Kim and Brian Walker
50 episodes listed below
Marketing that keeps repair bays moving.
The Auto Repair Marketing Podcast is a practical business show for independent auto repair shops trying to fill bays and build trust. Brian Walker leads conversational interviews about customer loyalty, differentiation, training, reviews, YouTube growth, and the everyday courage required to run a better shop.
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The Auto Repair Marketing Podcast treats marketing as a working part of an auto repair business, not a separate theory project. Brian Walker frames most episodes around real shops, real owner choices, and the small details that shape customer trust. The pace is brisk. The conversations move from sponsor reads into shop-floor examples, then back toward a practical takeaway that an owner can actually use. Recent episodes show the range clearly. A milestone episode looks back at how auto repair marketing has changed over four years, especially around reviews, customer conversations, and the way recommendations function before a customer calls. A conversation with Deo Kitoko centers on YouTube growth, diagnostics education, and the long path from learning a trade to building an audience. Rick White brings the focus to differentiation, stressing market, message, and the power of making the customer the center of the story. Parker Branch adds the owner’s side of ambition, fear, hiring, benchmarks, and the pressure to stop playing small. Matt Wagg’s episode connects technician training to retention, employee development, and the next five or ten years of a business. Other episodes widen the frame without leaving the trade. Zeb Beard’s professional fisherman sponsorship becomes a case study in branding that does not follow the usual rules. Mark Lowe’s BBB discussion puts ethics, awards, and trust signals into the context of marketing in 2026. Even a solo response to Vision Conference chatter becomes a point about contributing to the industry instead of just criticizing it. The show is conversational, sometimes repetitive in the way working operators are repetitive when a point matters, and often more useful because of that. It is not tidy seminar audio. It is a running conversation about getting found, being trusted, training people, keeping customers, and filling bays.
Made for: Independent auto repair shop owners, managers, and industry people who want practical marketing and growth ideas tied to real shop operations. It especially suits operators thinking about reputation, retention, differentiation, training, and local visibility.
What sets it apart: The show stands apart by translating marketing concepts into repair-shop behavior: reviews, counter conversations, staff development, trust signals, and memorable customer experiences. Its interviews lean on lived examples rather than generic small-business advice.
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
Based on 5 episodes we listened to · September 2026
Specific shop examples turn marketing theory into usable decisions about positioning, trust, retention and growth.
The Auto Repair Marketing Podcast keeps promotion tied to the daily decisions of running an independent repair shop. Brian Walker's interviews move from differentiation and customer-focused messaging with Rick White to Parker Branch's experience with financial fear, staffing and…
Empty service bays meet the marketing advice you need while answering the phone over an engine.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A milestone episode that treats marketing change as a shop-floor issue.
Episode 200 looks back at how auto repair marketing has changed over four years, with Brian Walker and the co-hosts comparing today's review-driven habits with the older neighbor-to-neighbor referral model.
A practical look at how training, diagnostics, and YouTube can reinforce one another in auto repair.
Dio Kitoko's story tracks a clear arc: technical growth, then a choice to pass that knowledge along through YouTube. Brian Walker starts with Dio's background and moves through training, electrical diagnosis, and the hands-on experience that eventually shaped the videos he now…
Clear differentiation starts when marketing puts the customer first, not the shop.
Brian Walker and Rick White take on a familiar shop-marketing problem: being good at the work is not enough on its own to explain why a customer should pick one shop over another.
A grounded shop-floor conversation about ambition, staffing, and the cost of trying to grow.
This episode keeps coming back to a simple question: how does a shop stop thinking small? Parker Branch and Brian Walker stay close to the practical side of that problem, talking through financial fear, staffing, putting the right people in the right seats, and what it takes to…
A tight email teardown that turns one promotion into a lesson in timing, trust, and proof.
Kim Walker spends the episode on a marketing email that made her stop, laugh, and click. The Mission Mercantile message gives her a clean example of a premium brand leading with a fast call to action, then keeping attention with proof, product detail, and a lifetime promise that…
Real talk for veterinary practice leaders.
Sales systems for serious electrical contractors.
Episode 200 takes a look back.
Dio has the receipts.
Brian Walker opens with Rick White and frames the conversation around how an auto repair shop can stand apart.
Brian Walker sits down with Parker Branch at Vision to talk about why shop owners should stop playing small.
Matt Wagg discusses his class on aligning technician training with shop goals through intentional talent pipeline development and ROI measurement.
The host discusses Facebook posts criticizing the Vision Conference and advises auto repair professionals to focus on being givers rather than takers in the industry.
This episode features an interview with Zeb Beard from Stroker's Diesel about his unconventional marketing strategy of sponsoring a professional fisherman to promote his auto repair business.
Brian Walker interviews Mark Lowe about the Better Business Bureau and its role as a trust signal in auto repair marketing.
Brian Walker outlines a 90-day marketing blueprint for auto repair shops, starting with foundational strategies.
The hosts discuss five reasons why auto repair shops should get meta-verified on social media platforms.
Brian Walker and Haley Wassinger discuss a problematic Google Ads hack that affected their clients and share their transparent journey through the crisis.
Brian Walker interviews Chris Cotton about an underutilized key performance indicator (KPI) in the auto repair industry that most businesses aren't tracking but should be.
Brian and Kim Walker discuss how to effectively leverage Chamber of Commerce membership for auto repair business growth.
Brian and Kim Walker discuss how to choose a BNI group for effective business networking in the auto repair industry.
Brian and Kim Walker discuss their favorite episodes of 2025, offering a curated list for auto repair shop owners to revisit for marketing insights.
Brian Walker discusses the art of fast-tracking in life and business, using a Disney anecdote to illustrate seizing opportunities.
Brian Walker interviews Dave Kusa about new advertising regulations for auto repair shops in California.
Brian Walker discusses with Darren and Ginger Barney the importance of having a plan to keep an auto repair business running during unexpected owner absence.
Brian Walker interviews Haley Wassinger about her takeaways from the Marketing AI Conference, focusing on AI applications for auto repair marketing.
Brian Walker interviews Kelly McHart about how shop aesthetics can be a powerful marketing tool for auto repair businesses.
Kim Walker takes over the show while Brian is out in his shop office.
Brian Walker interviews David Lloyd about legal issues surrounding phone calls, recording, and tracking numbers in auto repair marketing.
Brian Walker and Michelle Travis discuss why longer form content is beneficial for auto repair shop websites and how AI is influencing content strategy.
Brian Walker discusses the differences between shop marketing pros, fractional CMOs, and coaching companies in auto repair marketing, using an internal meeting recording.
Kim Walker interviews Christina Beverly about her auto repair shop's marketing success and community impact.
This episode features a discussion with Leisa Ann and Rachel Spencer about maintaining mental fitness and navigating crises in auto repair shops, focusing on overcoming obstacles and challenges in the industry.
Brian Walker interviews Chris Loma about community involvement and a vehicle giveaway as a marketing strategy for auto repair shops.
Kim Walker interviews Ben Tilson about his children's book and marketing strategies for auto repair shops.
Brian Walker interviews J.R.
Brian Walker interviews Daniel Burkholder about marketing strategies for auto body and collision repair shops.
This episode features an interview with Brittany Hodak about creating superfans and building shop culture in the auto repair industry.