The Behavioral Design Podcast

Samuel Salzer and Aline Holzwarth

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In their own words

How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email [email protected].

As heard by us

Based on 6 episodes we listened to · September 2026

It brings behavioral science to AI questions about trust, targeting, risk and the design of systems that influence people.

The Behavioral Design Podcast keeps returning to a practical question: what changes when AI systems meet human judgment and behavior? Co-hosts Aileen Holsworth and Samuel Seltzer lead expert conversations that connect moral decision-making, psychological targeting, adaptive…

Read our full review in PlayNext →

Why you'd press play

An AI song faces Eurovision in a musical Turing test; your confidence gets a score.

Press play if you want

  • to put a number on your guess before finding out whether a song was made by AI
  • to question why you forgive a flawed human decision more readily than one made by AI
Read the full recommendation in PlayNext →

Talks about

Best episodes of The Behavioral Design Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

Season 4 Recap: Meet Our AI Co-Hosts

A season recap tracks AI's behavioral questions through personalization, digital footprints, and algorithmic sameness.

The Behavioral Design Podcast's season four recap treats the meeting point of AI and behavioral science as more than a passing theme. Its strongest thread is the personalization paradox: when many people bring similar tasks to generative AI, supposedly customized outputs may…

Behavior Change Score with Roos van Duijnhoven

A practical look at scoring the behavioral choices behind onboarding, retention, and real-world change.

The Behavioural Design Podcast frames behavior change as a product-design challenge, using a practical scoring lens to move from theory into decisions.

AI Therapy with Alison Cerezo

AI therapy, loneliness research, and what clinicians can learn from recorded sessions.

The Behavioral Design Podcast sets two mental-health AI stories side by side: therapy and companionship as common generative AI uses, and the uneasy question of when help starts to become overuse.

Product Deep Dive: Calendar 🗓️

A grounded look at how calendar software can protect attention, move focus time, and soften the friction around odd meeting times.

Calendar software is usually treated as neutral infrastructure. This episode frames it as something closer to a behavioral tool, shaping how people protect attention, deal with unusual meeting times, and leave enough space for actual work.

Enter the AI Lab

A practical benchmark tests AI literature-review tools beyond the screenshot hype.

AI literature-review tools often arrive wrapped in screenshots and LinkedIn certainty. This Behavioral Design Podcast episode takes the more useful route, following Aileen Holsworth and Samuel Seltzer as they walk through a group benchmark of systems promising AI-generated…

The No Club with Linda Babcock

A calendar can make urgent work look more important than it is.

This episode makes a simple case: calendars can blur urgency with importance. Sam and Aline keep it grounded in their own schedules, then show how meetings, appointments, and deadlines can crowd out work that is more strategic or creative. The point lands because it is familiar.

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Episodes

  1. 1

    Product Deep Dive: Pill Bottles 💊

    Hidden gem

    Samuel Seltzer and Aline Holsworth use pill bottles as a case study in medication adherence, starting from the intention-action gap and the reality that more than two medications often turns a bottle into a pill box problem.

    ·53m·3 clips
  2. 2

    Chatbots, Synthetic Users and AI for User Research with Hassan Aleem

    Hidden gem

    The Behavioral Design Podcast brings Samuel together with Hassan Aleem, a behavioral practitioner with a PhD in neuroscience, to discuss AI in user research, chatbots, synthetic users, and literature reviews.

    ·41m·2 clips
  3. 3

    2023 in Review – Season 3 Finale 🌟

    Hidden gem

    The Behavioral Design Podcast season 3 finale centers on gratitude, with Aline Holsworth describing a daily dinner ritual of saying “our gratefuls” and Samuel Salzer connecting that habit to well-being research.

    ·52m·3 clips
  4. 4

    Product Deep Dive: Calendar 🗓️

    Hidden gem

    Calendars beat pumpkin spice lattes, somehow.

    ·48m·3 clips
  5. 5

    Behavior Change Score with Roos van Duijnhoven

    Hidden gem

    Samuel welcomes Roos van Duijnhoven to the Behavioural Design Podcast for a discussion tied to Nuance Behaviour’s Behaviour Change Score report on fitness apps and digital health products.

    ·32m·2 clips
  6. 6

    Designing for Diabetes with Steph Habif

    Hidden gem

    The Behavioral Design Podcast episode with Steph Habif centers on diabetes technology, college basketball, and the “major brand problem” she sees in behavioral science.

    ·45m·3 clips
  7. 7

    Human-Centered Behavioral Design with Aarthi Rao

    Hidden gem

    Samuel Soltzer and Eileen Halsworth open by questioning claims about the “death” of user research, UX, design thinking, and behavioral science amid layoffs at UX teams and IDEO.

    ·57m·4 clips
  8. 8

    AI Therapy with Alison Cerezo

    Hidden gem

    The Behavioral Design Podcast episode on “AI Therapy with Alison Cerezo” centers on a tension between clinically validated chatbot use and research from OpenAI and MIT suggesting heavier LLM use can increase loneliness.

    ·52m·3 clips
  9. 9

    Product Deep Dive: Autonomous Vehicles 🚗

    Hosts Samuel and Aline critique the book Nudge, discussing its limitations and the organ donation default example.

    ·39m·3 clips
  10. 10

    The No Club with Linda Babcock

    Linda Babcock discusses her research on non-promotable tasks (NPTs), revealing how women disproportionately take on invisible work that doesn't advance their careers.

    ·57m·5 clips
  11. 11

    Healthy Gamification with Mitesh Patel

    Mitesh Patel discusses how behavioral design and gamification can improve health outcomes, sharing examples like defaults for generic medications and active choice interventions for preventive care.

    ·45m·4 clips
  12. 12

    Our Most Controversial AI Opinions – Season 4 Finale

    Hidden gem

    The Behavioral Design Podcast season 4 finale centers on the hosts' most controversial AI opinions, from Aileen Holsworth's warning that "the bigger risk is actually all the ways that AI goes right" to Samuel Seltzer's claim that AI may already be past the Turing test.

    ·47m·3 clips
  13. 13

    Enter the AI Lab

    Hidden gem

    AI meets behavioral science.

    ·48m·3 clips
  14. 14

    Season 4 Recap: Meet Our AI Co-Hosts

    Hidden gem

    Season four goes all in on AI, but the recap does not treat that as an easy win.

    ·46m·3 clips
  15. 15

    Behavioral Public Policy with Nick Chater

    May 25, 2023·51m
  16. 16

    Getting Psych'd with Paul Bloom

    May 10, 2023·52m
  17. 17

    Product Deep Dive: Conferences 🎤

    May 3, 2023·34m
  18. 18

    Controversial Opinions with Dave Pizarro

    Apr 26, 2023·59m
  19. 19

    Product Deep Dive: Toothbrush

    Apr 16, 2023·33m
  20. 20

    Engagement with Heather Cole-Lewis

    Apr 5, 2023·54m
  21. 21

    Product Deep Dive: Personality Tests

    Mar 29, 2023·26m
  22. 22

    Personality with Sanjay Srivastava

    Mar 22, 2023·59m
  23. 23

    Product Deep Dive: Co-living Spaces

    Mar 15, 2023·18m
  24. 24

    Happiness Design with Laurie Santos

    Mar 8, 2023·50m
  25. 25

    We're Back! Behavioral Science & AI + Season 3 Preview 🎉

    Feb 22, 2023·41m
  26. 26

    2021 in Review – Season 2 Finale! ✨

    Dec 22, 2021·1h 4m
  27. 27

    Existential Questions with Lindsay Juarez

    Dec 8, 2021·46m
  28. 28

    Digital Health Behavior with Ingrid Melvær Paulin

    Nov 24, 2021·46m
  29. 29

    Elements of Choice with Eric J. Johnson

    Nov 10, 2021·43m
  30. 30

    Subtract w/ Gabe Adams & Leidy Klotz

    Oct 28, 2021·53m
  31. 31

    No Hard Feelings with Liz Fosslien

    Oct 13, 2021·50m
  32. 32

    Conspiracy Theories with Dan Ariely

    Sep 29, 2021·56m
  33. 33

    The Power of Us with Jay Van Bavel

    Sep 16, 2021·42m
  34. 34

    Being Time Smart with Ashley Whillans

    Sep 1, 2021·52m
  35. 35

    How to Change with Katy Milkman

    Aug 18, 2021·53m
  36. 36

    The Family Firm with Emily Oster

    Aug 3, 2021·46m
  37. 37

    Season 1 Finale!

    Jul 12, 2021·39m
  38. 38

    Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

    Jun 18, 2021·48m
  39. 39

    Real-World Behavioral Economics with Kelly Peters

    Jun 16, 2021·37m
  40. 40

    A Slight Change of Plans with Maya Shankar

    Jun 14, 2021·28m
  41. 41

    The Science of Love & Dating with Logan Ury

    Jun 2, 2021·45m
  42. 42

    Brainy Business with Melina Palmer

    May 19, 2021·44m
  43. 43

    Making Better Decisions with Annie Duke

    May 5, 2021·45m
  44. 44

    Lessons About the Brain with Lisa Feldman Barrett

    Apr 21, 2021·54m
  45. 45

    Mindful Behavioral Science with Clare Purvis

    Apr 7, 2021·47m
  46. 46

    The Behavioral Science of Policy and Organizations with Nina Mažar

    Mar 24, 2021·43m
  47. 47

    Building Habits with Wendy Wood

    Mar 10, 2021·50m
  48. 48

    Behavioral Design 2021 - State of the Field

    Feb 26, 2021·52m
  49. 49

    Behavioral Finance with Dan Egan

    Feb 24, 2021·35m
  50. 50

    Psychology of Engagement with Amy Bucher

    Feb 10, 2021·49m
  51. 51

    Behavioral Science Fiction with Samuel Salzer

    Jan 27, 2021·1h
  52. 52

    Changing Digital Health Behavior with Aline Holzwarth

    Jan 13, 2021·1h 12m
  53. 53

    The Science of Rituals with Nick Hobson

    Dec 31, 2020·55m
  54. 54

    Exploring Behavioral Data Science with Ganna Pogrebna

    Dec 31, 2020·1h 3m
  55. 55

    Crafting the Perfect Incentive Program with Kurt Nelson & Tim Houlihan

    Dec 29, 2020·56m
  56. 56

    Changing Behavior at Scale with Josh Wright

    Dec 16, 2020·55m
  57. 57

    Self-Applied Behavioral Science with David Perrott

    Nov 18, 2020·58m
  58. 58

    Behavioral Insights with Elspeth Kirkman & Michael Hallsworth

    Nov 6, 2020·39m
  59. 59

    Applying Behavioral Science in Practice with Torben Emmerling

    Oct 27, 2020·57m
  60. 60

    Designing for Behavior Change with Stephen Wendel

    Sep 29, 2020·1h 10m