Isabelle Lesschaeve
12 episodes listed below
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Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape pr..…
A wine tasting becomes detective work, and you're looking for clues instead of proving your palate.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Sensory training is framed as a practical advantage for wine professionals facing bigger competitors.
The episode presents sensory training as a practical business edge for wine professionals, especially smaller wineries trying to stand out against larger competitors that already use sensory data to sell wines.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
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A marketing assistant’s “grapey” tasting note nearly triggered the wrong winemaking decision.
Barb Wild explains how the BC Wine Tasting Challenge uses games, brown-bagged bottles, and clues to make wine tasting less intimidating.