The Podcast For Online Fitness Coaches · Benji Tucker, Ethan Gonzales

How To Run Paid Ads for Online Fitness and Health Pros

·21 min·1 clip

Call out your client avatar in the first three seconds, or the ad loses attention.

1. The Podcast For Online Fitness Coaches episode is about how Benji Tucker says to run paid ads for online fitness and health pros. 2. Benji Tucker hosts with business partner Ethan Gonzalez, and both are presented as coaches who scaled fitness businesses from zero to 80K in four months. 3. The episode asks how to use follower ads to sign 10-plus fitness or health clients every month. 4. Benji says follower ads are the first style they use with a new client and that they still run them in their own fitness businesses. 5. He says the core advantage is that the ask is only a follow, which lowers the barrier to entry compared with buying a program. 6. He says follower ads can be scripted, filmed, edited, and launched in about an hour with the right skill set. 7. He says the goal is to shrink the average conversion window from about 27 days into a couple of days. 8. He gives a sample avatar of a corporate executive woman in menopause who wants to lose 25 or 30 pounds. 9. He says the first three seconds must call out the avatar and her struggle, or people will click off. 10. He says the CTA should ask for a follow and tell viewers to scroll the content for specific help like hormone optimization and losing 20-plus pounds in under six months. 11. He says the filming setup can be a phone, selfie-style footage, captions from CapCut or SubMagic, and B-roll that resembles the target client. 12. He says the environment matters, using the contrast between wealthy prospects and filming in a Walmart frozen food section. 13. He says Instagram desktop should be used to launch follower ads instead of mobile because mobile can add a 15 or 30 percent fee. 14. He says to turn Advantage Plus off and keep targeting straightforward with broad settings, a couple of interests, and age filters like women 40 to 60. 15. He says the copy in the ad matters most, even more than the targeting settings. 16. He says the lead flow is simple: follower ad, profile visit, follow, DMs, engagement, and then the sale. 17. He says DMs should go out within 60 seconds when possible, or within five to 10 minutes, because the traffic is warm. 18. He says the tone is direct, practical, and fast-moving, with repeated shorthand like "very simple" and "that's it." 19. Fitness coaches who want a simple ad funnel should listen. 20. People wanting advanced media-buying theory can probably skip it.

As heard by us

Practical paid-ad guidance for coaches seeking steadier leads.

This episode gives online fitness coaches a practical path to paid ads that can bring in steadier leads. Benji Tucker walks through the basics with useful detail, from filming on a phone and adding captions to using B-roll and matching the setting and clothing to the client…

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Why you'd press play

You want ads that look simple, speak to the right client, and help bring in fitness or health leads.

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