The Franklin Factor

The Franklin Factor is produced by the Franklin Team, a residential real estate group whose agents work across Houston. It is a podcast made by a real estate team about running a real estate team, and it never pretends otherwise. The host is joined by a rotating set of colleagues: Keri Bond, the team's president; co-host Sarah Franklin-Savard; Danielle; and producing agents such as Tyler Knowles. What they record is closer to a staff conversation than a lecture. The recurring concern is discipline. In 'The Power of Time Blocking, Lead Generation, and Tracking for Real Estate Success', the host and Keri Bond argue that the job comes down to owning a calendar, blocking time to prospect, and tracking the results, and they end by daring listeners to try it for five days. One story from that episode sticks. An agent recalls shadowing a veteran who crouched to check whether a floor was real hardwood, then heading to Home Depot to study flooring options so as never to feel behind in a listing appointment again. That instinct, to go learn the thing instead of faking it, runs through the show. Tyler Knowles brings the seller-side version of the same idea. A top producer who has been with the team since 2017, he explains how he handles a listing that has sat for months: show the data, accept that it is the owner's home, then return to the three things the agent controls, which are price, presentation, and marketing. If none of those change, he asks, why would the buyer's answer change? Two episodes step back to the team itself. 'Building the Franklin Team: Core Values and Culture' is about recruiting on fit rather than splits, leads, or production numbers, and about the duty to tell a client when a sale is the wrong move even when the agent loses the commission. 'Tech-Stacked & Value-Packed: The Franklin Team's Secret to Scaling' has the team's president describing what it took to lead an operation of more than fifty agents plus administrative staff: prioritizing amid phone calls, emails, and Slack messages, setting expectations early, and keeping accountability high. 'How to Become a Market Expert' is the most market-specific entry. Danielle and the host talk through how to define a market, whether hyper-local or spread across several areas, and what they watched in the last cycle: a post-election slowdown that took longer than usual to lift, and consumer sentiment about the economy as something close to a telltale sign. There is no pretense of neutrality. The team talks about its own systems and openly invites agents who share its values to get in touch. But the specifics come from real listing appointments and real recruiting conversations, and that is what the show delivers: a look at how one large Houston team actually organizes its days.