Allbirds becomes a neat case study in hype, rebranding, and meme-stock reflexes.
The segment treats Allbirds' shift from sustainable shoes to an AI company as a sharp, entertaining pivot, and it keeps the meme-stock framing front and center.

500 episodes listed below
Marketing news with memory and bite.
This Old Marketing tracks marketing and media news through loose, rapid-fire conversation. AI hype, platform panic, creator economics, sports media, privacy, and workplace shifts all get tested against practical content marketing.
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This Old Marketing works because it refuses to make marketing sound cleaner than it is. The show is built around a quick two-person rhythm, with Joe Pulizzi and Robert Rose moving through recent content, media, and technology stories as if they are arguing them out in real time. A segment may begin with Allbirds selling shoe intellectual property and suddenly becoming an AI-market story. Then it becomes a question about meme stocks, hype cycles, and whether AI has reached a jump-the-shark phase. That is the basic engine. The show starts sideways, follows the joke, and lands on strategy. AI runs through nearly every recent episode, but the coverage is not breathless. Anthropic headlines, marketing job anxiety, HubSpot-style tool adoption, and claims that AI can replace large chunks of marketing work are treated with skepticism and practical concern. The speakers keep pushing past tool talk toward judgment, process, and critical thinking. Button-pushers are not treated as the future. Marketers who can rethink the work are. The show also spends real time on media ownership. Subscription newsletter saturation leads to a broader discussion of how a media company should be built from scratch, with a website or blog acting as a center of gravity rather than another rented platform. Platform risk is another recurring obsession. TikTok removing Fruit Love Island, Meta Ray-Ban privacy concerns, facial recognition at a theme park, and short-form entertainment trends all become examples of how technology changes audience behavior before companies fully understand the consequences. The tone stays loose. March Madness, Polymarket, Britney Spears catalog deals, Chick-fil-A jokes, KFC hypotheticals, and Bad Bunny-era NFL marketing all sit beside sober points about jobs, trust, and strategy. That mix gives the show its appeal: it sounds casual, but the arguments come from long memory. It is especially strong for marketers who want context around the news without having every story turned into a tidy lesson. The value is in the friction, the digressions, and the willingness to say when a headline feels overcooked.
Made for: Best for content marketers, media operators, brand strategists, and people who follow AI, platform shifts, and audience-building economics. It suits people who prefer opinionated conversation over polished trend summaries.
What sets it apart: The show pairs industry experience with messy, funny, real-time debate. Instead of treating every AI or platform headline as destiny, it asks what marketers should actually own, build, and question.
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Based on 6 episodes we listened to · September 2026
It turns AI and media headlines into practical questions about marketing work, strategy, ownership, and business-building.
Joe Pulizzi and Robert Rose turn marketing news into a running argument about what businesses should believe, ignore, and do next. Their conversations move from Allbirds' AI pivot and privacy concerns around Meta's Ray-Ban glasses to marketing employment, product strategy, and…
Allbirds pivots to AI; your raised eyebrow finds company in Joe Pulizzi and Robert Rose.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Allbirds becomes a neat case study in hype, rebranding, and meme-stock reflexes.
The segment treats Allbirds' shift from sustainable shoes to an AI company as a sharp, entertaining pivot, and it keeps the meme-stock framing front and center.
A candid look at how to build a voice in a crowded media market.
One thread in this episode is the question of whether subscription newsletters can outgrow their audience, and how crowded newsletters have become compared with podcasts.
A focused case for valuing curiosity and strategic thinking before AI makes button-pushing marketing habits easier to replace.
This Old Marketing frames AI around a blunt business question: what happens when companies reward tool credentials more than the curiosity and judgment needed to use those tools well?
AI's marketing story is strongest here when the headline gives way to hiring signals and job hugging.
A face-recognition locker at a Harry Potter ride in Orlando gives this single-episode review its uneasy opening image, then the focus shifts to a tougher workplace question: what AI is really changing in marketing.
A popular gadget becomes a privacy story when human review collides with ordinary moments users may not realize they recorded.
Consumer tech becomes a privacy and oversight story as the hosts move from Meta's Ray-Ban AI glasses sales to the people who may review what wearers record. The examples stay everyday and unsettling: sex, bathrooms, ATM codes, credit cards.
A practical, lightly personal look at building a niche audience through useful work and owned relationships.
This Old Marketing takes up an awkward business question: how there can be more subscription newsletters than subscribers to support them. From there, it turns into a focused look at what it takes to build an audience around a narrow area of expertise.
A practical look at using outside influence to strengthen internal marketing authority.
The episode gives content marketing's familiar influencer question a cleaner, more useful answer: outside credibility can help, but it should not leave the organization standing off to the side.

Simon Owens interviews founders about the revenue mechanics behind their media businesses.

Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.

AI-era marketing tactics from operators testing what works next.

Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.

Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.

Kristina Halvorson interviews content strategists about how the work actually gets done.
This episode discusses predictions for content and marketing in 2026, including a review of 2025, with hosts teasing topics like AI commercials and the future of marketing podcasts.
The hosts discuss the surprising announcement of Fyre Fest 2, questioning its legitimacy and high ticket prices while joking about attending for a marketing podcast.
Joe Pulizzi and Robert Rose explore a hypothetical scenario: if they lost everything, what media company would they build from scratch in 2026?
Joe Pulizzi and Robert Rose host a special episode outlining five strategies to avoid for content marketing mediocrity in 2025.
Allbirds is being sold as an AI story now, and the hosts are not buying it.
The episode opens on a crowded-market question.
This episode discusses whether Anthropic's leak was accidental or part of a marketing campaign, covering media and digital content news.
This episode discusses the removal of an AI-generated parody account called 'Fruit Love Island' from TikTok, exploring the reasons behind the platform's decision and its implications for content moderation.
The hosts discuss their engagement with March Madness, comparing preferences for college and women's basketball over the NBA, and mention betting through Polymarket.
Joe Pulizzi and Robert Rose open with a conversation about face recognition at Epic Universe in Orlando, then move into a marketing news roundup under the HubSpot Podcast Network banner.
Joe Polizzi and Robert Rose tie OpenAI’s defense agreement to reported ChatGPT uninstall rates up 295% and to Anthropic’s public criticism of the Pentagon announcement.
The hosts humorously discuss Britney Spears selling her music catalog for around $200 million, then joke about selling their own podcast marketing catalog to fast-food chains like Chick-fil-A or KFC.
This episode discusses predictions for content and marketing in 2026, including a review of 2025, with hosts teasing topics like AI commercials and the future of marketing podcasts.
Joe Polizzi discusses his new book 'Burn the Playbook' and shares personal insights on building a strong platform for mental, physical, and business health to achieve freedom and purpose.