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Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.
Based on 6 episodes we listened to · September 2026
Healthcare innovation becomes an operating question here, linking data, communications, workforce decisions, and patient participation.
The Real Chemistry Podcast follows the operational decisions that turn health innovation into practice. Aaron Strout and his colleagues use interviews and live panels to connect scientific advances with data strategy, workforce management, communications, and patient engagement.
Hair salons come up in a clinical-trial panel, and suddenly your outreach plan has to meet actual people.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A policy conversation that ties drug pricing, value, and the pharmacy counter to everyday coverage decisions.
The Real Chemistry Podcast turns a policy conversation into something grounded in ordinary pharmacy-counter realities, showing how drug pricing, deductibles, and value assessments shape what people are asked to pay and what they actually receive.
A grounded look at AI as a clinical second opinion.
This episode treats generative AI as a working clinical reasoning aid, not a novelty, and Peter Lee makes that case clearly. The strongest stretch is the discussion of differential diagnosis, where a model can review labs, the initial presentation, and a working diagnosis to…
A clear look at how healthcare, health citizenship, and economics intersect.
Jane and Aaron treat healthcare as a civic issue as much as a clinical one, linking health citizenship, the upcoming election, technology, and the strain of financial wellness.
Digital medicine has to solve a real problem, earn reimbursement, and fit the market.
Jennifer Goldsack and Aaron Strout keep the conversation on the hard question: what digital medicine has to prove before it belongs in care. The strongest moments come when the talk moves from optimism to the practical checks that matter, like whether a product solves a real…
A lively Cannes Lions wrap-up that makes healthcare feel more human, more direct, and harder to ignore.
This Cannes Lions wrap-up looks at healthcare through a creative lens and keeps asking what actually makes the work land. It stays practical about why the work deserves attention, how to speak to healthcare audiences like people, and why that question matters more than polished…
A clear look at how partnerships turn science into patient impact.
This episode makes a clear case for public-private partnerships as more than a slogan. Dr. Julie Gerberding and Dr. Jay Bradner give the argument shape with practical examples about data access, complementary expertise, and the value of being close enough, intellectually and…
A live oncology panel that stays grounded in the clinic.
Cancer 2034 treats oncology as a field that keeps changing while the system struggles to keep up. Recorded live at SXSW in Austin, Texas, the panel looks at where cancer care has been and where it may head by 2034, with the human work of making sense of a diagnosis kept in view…
Patient-centered cancer care needs better systems, clearer messaging, and more accountability.
Recorded live just before ASCO in Chicago, this episode treats cancer care as a patient-centered systems problem. It keeps its focus on how care can improve while the science moves quickly and institutions do not always keep pace, with steady attention to accountability for…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Recorded live at South by Southwest in Austin, this episode focuses on health worker burnout.
The Real Chemistry Podcast episode features host Aaron Strout with Waqas Al-Siddiq, CEO and founder of Biotricity, in San Francisco and the conversation centers on cardiac monitoring, chronic disease, and AI.
Jim White puts FNIH at the center of the conversation.
Aaron Strout interviews Akshay Vaishnaw, Alnylam Pharmaceuticals’ chief innovation officer, about RNA interference therapeutics and the company’s path from about 50 employees to more than 2,500.
The Real Chemistry Podcast episode centers on Aaron Strout's conversation with Donna Cryer, JD, founder, president, and CEO of the Global Liver Institute, who says 1.5 billion people live with liver disease and many are undiagnosed, undertreated, or overstigmatized.
This episode from SXSW 2023 features a panel discussion on innovative data approaches for clinical trial recruitment, with experts from Janssen, Clinical Inc., and Tiger Lily Foundation.
Aaron Strout opens The Real Chemistry Podcast with Jim Weiss and Mark Martin, a managing director at Houlihan Lokey, and frames the conversation around healthcare commercialization, data, and technology.
The Real Chemistry Podcast episode centers on Colette Douaihy, Global CCO at Dentsu Health and Cannes Health jury president, as she explains how Cannes Lions judged pharma work in 2024.
Aaron Strout hosts Real Chemistry’s SXSW 2024 live conversation with Dr.
Dr.
Jason Gardner comes in with a clear job ahead.
Aaron Strout opens by introducing Jim Weiss and Sally Sussman and setting up the conversation around her new book, Breaking Through.
Aaron Strout is back from a short summer break with a special edition of the Real Chemistry Podcast, joined by Jim Weiss and Mike Huckman for a conversation with Sue Desmond-Hellmann.
Aaron Strout sits down with Ajit Singh to talk about how AI and new ideas might help healthcare become what it should be.
Aaron Strout frames the session at SXSW.
Aaron Strout kicks off a special edition hosted by Jim Weiss, who sits down with Dr.
Recorded live just before ASCO, The Real Chemistry Podcast brings together a town hall conversation on cancer care.
Aaron Strout welcomes Jane Saracen-Khan back for a broad conversation about healthcare, technology, and health citizenship.
The Real Chemistry team closes out its Cannes Lions coverage with a Cansplaining finale focused on what Cannes says about creativity in healthcare.
Aaron Strout welcomes Jennifer Goldsack, CEO and co-founder of the Digital Medicine Society, to talk about digital medicine and how AI and ideas could help reshape healthcare.
At Cannes Lions, Real Chemistry brings a Cansplaining Healthcare conversation to Genentech CMO Dr.
Brandon Pletsch sits down with Peter Lee to talk about generative AI and healthcare problem solving.
Aaron Strout hosts Lee Shapiro, co-founder and managing partner of Seven Wire Ventures, for a live South by Southwest 2023 conversation in Austin, Texas.
Aaron Strout interviews Bryant Powell and Rosanna Rickerfert from Bristol-Myers Squibb at South by Southwest, discussing their personal journeys into healthcare, patient-centric approaches, and leadership insights in biopharmaceuticals.
Aaron Strout interviews Alison Wu from GSK at South by Southwest, exploring her role in healthcare communications and innovation.
Aaron Strout introduces a special Real Chemistry Podcast episode announcing Real Chemistry’s acquisition of Avant Healthcare and the plan for Suzanne Jacobs and Trina Stonner to co-lead the medical group.
Aaron Strout, Chief Marketing Officer of Real Chemistry, talks with Javeria Shahab, President of Medical Education at 21 Grams, part of Real Chemistry, about her path from a bio major at Siena College and an MPH to healthcare communications.
The Real Chemistry Podcast session 'Generative AI, Oh God, What Now?' was recorded live at South by Southwest in Austin, Texas, with Aaron Strout, Romain Bogarts, and AbbVie leader Samir Grover.
Aaron Strout, the chief marketing officer of Real Chemistry, interviews Maureen Haverty, the VP of Investment at Seraphim Space/Generation Space, about why space is becoming more investable for healthcare and life sciences.
The Real Chemistry Podcast episode with Dr.