497 episodes listed below
B2B marketing talk with a bar tab.
Ian Truscott leads a marketing conversation built around B2B strategy, RevOps, content, AI, metrics, and the realities of CMO work. It is loose in rhythm but practical in aim, with recurring guests bringing field-tested opinions rather than polished theory.
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The Rockstar CMO F'in' Marketing Podcast is a B2B marketing conversation with a bar tab, a running joke, and a practical point to make. Ian Truscott anchors the show with the perspective of a four-time B2B CMO and managing partner of Velocity B. The format is familiar but flexible. A guest or regular collaborator brings a problem from the marketing trenches, then the conversation works it through with examples, pushback, and the occasional detour. It moves fast. The show is especially strong when it gets into the operating reality behind familiar marketing language. Buyer education is not treated as a slogan; it becomes a question of what prospects need before sales ever enters the room. RevOps is not just a department name; Simon Daniels breaks it into data, technology, process, and measurement. Funnel talk gets refreshed through Cathy McKnight's argument that the model can still matter if marketers stop treating it as a relic. Metrics come under pressure too, especially when activity looks busy but fails to show impact. Robert Rose gives the show one of its clearest signatures through the Rose and Rockstar virtual bar, where content strategy, AI tools, attention, trust, and marketing craft share space with cocktail talk. The tone is relaxed, but the stakes are commercial. Guests such as Lisa Bonanno keep returning the discussion to full customer lifecycle thinking, sales and customer success alignment, renewals, advocacy, and the value of talking to actual customers. Jeff Clark brings research-minded skepticism to topics like social media decline, CMO confessions, and buyer education. The show does not pretend marketing is cleaner than it is. Budgets get cut after success, executives misunderstand brand investment, and marketers chase the wrong signals. That candor is the point. It suits experienced B2B marketers who want a companionable, opinionated read on what still works, what needs rethinking, and what deserves to be called out.
Made for: Built for B2B marketers, CMOs, RevOps leaders, content strategists, and SaaS operators who already know the basics and want sharper judgment. It suits listeners who like practical strategy with informal chemistry.
What sets it apart: The show pairs senior B2B marketing experience with a recurring virtual-bar format, so strategy talk stays conversational without losing its commercial edge. It stands apart by testing familiar marketing ideas against pipeline, customer lifecycle, trust, measurement, and executive pressure.
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Based on 6 episodes we listened to · September 2026
Rockstar CMO connects marketing frameworks to the organizational frictions that determine whether they work.
Ian Truscott turns B2B marketing strategy into an ongoing conversation among experienced practitioners. Rockstar CMO moves between guest discussions and the virtual-bar exchanges with Robert Rose, giving operational questions a relaxed, argumentative setting rather than…
CMO-room candor meets a virtual bar when you need the framework without the corporate varnish.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded RevOps discussion about aligning fundamentals, metrics, and audience trust.
Revenue operations comes through as a practical operating system here, with Simon Daniels walking through five fundamentals for building the function and keeping goals, customers, stakeholders, data, technology, process, and measurement in view.
A practical look at why marketing momentum can invite the wrong kind of executive confidence.
Marketing success can quietly set up its next budget problem, and this episode gives that tension a clear, memorable frame. Ian Truscott and Jeff Clark work through the Confessions of a CMO research paper, weighing the pressure to sustain long-term momentum against the pull of…
Lisa Bonanno makes a grounded case for keeping marketing involved through retention, advocacy and customer partnership.
Lisa Bonanno argues that customer growth belongs to marketing long after the first inquiry. Marketing, sales and customer success work better when they share responsibility, earn trust and pay attention to the language customers use once the product is in place.
A grounded look at measuring marketing by movement and impact, with AI treated as a tool to govern rather than a shortcut.
The Rockstar CMO F-ing Marketing Podcast catches content teams at a familiar pressure point: old habits meeting a very different operating reality.
A practical look at ABM, sales alignment, and sharper budget focus during a B2B pipeline crunch.
A B2B pipeline crunch turns into a useful conversation about where marketing energy belongs when budgets are tight. Ian Truscott and Jeff Clark use Dave Kellogg's 13 remedies as a frame, then narrow in on five, with the clearest emphasis on account-based marketing, target…
A clear B2B conversation about why the person behind a brand can sometimes carry more trust than the brand itself.
Personal brand often gets treated as a polished tagline, but Ian Truscott and Robert Rose give it a more practical B2B frame: what changes when a buyer trusts the individual voice before the company badge?
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Ian Truscott and Robert Rose discuss the controversial practice of asking CMO candidates to create a 90-day plan as part of the hiring process, debating whether it's free work or a valuable exercise.
Ian Truscott and Jeff Clark discuss five remedies for the B2B pipeline crisis, inspired by Dave Kellogg's article.
Host Ian Truscott joins Robert Rose in their virtual bar to discuss the rising importance of individual credibility over brands in B2B content marketing.
Ian Truscott interviews Jeff Clark about creating a revenue department using the ART framework and five marketing fundamentals.
This episode discusses B2B buyer education with Jeff Clark and the impact of AI on marketing jobs with Robert Rose.
Ian Truscott interviews Cathy McKnight about why the B2B funnel remains useful but should start with audience needs rather than TOFU, MOFU, and BOFU checklists.
Ian Truscott interviews fractional CMOs Katherine Nichols and Jeremy Late about their community 'The Slice' for fractional marketers.
Ian Truscott hosts a marketing podcast featuring Jeff Clark's tips on navigating social media enshittification and Robert Rose's switch from ChatGPT to a new LLM.
Ian Truscott discusses marketing metrics with Cathy McKnight and Robert Rose shares his opinion on AI in marketing.
Snow first, RevOps meat second.
CMOs are trading authority for influence because marketing no longer owns the monopoly power.
Ian Truscott interviews Lisa Bonanno about B2B SaaS marketing, including her “B2H” view that business buyers remain humans motivated by friction and choice.
Ian Truscott and Cathy McKnight argue that marketing teams are still organized for 2018, even though the pandemic, AI, and omni-channel expectations have changed the job.
Ian Truscott and Jeff Clark discuss five remedies from Dave Kellogg's article on coping with the B2B pipeline crisis.
Cathy McKnight discusses Adobe's acquisition of SEMrush and her new content on the Rockstar CMO podcast.
Ian Truscott introduces a special episode exploring cause marketing and whether standard marketing fundamentals apply to non-profits, while also promoting the inaugural MPN Podcast Awards.