The Profit Pillars Show by Evolved Finance
150 episodes listed below
Plainspoken finance for modern online businesses.
The gist
The Profit Pillars Show translates small-business finance into plain decisions about taxes, bookkeeping, reporting, offers, and growth. Parker Stevenson keeps the focus on online and modern small businesses that need clarity before numbers become stressful.
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About The Profit Pillars Show by Evolved Finance
The Profit Pillars Show approaches business finance from the working reality of online and modern small businesses. It is built around the moments when owners realize their accounting setup is not giving them enough clarity. A surprise tax bill becomes a lesson in preparation. A messy P&L becomes a warning that more categories do not always produce better insight. Parker Stevenson brings the perspective of an accounting firm CEO and the author of Profit Pillars, using that vantage point to translate finance into decisions owners can act on. The show is especially concerned with the gap between compliance and planning. Filing a return is not the same as knowing what tax bill may be coming, and talking to an accountant only after the year closes can leave important savings unavailable. Episodes return often to the value of proactive bookkeeping, tax planning, and a stronger accounting team. They also push against unnecessary complexity. Cash-basis accounting is explained as a practical fit for many smaller online businesses, while accrual accounting is framed as something that may be useful later but can be overkill before the business truly needs it. Reporting gets similar treatment. The show favors a few useful metrics over bloated dashboards and overbuilt systems. Its business advice is not limited to accounting mechanics. Stevenson connects the numbers to pricing, offers, marketing, lead generation, team dynamics, revenue strategy, and expense ratios. A discussion of high-ticket versus low-ticket offers becomes a question about audience size, conversion volume, and delivery model. A recession-focused episode looks at why businesses under $500K in revenue may feel pressure differently than upper-six-figure and seven-figure businesses. There is also attention to the accounting industry itself, including the accountant shortage and what that means for finding capable support. The tone is clear, occasionally technical, and grounded in owner psychology. It speaks to founders who have avoided finance because they do not see themselves as numbers people. The show's steady message is that business owners do not need to become accountants, but they do need enough financial literacy to manage growth with fewer surprises.
Made for: The show is for online business owners, coaches, and modern small-business founders who need better control over taxes, reporting, profitability, and growth decisions.
What sets it apart: It connects accounting mechanics to real operating choices, from offer structure to expense ratios, without pushing complexity as a status symbol. The guidance is practical, owner-focused, and grounded in recurring client patterns from Evolved Finance.
In their own words
The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker's years of experience helping business owners grow stronger, more profitable businesses.
Talks about
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Episodes
- 1
Money Stories: Melissa Dlugolecki - Founder of Founder of MD Coaching & Consulting
·50m - 2
TBL Episode 207: Jacques Hopkins - Founder of Piano In 21 Days and The Online Course Guy
·40m - 3
How to Avoid a Surprise Tax Bill
·20m - 4
How Much Should You Really Spend On Your Team?
·29m - 5
TBL Episode 215: Tosha Schore - Founder of Parenting Boys Peacefully
·42m - 6
Why Scaling Past $500K Matters During A Recession.
·24m - 7
Stop Overcomplicating Your Financial Reporting and Know These Metrics Instead
·23m - 8
Why Most Online Businesses Don't Need Accrual Accounting
·27m - 9
The Secret Profit Killer in Small Businesses
·18m - 10
How the Accounting Industry Is Changing And What Small Business Owners Need To Know.
·25m - 11
5 Financial Metrics Every Online Business Owner Needs To Track
·31m - 12
Hiring Contractors? Watch Out for These Red Flags.
·18m - 13
Why Your Bookkeeper Is More Important Than Your Accountant.
·29m - 14
Are High Ticket Offers Better Than Low Ticket Offers?
·26m - 15
6 Financial Keys to Running a Successful Influencer Business
·23m - 16
How to Manage Cashflow In Between Launches.
·20m - 17
Was 2025 the Worst Year Ever for Online Businesses?
·37m - 18
How to Get Better at Managing the Financial Side of Your Business.
·25m - 19
Should You Launch a Coaching or Consulting Business?
·21m - 20
What's the Most Scalable Online Business Model?
·28m - 21
When Should You Launch a Membership Site or a Course?
·22m - 22
How to Know When it's Time to Hire Your First Employee
·22m - 23
Should Your Business Accountant Be a CPA?
·13m - 24
How to Avoid a Surprise Tax Bill as a Small Business Owner
·18m - 25
How to Deal with Quarterly Tax Estimates as a Small Business Owner
·18m - 26
The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper
·20m - 27
Can Business Owners Trust Virtual Accounting Teams?
·15m - 28
What Should a Bookkeeper Be Doing for Your Online Business?
·29m - 29
What Is a Healthy Profit Margin for Online Service-Based Businesses?
·22m - 30
What Is a Healthy Profit Margin for Digital Creators and Online Businesses?
·20m - 31
What to Look for When Hiring a Bookkeeper
·23m - 32
What to Look for When Hiring a Tax Accountant
·23m - 33
We're Back!!!
·13m - 34
TBL Episode 228: Big changes for 2024!
·10m - 35
Money Stories: Annie Frisbie - Creator of the Lactation Private Practice Essential Toolkit
·51m - 36
Money Stories: Kimberly Wilson - Founder of Tranquility du Jour
·36m - 37
TBL Episode 208: Paddy Johnson - Founder of VVrkshop
·1h 3m - 38
Money Stories: Mike Meiers - Founder of Songwriting for Guitar
·52m - 39
Money Stories: Richelle Fredson - Founder of The Book Proposal Blueprint
·44m - 40
Money Stories: Becca Brown - Founder of Uppercase Industries
·45m - 41
Money Stories: Jordan Duvall - Founder of Ignite Your Soul Brand
·45m - 42
Money Stories: Brooke Van Sickle - Founder of Journey to Kidlit and BiblioKid Publishing
·52m - 43
Money Stories: Jamie DuBose - Founder of ZenplicityNow.com
·44m - 44
Money Stories: Lauren Litt - Founder of Lil Shameless Plug
·36m - 45
Money Stories: Jess Tyson - Founder of Don't Panic Management
·53m - 46
Money Stories: Elizabeth Burrows - Founder of Burrow Consulting Inc.
·48m - 47
TBL Episode 213: Katie Glassman - Founder of Fiddle School
·45m - 48
TBL Episode 212: Belinda Weaver - Founder of Copywrite Matters
·45m - 49
TBL Episode 211: Amanda Rango - Founder of ARD Fashion Consulting
·52m - 50
TBL Episode 210: Molly Mahoney - Founder of The Prepared Performer
·57m - 51
TBL Episode 209: Lisa Nunamaker - Founder of Paper Garden Workshop
·45m - 52
TBL Episode 206: Ryann & Nate Kipping - Founder & Managing Partner The Prenatal Nutritionist
·50m - 53
TBL Episode 205: Parker Stevenson - Partner and Chief Business Officer of Evolved
·52m - 54
TBL Episode 204: Corey Whitaker - Founder of Evolved Finance
·44m - 55
TBL Episode 203: Rebecca Ives - Founder of The Pursuit of Fabulous
·57m - 56
TBL Episode 202: Tara Walsh - Founder of The Lashpreneur
·41m - 57
TBL Episode 201: Anna Runyan - Founder of Classy Career Girl International
·39m - 58
TBL Episode 200: Alyson Stanfield - Founder of Art Biz Success
·46m - 59
TBL Episode 199: Emily Eliza Moyer - Founder of Emily Eliza Moyer Inc.
·44m - 60
TBL Episode 198: Shari Balouchi - Founder of Shari Balouchi LLC
·42m - 61
TBL Episode 197: Alison Leipzig and Michelle Garside - Co-Founders of Soul Camp
·55m - 62
TBL Episode 196: Whitney McNeill - Founder of Messenger of Spirit, LLC
·34m - 63
TBL Episode 195: JoAnn Crohn - Founder of No Guilt Mom
·42m - 64
TBL Episode 194: Rachel Perry - Founder of Rachel Perry Consulting, LLC
·39m - 65
TBL Episode 193: Becky & Jeremy Launder - Founders of Modern Direct Seller and DirectFlo
·42m - 66
TBL Episode 192: Marnie Ginsberg - Founder of Reading Simplified
·39m - 67
TBL Episode 191: Kris Bradley - Founder of Produce Like a Boss
·47m - 68
TBL Episode 190: Michelle Brooks - Founder of My Designs in the Chaos
·35m - 69
TBL Episode 189: Erin Athene - Co-Founder of Mint C.R.O.™
·52m - 70
TBL Episode 188: Tiffany McLain - Founder of The Lean In. MAKE BANK. Academy
·38m - 71
TBL Episode 187: Rachel Miller - Founder of Moolah Marketing
·43m - 72
TBL Episode 186: Mary Adkins - Author & Founder of The Book Incubator
·41m - 73
TBL Episode 185: Abigail Hueber - Founder of Above Health Nutrition
·54m - 74
TBL Episode 184: Rachel Luna - Founder of Rachel Luna & Company LLC
·51m - 75
TBL Episode 183: Bree Noble - Founder of Profitable Musician LLC
·39m - 76
TBL Episode 182: Shinah Chang - Founder of Crooked Calligraphy LLC
·46m - 77
TBL Episode 181: Jena Castro-Casbon - Founder of The Independent Clinician LLC
·41m - 78
TBL Episode 180: Laura Schoenfeld - Creator of The Nutrition Business Accelerator
·48m - 79
TBL Episode 179: Justin Sardi - Founder of TubeSift
·37m - 80
TBL Episode 178: Latasha James - Founder of James + Park
·38m - 81
TBL Episode 177: Cynthia Samanian - Founder of Hidden Rhythm
·47m - 82
TBL Episode 176: Khalil and Kyara Uqdah - Founders of Charm City Buyers
·41m - 83
TBL Episode 175: Amira Rahim - Founder of Better Than Art School™
·35m - 84
TBL Episode 174: DaJuan Johnson - Founder of Think Bigger Coaching
·38m - 85
TBL Episode 173: Dallas Travers - Founder of The Hive
·42m - 86
Money Stories: Alli Ball - Founder of Allison Ball Consulting
·43m - 87
TBL Episode 171: Elaine Lou Cartas - Founder of the Color Your Dreams Movement™
·49m - 88
TBL Episode 170: Abagail Pumphrey and Emylee Williams - Founders of Boss Project
·46m - 89
TBL Episode 169: Adam Force - Founder of Change Creator
·35m - 90
TBL Episode 168: Abbey Ashley - Founder of The Virtual Savvy
·37m - 91
TBL Episode 167: Marki Lemons-Ryhal - Founder of ReMarkiTable, LLC
·35m - 92
Money Stories: Anna Powers - Founder of The Congruent Life, LLC
·49m - 93
Money Stories: Lauren Messiah - Founder of Lauren Messiah Inc.
·46m - 94
Money Stories: Tara McMullin - Founder of What Works and YellowHouse.Media
·43m - 95
TBL Episode 162 - REPLAY: The pros and cons of hiring employees or contractors
·23m - 96
TBL Episode 161 - REPLAY: What online entrepreneurs get wrong about pricing
·25m - 97
TBL Episode 160 - REPLAY: Should you ever discount your offer?
·25m - 98
TBL Episode 159 - REPLAY: When is it time to give yourself a raise?
·21m - 99
How to Build a Financial Forecast for a Coaching Business
Parker Stevenson explains how to build a financial forecast for a coaching or online business, emphasizing its importance over just looking at past data.
·28m - 100
TBL Episode 163: Why you can't grow your online business without data
Parker Stevenson says The Bottom Line by Evolve Finance is about online entrepreneurs using data, not gut feeling, to judge launches, profit, and prioritization.
·23m·1 clip - 101
How to Avoid a Surprise Tax Bill
Hidden gemParker Stevenson explains how business owners can avoid unexpected tax bills through proper tax planning and preparation.
Apr 1, 2026·20m·1 clip - 102
Why Scaling Past $500K Matters During A Recession.
Hidden gemParker Stevenson, CEO of All Finance and author of Profit Pillars, argues that reaching $500,000 in annual revenue can give online businesses more stability during a recession.
Mar 25, 2026·24m·1 clip - 103
Stop Overcomplicating Your Financial Reporting and Know These Metrics Instead
On The Profit Pillars Show, Parker Stevenson explains why small online businesses should simplify financial reporting instead of adding unnecessary accounts, accrual complexity, or CFO-led bookkeeping.
Mar 18, 2026·23m·1 clip - 104
Why Most Online Businesses Don't Need Accrual Accounting
Parker Stevenson argues that small online businesses under $10 million in revenue should avoid accrual accounting to reduce financial complexity.
Mar 11, 2026·27m - 105
The Secret Profit Killer in Small Businesses
Parker Stevenson discusses a hidden profit killer in small businesses, focusing on expense ratios and decision-making dynamics beyond simple cost-cutting.
Mar 4, 2026·18m - 106
How the Accounting Industry Is Changing And What Small Business Owners Need To Know.
Parker Stevenson discusses five major changes in the accounting industry that small business owners need to know, including an accountant shortage and its impact on service quality.
Feb 25, 2026·25m - 107
5 Financial Metrics Every Online Business Owner Needs To Track
Feb 18, 2026·31m - 108
Hiring Contractors? Watch Out for These Red Flags.
Feb 11, 2026·18m - 109
Why Your Bookkeeper Is More Important Than Your Accountant.
Feb 4, 2026·29m - 110
Are High Ticket Offers Better Than Low Ticket Offers?
Parker Stevenson, CEO of Evolve Finance and author of Profit Pillars, compares high-ticket and low-ticket offers through sales effort, audience size, lead generation, and customer support.
Jan 28, 2026·26m·2 clips - 111
6 Financial Keys to Running a Successful Influencer Business
Jan 21, 2026·23m - 112
How to Manage Cashflow In Between Launches.
Jan 14, 2026·20m - 113
Was 2025 the Worst Year Ever for Online Businesses?
Jan 7, 2026·37m - 114
How to Get Better at Managing the Financial Side of Your Business.
Parker Stevenson shares six tactical tips for improving financial management in your business, emphasizing that anyone can become financially literate.
Dec 31, 2025·25m - 115
Should You Launch a Coaching or Consulting Business?
Dec 24, 2025·21m - 116
What's the Most Scalable Online Business Model?
Dec 17, 2025·28m - 117
When Should You Launch a Membership Site or a Course?
Dec 10, 2025·22m - 118
How Much Should You Really Spend On Your Team?
Dec 3, 2025·29m - 119
How to Know When it's Time to Hire Your First Employee
Parker Stevenson discusses five questions small business owners should ask themselves to determine if they are ready to hire their first employee.
Nov 26, 2025·22m - 120
Should Your Business Accountant Be a CPA?
Nov 19, 2025·13m - 121
How to Avoid a Surprise Tax Bill as a Small Business Owner
Nov 12, 2025·18m - 122
How to Deal with Quarterly Tax Estimates as a Small Business Owner
Nov 5, 2025·18m - 123
The Most Common Mistakes Small Businesses Make When Working With a Bookkeeper
Oct 29, 2025·20m - 124
Can Business Owners Trust Virtual Accounting Teams?
Oct 22, 2025·15m - 125
What Should a Bookkeeper Be Doing for Your Online Business?
Oct 15, 2025·29m - 126
What Is a Healthy Profit Margin for Online Service-Based Businesses?
Oct 8, 2025·22m - 127
What Is a Healthy Profit Margin for Digital Creators and Online Businesses?
Oct 1, 2025·20m - 128
How to Build a Financial Forecast for a Coaching Business
Parker Stevenson explains how to build a financial forecast for a coaching or online business, emphasizing its importance over just looking at past data.
Sep 24, 2025·28m - 129
What to Look for When Hiring a Bookkeeper
Sep 17, 2025·23m - 130
What to Look for When Hiring a Tax Accountant
Sep 10, 2025·23m - 131
We're Back!!!
Sep 8, 2025·13m - 132
TBL Episode 228: Big changes for 2024!
Dec 12, 2023·10m - 133
Money Stories: Annie Frisbie - Creator of the Lactation Private Practice Essential Toolkit
Nov 28, 2023·51m - 134
Money Stories: Kimberly Wilson - Founder of Tranquility du Jour
Nov 14, 2023·36m - 135
Money Stories: Melissa Dlugolecki - Founder of Founder of MD Coaching & Consulting
Oct 31, 2023·50m - 136
Money Stories: Mike Meiers - Founder of Songwriting for Guitar
Oct 3, 2023·52m - 137
Money Stories: Richelle Fredson - Founder of The Book Proposal Blueprint
Sep 19, 2023·44m - 138
Money Stories: Becca Brown - Founder of Uppercase Industries
Sep 5, 2023·45m - 139
Money Stories: Jordan Duvall - Founder of Ignite Your Soul Brand
Aug 22, 2023·45m - 140
Money Stories: Brooke Van Sickle - Founder of Journey to Kidlit and BiblioKid Publishing
Aug 8, 2023·52m - 141
Money Stories: Jamie DuBose - Founder of ZenplicityNow.com
Jul 25, 2023·44m - 142
Money Stories: Lauren Litt - Founder of Lil Shameless Plug
Jul 11, 2023·36m - 143
Money Stories: Jess Tyson - Founder of Don't Panic Management
Jun 20, 2023·53m - 144
TBL Episode 215: Tosha Schore - Founder of Parenting Boys Peacefully
Jun 6, 2023·42m - 145
Money Stories: Elizabeth Burrows - Founder of Burrow Consulting Inc.
May 23, 2023·48m - 146
TBL Episode 213: Katie Glassman - Founder of Fiddle School
May 9, 2023·45m - 147
TBL Episode 212: Belinda Weaver - Founder of Copywrite Matters
Apr 25, 2023·45m - 148
TBL Episode 211: Amanda Rango - Founder of ARD Fashion Consulting
Apr 11, 2023·52m - 149
TBL Episode 210: Molly Mahoney - Founder of The Prepared Performer
Mar 28, 2023·57m - 150
TBL Episode 209: Lisa Nunamaker - Founder of Paper Garden Workshop
Mar 14, 2023·45m