Retail strategy from inside the operating room.
The FMCG Guys is a brisk interview show about the business machinery behind modern consumer goods and retail. Recent episodes move from Decathlon’s international brand structure to luxury omnichannel strategy, retail media measurement, agentic commerce, and the realities of leading digital change.
PRESS PLAY
The FMCG Guys is an interview-led show about the commercial reality of consumer goods and retail. It moves quickly, but it is not shallow. The core appeal is hearing people explain what fashionable terms mean once they hit a store, a marketplace, a brand plan, or a customer journey. Recent episodes show that range clearly. A Decathlon conversation follows international retail expansion, Mexico, Japan, wholesale, marketplaces, and the problem of explaining many sport-specific brand names in newer markets. A live Shoptalk Luxe interview with Amit Keswani looks at luxury retail through omnichannel structure, AI responsibilities, customer experience frameworks, and a portfolio that stretches across footwear, beauty, homeware, and international brands. At CES, Monique Perlmutter connects Marriott’s travel-media work with loyalty, brand history, CPG case studies, and the odd routines people build around travel. Retail media gets a sharper panel treatment with Adam Smith and Kiri Masters, where the subject is treated as a maturing part of retail rather than a passing fashion. The agentic commerce live session with Beyza Kapu and Salim Bachatene catches an industry trying to define a term before it becomes another empty slogan. Other episodes get more tactile, such as Sandie Dilger describing Proper Snacks, hot sauce development, customer presentations, and creativity inside a brand team. Richard Jones brings the perspective of digital commerce as part of the wider commercial fabric, not just another sales channel. The show’s rhythm is usually simple: short questions, long working answers, then a plain-language recap or follow-up. That structure keeps the listener close to the decision-making. The tone is casual and business-literate. It can handle jargon, but it usually pushes guests toward examples. The show also has a live-events sensibility, with recordings from Barcelona, London, CES, Abu Dhabi, and LinkedIn sessions giving episodes a current, industry-room feel. It is strongest for listeners who care about how retail strategy actually gets implemented. It is not a consumer shopping show. It is for people who think about assortment, media, channels, data, commerce technology, and brand execution as connected problems. The recurring disclaimer-heavy endings reinforce that these are professional conversations, not investment or business advice.
Made for: For brand, retail, e-commerce, media, and consumer goods professionals who want practical context rather than abstract trend talk. It also suits founders, analysts, and marketers tracking how AI, omnichannel, and retail media affect real commercial teams.
What sets it apart: The show pairs industry access with a conversational style that keeps guests explaining the actual work behind their titles. Its edge comes from combining event-floor immediacy, European retail perspective, and concrete examples from global brands and retailers.
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
Based on 6 episodes we listened to · September 2026
Executive conversations make consumer-goods strategy legible through the decisions behind brands, retail systems and commercial operations.
The FMCG Guys turns executive interviews into close readings of how consumer businesses make decisions. Daniel Torres asks practical questions about brand building, retail operations, digital commerce and leadership, then gives guests room to explain the reasoning behind their…
Decathlon's brand-name tangle makes your next portfolio meeting look almost relaxing.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded look at how Decathlon Mexico is simplifying its brands to make growth and customer understanding easier.
Decathlon Mexico's commercial, supply, and wholesale work comes through as a grounded look at how the retailer is trying to make growth easier to read from the store floor to the office.
A practical look at how luxury retailers can connect customer journeys, technology and organizational structure.
Luxury retail's omnichannel problem comes across here as a question of organization: how should customer experience and e-commerce work together across brands, price points and customer journeys?
A relaxed CES conversation about Marriott's history, Bonvoy loyalty and the familiar routines of frequent travel.
Monique Perlmutter's CES conversation links her work at Marriott International to the Riot Media Network, powered by Marriott and Marriott Bonvoy.
A grounded look at how creativity can make a snack brand easier to sell and easier to remember.
Proper Snacks' CMO treats brand building as a practical act of translation: an in-house hot sauce starts as recipe work, becomes a chip flavor, and then turns into a customer meeting designed to stick.
A practical argument for treating digital commerce as a commercial capability that extends beyond online checkout.
The episode is strongest when it treats digital commerce as something larger than a separate FMCG channel. The guest places it inside the wider commercial organization, connected to demand creation, sales, marketing, and the tools that help field sales representatives make…
A practical conversation about Avon, adaptive leadership, and the company's distinctive sales-rep model.
Avon's push to return the business to its former strength gives the episode a clear commercial spine, with the sales-rep model and Christophe Nairink's FMCG, retail, marketing, and general management background setting the frame.
A steady look at AI's history, generative tools, and the skills now expected around insights work.
This single-episode review takes up a practical concern for anyone working near the insights function: what skills matter as AI changes the surrounding work. Its central argument is pragmatic rather than alarmist.
Retail change, translated into shopper logic.
Retail strategy from inside the brand room.
Executive retail insight, close to the customer.
Retail tech channel talk with practical edges.
Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe, discusses empowering brands with optimism in the FMCG industry.
Kristof Neirynck, CMO of Avon, discusses his career journey from P&G to Walgreens Boots Alliance and now leading marketing at the 136-year-old beauty brand.
CEO of Quorn discusses leading with authenticity, private equity, moving with family, health scares, and the plant-based industry.
Sean Summers from Mercado Libre discusses how paranoia drives innovation in the CPG industry.
This episode features an interview with Miroglio Group executives about their AI-first retail strategy, in partnership with AWS and co-hosted by Gaia Ginevra.
Pavi Gupta, VP of Insights & Analytics at Chobani, discusses the evolution of the insights function with hosts Daniel Torres and Efrain Rosario.
Daniel visits Decathlon in person.
Amit Keswani begins with the basics: Chalhoub Group is a 71-year-old regional luxury retailer with joint ventures, owned brands, franchise distribution, and customers at very different price points.
Daniel records live from CES with Monique Perlmutter, VP of partnerships and sales in Riot Media Group at Marriott International, for a conversation about Marriott Media and hotel advertising.
A discussion on the evolution of retail media, comparing UK and US markets, in-store screens, measurement challenges, and ethical considerations.
A live podcast session discussing the emerging concept of agentic commerce and its implications for brands and the future of retail.
On The FMCG Guys, host Daniel interviews Sandie Dilger, CMO of Proper Snacks, at the brand's London headquarters about reinventing snacking as 'an act of positive wellbeing.' Dilger explains Proper is the UK's fifth-biggest and fastest-growing major snacking brand, built on 'health without the halo,' with popcorn she says has 10 times the fiber of spinach.
On The FMCG Guys, host Daniel Torres interviews Richard Jones, Global Director for Go-to-Market Transformation at Carlsberg, about his journey from selling Hovis bread to leading digital commerce.
Daniel Torres and Emma Hustlers introduce the Hot Seat series, a no-filter chat about retail media, and discuss recent events like New Mexico.