Kvadrant Consulting
49 episodes listed below
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Where will growth come from? It's an old question that increasingly needs new answers. Buyer behaviour is changing, buyers self-educate more than ever, and many traditional sales and marketing tactics are under pressure. This podcast is for sales, growth, and marketing professionals looking for smarter, more practical ways to grow. Hosted by sales & marketing nerds from Kvadrant Consulting - a growth-focused management consultancy from Copenhagen and part of the Elixirr Group, we explore the full sales and marketing spectrum together with commercial leaders and internal experts. We talk about what actually works, what doesn't, and where growth really comes from...
Based on 6 episodes we listened to · September 2026
Detailed commercial conversations connect growth strategy to the organizational work required to sell, launch and position B2B products.
The Growth Agenda turns B2B growth into a series of operating questions: how teams build go-to-market plans, hire salespeople, introduce products, strengthen brands and make sales methods stick.
Column five in an RFP is no place for your best sales pitch.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded case for treating transformation as a continuing discipline, not an occasional project.
Martin and Oliver use commercial transformation to ask how companies change their growth path. The strongest point is the contrast between big, initiative-led change and the quieter work of small improvements that add up over time.
Account planning works when growth priorities, ownership, and resources are lined up.
Mikkel and Martin treat account planning as more than a neat management phrase. They show how it often looks important on paper and still gets handled badly, with too much energy spent on the wrong accounts.
A clear look at how a professional services firm uses marketing when the firm itself is the product.
Brian and Mikkel treat a familiar professional services question with enough clarity to make it feel specific: what does marketing look like when the firm is the product?
Hardware-to-software is less about the pitch than the go-to-market design.
The episode treats the SaaS shift as a real commercial problem for hardware companies moving toward software, where the draw is higher margins and recurring subscription revenue.
A website has to earn its place in the buying journey, not just look polished.
Websites are framed as working tools rather than prestige projects, and Charlotte and Brian keep that distinction front and center. They make a solid case that a site matters most when the buying process is complex, because buyers need more than a few bullets and a neat fact…
A practical look at healthcare software, procurement, and complex buying decisions.
The episode treats commercial discipline as a practical habit, not a slogan. Claus Ipsen and the hosts trace how a healthcare software team works back from the frontline to the buyer, with procurement framed as risk management and an RFP answered too late landing as a real…
A practical look at GenAI for commercial operations, strongest when it turns to scale and workflow.
This episode treats GenAI as a workflow problem, not a slogan. It works best when it shifts from broad hype-cycle talk to the day-to-day reality of commercial operations inside large, multinational companies.
A practical take on turning organic-growth ideas into commercial execution.
The discussion keeps coming back to a simple problem: how organic growth actually happens in commercial work, not just in theory. It treats the book as a response to that question, then moves through the data work, the survey findings, and the way those ideas are meant to shape…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Bart and his guest work through how commercial teams should think about go-to-market strategy and hiring.
The episode starts by revisiting the universe of accounts and asking how account planning and account management actually work in practice.
Alexander Broe joins Jeppe for a conversation that moves from endurance sport routines into the mechanics of commercial growth.
The conversation starts by asking what GenAI has actually delivered after years of hype.
Hosts Charlotte and Brian discuss the critical role of websites in B2B sales, highlighting common pitfalls like feature overload and lack of clear objectives.
Klaus Ibsen, Commercial Director at Teton AI, discusses how the company develops AI-powered healthcare tools by shadowing nurses to create user-centric solutions.
Brand is a promise here.
Hosts Brian and Mikkel from Kvadrant Consulting discuss the unique challenges and strategies of marketing in professional services, emphasizing content as a 'free trial,' the importance of consistency over intensity, and the interplay between personal and company branding.
Camilla joins The Growth Agenda for a conversation about finance, payments, and the real work of commercial relationship-building.
Martin and Oliver open with the basic problem of commercial transformation.
The conversation opens with a straightforward question: who is Toge Lund?
Mikkel and Brian dig into the SaaS shift.
The hosts gather around their new book, The New Growth Agenda.
Lisa sits down with Natasha Lindsay for a practical conversation about sales enablement.
Daniel Mann joins Oliver and Jeppe to talk through a career that moved from frontline sales to sales management and then into a global role at Velux, focused on sales operating model and deployment.