The Content Cocktail Hour

This episode features Tim Rath, co-founder of YoYaba, discussing his journey from self-taught online marketer to leading a B2B revenue marketing consultancy in the EMEA region.

This episode explores movement marketing in B2B with Karthi Ratnam, focusing on building authentic human connections and community-driven strategies in the SaaS industry.

This episode explores how Aneesh Lal's Wishly Group helps LinkedIn creators optimize brand partnerships by focusing on quality over quantity through strategic deal-making and pricing.

This episode explores why human verification remains essential for quality content in the AI era, featuring insights from Amy Cook, CMO of Fullcast, on marketing strategies and recent acquisition news.

This episode explores why prioritizing connection over conversion is crucial in modern B2B marketing, featuring insights from Val Riley on CRM strategies and team alignment.

This episode explores how executive dinners and relaxed environments can drive B2B success by understanding target audience pain points, featuring insights from Kristi Gamboni of TrustRadius.

This episode features an interview with Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove, discussing how to balance innovative marketing strategies with fundamental customer-focused approaches in B2B contexts.

This episode features a conversation with David Ebner about creating high-quality content that engages audiences and builds trust in B2B marketing.

This episode features an interview with TrustRadius CMO Allyson Havener discussing the importance of authentic customer reviews in B2B marketing, the impact of AI on content creation, and strategies for building buyer trust through data-driven content.

This episode features an interview with Anthony Kennada, founder of AudiencePlus, discussing the recent brand announcement and the evolution of B2B marketing strategies.

This episode explores how AI is transforming B2B sales and marketing through an interview with Garrett Scott of Bounti.ai, focusing on practical applications and human-AI collaboration.

This episode features an interview with Amos Bar-Joseph of Swan AI discussing why founder-led marketing is the future and his journey from building and exiting B2B startups to focusing on creating value rather than just valuation.

This episode explores how AI workflows are transforming content marketing strategies, featuring Nathan Thompson from Copy.ai discussing his journey and insights on modernizing marketing processes.

This episode explores how to transform loyal customers into brand advocates through proactive customer marketing strategies with Gianna Scorsone of Champion HQ.

This episode features Rachel Downey from Share Your Genius discussing how to leverage human uniqueness and personality in podcasting and content strategy to differentiate businesses in the age of AI.

This episode explores how influencer marketing can be effectively applied in B2B contexts, featuring Brianna Doe discussing her agency's work and insights on evolving marketing strategies.

This episode features an interview with Josh Carter from Pavilion discussing how AI is used to enhance demand generation and membership sales through quality conversations and community building in B2B marketing.

This episode explores how incorporating fun and creativity into marketing strategies can transform B2B brands, featuring insights from Rob Carpenter of AudienceLed on audience-led growth.

This episode features an interview with Haley Moore, founder of Acquire, discussing how her background as a sommelier in Michelin restaurants informs sales and marketing strategies for B2B professionals.

This episode explores how to build trust and authenticity through ecosystem-led growth with Shawnie Hamer, Director of Brand and Content Marketing at Crossbeam, discussing B2B marketing strategies and her professional background.

This episode discusses the effectiveness and common pitfalls of Account-Based Marketing (ABM) strategies in B2B contexts, featuring insights from Mason Cosby of Scrappy ABM.

This episode features an interview with Drew Smith, founder of Attributa, discussing the importance of asking the right questions and structuring data for effective marketing attribution in B2B contexts.

This episode features an interview with Emeric Ernoult, co-founder and CEO of Agorapulse, discussing his journey from lawyer to entrepreneur in social media and SaaS, and insights into B2B marketing strategies.

This episode explores how B2B marketers can leverage content, AI, and strategic alliances to maximize ROI and connect with audiences in a disrupted marketing landscape.

This episode features Drew Brucker from Goldcast discussing the importance of brand as a competitive moat in B2B marketing and exploring video-first strategies and mindshare marketing approaches.

This episode features an interview with Tyler Calder, CMO at PartnerStack, discussing how to redefine partnerships to drive revenue in B2B marketing.

This episode features an interview with Hiba Amin of Sandia Consulting discussing the importance of understanding customer stories before implementing AI in B2B marketing.

This episode features Charlie Riley from OneScreen.ai discussing the continued relevance and best practices of out-of-home advertising in today's digital marketing landscape.

This episode features an interview with Clay Ostrom, founder and brand strategist at Map & Fire, discussing the role of human expertise in agency marketing amidst AI advancements.

This episode features a discussion with Darian Payton about transforming social media into a demand engine for B2B marketing through creative strategies.

This episode explores how YouTube's SEO capabilities can drive B2B growth, featuring insights from marketing expert Devin Pickell on integrating video into content strategies.

This episode features a conversation with messaging strategist Zach Messler about how to effectively sell to smart audiences without oversimplifying messages, while also exploring shared interests in bourbon and marketing.

This episode features an interview with J.H.

This episode features an interview with the co-founders of Bounti.ai discussing AI-led marketing strategies, B2B growth, and their entrepreneurial journeys in the SaaS industry.

This episode features an interview with Casey Hill, CMO of Do What Works, discussing how their technology detects and analyzes A-B tests from major brands to provide insights for B2B marketing professionals.

This episode explores how social media should focus on authentic human relationships for effective brand communication, featuring Mike Allton from Agorapulse discussing his background and the shift toward more personal engagement.

This episode explores how customer education is evolving with AI, featuring insights from Seamless.AI's customer education managers on training approaches for B2B tech platforms.

This episode features a conversation with Christian Byrne, CTO of Oshyn, discussing the importance of digital experience for businesses, based on their digital trust index report, and its implications for B2B marketing.

This episode features an interview with Kae Neskovic, executive creative director at Superside, discussing how investing in creativity and community can help build a standout brand in B2B marketing.

This episode explores why MarketingOps extends beyond traditional marketing, featuring Mike Rizzo, founder of MarketingOps.com, discussing its role in B2B tech, community building, and adapting to trends like AI.

This episode features an interview with Selma Chauvin, CRO of Agorapulse, discussing how content should be viewed as a revenue engine rather than just a marketing tool in B2B tech.

This episode explores modern B2B marketing strategies with Ryan Allis, discussing the shift from traditional inbound SEO to AI-driven ABM approaches and building communities for SaaS entrepreneurs.

This episode features an interview with Ben Kozinek, Senior SEO Manager at monday.com, discussing the science behind writing SEO-optimized content and strategies for improving search rankings in B2B marketing.

This episode features an interview with Nadia Davis, VP of Marketing at CaliberMind, discussing how marketing professionals can align their strategies with boardroom priorities and effectively communicate impact to leadership.

This episode explores why fit matters more than fame in influencer marketing, featuring a conversation with Vivien Garnès, co-founder of Upfluence, who shares insights from her doctorate in the field and practical strategies for B2B marketing.

This episode features an interview with Jason Hubbard, founder of Demand Magic, discussing why focus is essential for growth marketing in B2B SaaS companies.

Host Jonathan Gandolf interviews David Ebner about using creativity and storytelling to stand out in B2B marketing, discussing their co-created LinkedIn campaign on ghostwriting and analyzing why AI struggles with narrative content.

Jonathan Gandolf hosts Jesse Bourgeau-Trickey to explore knowledge management systems and intranets in B2B organizations, discussing their role in improving efficiency and communication.

Jonathan Gandolf hosts Aaron Leder, VP of partnerships at Pavilion, to discuss creating impactful sponsorship experiences in B2B marketing.

This episode features a conversation between two marketing professionals discussing product marketing strategies for B2B SaaS startups, focusing on go-to-market approaches and avoiding ineffective tactics like superficial AI personalization.

Kevin Davis explains why territories are an implementation of a company's ideal customer profile.

Tommy Walker presents The State of Discontent Report after 545 content marketers described challenges in career satisfaction, AI, and audience research.

Tommy Walker presents three content-marketing axioms: a good premise gets you 80% of the way there, content is social currency, and decisions happen in channels marketers cannot measure.

Salil Pandey built extraordinary sales relationships by treating prospects as people, not targets.

Janet Mesh of Aimtal explains how B2B teams can use YouTube as both a Google-owned search engine and a social platform.