It makes social media strategy concrete by tracing how budgets, service decisions, and online claims shape a brand's reputation.
You Herd It Here turns social media management into a series of operating decisions. Kassie Meiler keeps conversations close to the work: setting realistic timelines for advertising, choosing which platforms deserve resources, responding to public criticism, and making brand…
Google Ads patience meets viral wellness panic, giving your scroll-trained instincts a useful reality check.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A service-first conversation that turns hospitality habits into a clear lesson in brand trust.
This Mother's Day episode treats hospitality as a plain-language test of brand trust. Debbie Myler’s path from fashion merchandising and airport airline work into hospitality gives the discussion a grounded feel, and the main ideas stay focused on tone, consistency, honest…
A sober check on wellness trends that outrun common sense.
This episode keeps its focus on the way wellness advice gets bent out of shape online, then pulls it back toward what actually holds up. Alexis Salerno comes across as both a trauma ICU nurse and a lifelong competitor, which gives the conversation some real weight as it moves…
A practical conference recap on search, quality, and choosing fewer channels well.
This conference recap gives brands practical guidance for doing more than feeding a content calendar. It is at its best when it stays concrete: social as search, platform prioritization, and the reminder that not every channel deserves the same effort.
Big-brand discipline only matters when the client can stay patient long enough.
Molly Lopez makes a solid case for taking big-brand discipline and shrinking it into something smaller teams can actually use. The discussion stays close to ad timelines, client trust, and the strain founders feel when money leaves the account before results show up.
The episode argues that reputation is now shaped in comment threads and viral clips, so brands need a response plan ready.
The episode treats brand reputation as an ongoing public exchange, not a fixed score on Google or Yelp. It makes a strong case that a single viral TikTok can outweigh hundreds of five-star reviews, because brands are now shaped in comment sections, clips, duets, stitches, and…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Service starts with the expectations a brand sets.
Social media keeps pretending everybody has health advice worth hearing.
The hosts open with a recap of the conference in Orlando.
Molly Lopez brings big-brand experience and a South Florida vibe to the table.
This episode provides career advice for new graduates on choosing between agency and in-house roles in marketing and social media, comparing their daily experiences and benefits.
This episode features Matthew Renner discussing how martial arts principles like discipline can drive sustainable business growth, contrasting with viral hype and gimmicks.
This episode explores why some brand failures or unexpected moments go viral and succeed by emphasizing authenticity, humor, and relatability in social media marketing.
This episode features an interview with Sarah Gelfran, discussing how her diverse career background and authentic personal story enhance her real estate business and client relationships.
The conversation starts with a blunt point: reputation is built online whether a brand shows up or not.
Alex Lopez, a Florida civil litigator who spent almost two years defending insurance carriers before switching to represent homeowners, joins host episode 31 of You Heard It Here to discuss trust in law marketing.
This episode features an interview with communications specialist Melissa Sweredoski Larrea, discussing how to craft effective brand messaging and storytelling that drives business results.
This episode features a conversation with Alex Joyel, founder of Skyhouse Social, revealing insider insights about the often-hidden dynamics between content creation and strategy in social media agencies.
This episode features an interview with Adam Lalani, founder of Lalani Media, discussing how to create effective branded video content that captures attention and drives action in digital marketing.
This episode features an interview with Ayesha Shaikh discussing how to humanize B2B marketing through personality-driven social media content, particularly on LinkedIn.
This episode features an interview with Connor Storch, founder of CoStory Branding and Marketing, discussing how storytelling and strategic positioning can transform one's LinkedIn presence for building thought leadership and brands.