The Podcast For Online Fitness Coaches

Benji Tucker, Ethan Gonzales

19 episodes listed below

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In their own words

Welcome to The Podcast For Online Fitness Coaches, the ultimate resource for coaches looking to scale their online businesses. Hosted by Benji Tucker and Ethan Gonzales, who have scaled their fitness businesses to a combined $160k per month, this podcast offers practical insights, proven strategies, and actionable tips to help you grow your fitness coaching business. We focus on what actually works, from effective marketing and client acquisition to building systems that drive revenue. Tune in for no-fluff advice that will help you scale smarter, not harder, and build a thriving online coaching business. Message us here on Instagram to...

Why you'd press play

The frozen food aisle might be talking louder than your fitness ad, Benji Tucker suggests.

Press play if you want

  • to stop blaming interest targeting when your ad itself may be sending the wrong signals
  • to shape an offer around what your prospective client already wants
Read the full recommendation in PlayNext →

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Best episodes of The Podcast For Online Fitness Coaches

Short reviews from the PlayNext desk, based on the episodes we processed.

The Anatomy of a High Converting Fitness Ad

A blunt reset on what actually drives fitness ad performance.

Benji Tucker makes a plain case: for online fitness coaches, ad results depend more on the creative, the offer, and the signals sent to both the algorithm and the viewer than on interest targeting alone.

How To Run Paid Ads for Online Fitness and Health Pros

Practical paid-ad guidance for coaches seeking steadier leads.

This episode gives online fitness coaches a practical path to paid ads that can bring in steadier leads. Benji Tucker walks through the basics with useful detail, from filming on a phone and adding captions to using B-roll and matching the setting and clothing to the client…

The 5 Types of Follower Ads Fit Coaches Need To Know

Follower ads are framed as a business lever, with delivery carrying much of the weight.

Follower ads are treated as part of the business machine, not a side note: the offer may matter, but promotion is what keeps attention flowing in. Benji Tucker then walks through follower-ad formats, starting with the familiar talking-head style and then moving into B-roll.

Why Online Fitness & Health Pros NEED To Run Paid Ads

A plainspoken case for paid ads as the most reliable way to keep coaching leads coming in.

Benji Tucker argues plainly that paid ads are the strongest promotion move in the 4P system. Once a premium offer is in place, he says the business still needs a steady, predictable flow of leads, and he sets paid ads against cold DMs, posting three times a day, organic traffic,…

Why Authenticity is Everything Going into 2026

A blunt case for choosing conviction over generic polish before the feed stops noticing.

Benji Tucker presents authenticity as a practical advantage for online fitness coaches. He argues that the last two or three years of hyper-edited, fast-cut content have flattened the old signals of polish, since the same lights, cuts, B-roll, and screen flashes now show up…

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Episodes

  1. 1

    The Anatomy of a High Converting Fitness Ad

    Hidden gem

    Benji Tucker says the anatomy of a high converting ad comes down to three variables: the hook, the offer, and messaging.

    ·21m·1 clip
  2. 2

    Why Online Fitness & Health Pros NEED To Run Paid Ads

    Benji Tucker argues that online fitness coaches must abandon unreliable strategies like cold DMs and chasing viral organic posts.

    ·13m·1 clip
  3. 3

    The 5 Types of Follower Ads Fit Coaches Need To Know

    Host Benji Tucker teaches online fitness coaches the five specific types of Instagram follower ads they need to run, arguing that ads provide a reliable 'recipe' for growth unlike organic content.

    ·14m·1 clip
  4. 4

    How To Run Paid Ads for Online Fitness and Health Pros

    Hidden gem

    Benji Tucker says he and Ethan Gonzalez scaled their fitness businesses from zero to 80K in four months, and he frames this episode around how to use paid ads to sign 10-plus fitness or health clients every month.

    ·21m·1 clip
  5. 5

    Why Authenticity is Everything Going into 2026

    Host Benji Tucker argues that authenticity is becoming the most critical factor for success in online fitness coaching as we approach 2026.

    ·14m·1 clip
  6. 6

    Why Sales Calls Are the Only Method That Works

    Benji Tucker and Ethan Gonzales argue that online fitness coaches should use sales calls instead of relying on direct messages, because calls create more trust and preserve conversational momentum.

    Jul 18, 2025·22m·1 clip
  7. 7

    Trainers Who Do This One Thing Stay Broke

    Benji recounts a mentor's blunt challenge about opportunity, action, and becoming a millionaire.

    Jul 15, 2025·28m·2 clips
  8. 8

    Stop Posting So Much Content on Instagram

    Benji Tucker and Ethan Gonzalez challenge advice to post three, five, or eight times daily, using Ethan's example of 250,000 views and zero dollars earned.

    Jul 10, 2025·27m·1 clip
  9. 9

    No Mentor, No Future: Why Most Online Fitness Coaches Fail

    May 24, 2025·23m
  10. 10

    Step-By-Step Through Our 7-Figure Sales Script (40 Min Masterclass)

    May 21, 2025·39m
  11. 11

    How To Get a 5x ROAS With Ads and Hit 30k+/Month

    May 20, 2025·37m
  12. 12

    How To Attract Rich Clients Who Pay You a Sh*t Ton of Money

    May 17, 2025·21m
  13. 13

    The Exact Funnel We Used to Hit $160K/Month (Step-by-Step Breakdown)

    May 16, 2025·39m
  14. 14

    How to Increase Show Rates To 90% & Double Your Profits: Part 2 of 2

    May 12, 2025·38m
  15. 15

    How to Increase Show Rates To 90% & Double Your Profits: Part 1 of 2

    May 7, 2025·41m
  16. 16

    Client Retention 101: Upsell 50% of Clients to $8K Offers

    May 4, 2025·31m
  17. 17

    How To Attract $10,000 Fitness Clients

    Apr 22, 2025·38m
  18. 18

    How to Generate More Leads Than You Can Handle

    Apr 14, 2025·22m
  19. 19

    Our 4 Biggest Takeaways from Scaling to a Combined $160K per Month

    Apr 3, 2025·44m