Plain-spoken sales coaching for the real field.
The Advanced Selling Podcast is a brisk sales-training show built around practical arguments, loose banter, and examples from selling. Bill Kasky and Brian Neal push past old scripts toward trust-building, sharper preparation, useful content, and cleaner sales habits.
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The Advanced Selling Podcast is a sales-training show built around practical pressure-testing. It sounds lived in. Bill Kasky and Brian Neal trade stories, challenge old sales habits, and keep pulling ideas back to what a seller can actually do with a prospect, a client story, a piece of content, or a prep routine. The show is especially interested in trust. Recent episodes argue that buyers rarely disappear for mysterious reasons; more often, the seller has not given them enough reason to believe the conversation is worth continuing. That leads to a steady case for creating useful content, showing thinking in public, and letting prospects sample a seller’s judgment before a formal sales process begins. The show also pushes hard against chase-heavy selling. It frames leverage as the antidote: case stories, webinars, conversion events, personal story, research, and buyer education that work before and between calls. Short solo episodes sharpen those ideas into identity work, asking sellers to separate who they are from the sales role they perform. The duo episodes are looser and more argumentative. A topic might start with price pressure, socks before a game, a book, or a laptop sticker, then turn into a point about inputs, professionalism, preparation, or process. AI is treated in the same practical way. It can help research a company, test how a business appears in search or chat tools, and prepare better questions, but it is not presented as a substitute salesperson. The show also gives space to mental health, self-investment, and confidence, especially when the work gets personal or stressful. Guest episodes bring in outside examples, including Kayla Kurtz on AI and sales conversations and Steve Benson in a routing context. The style is direct, sometimes scruffy, and comfortable with interruptions. It avoids neat classroom polish. That is part of the value. The advice tends to arrive through argument, story, correction, and repetition until the practical point lands. It is best for sellers, managers, and sales leaders who want experience-based coaching on modern prospecting, content-led trust, call preparation, pricing posture, and the daily discipline behind better outcomes.
Made for: Built for sellers, sales managers, and leaders who want practical coaching on trust, prospecting, prep, pricing, and sales mindset. It fits people who prefer direct shop talk over polished theory.
What sets it apart: The show blends sales banter with concrete field tactics, moving from anecdotes to behavior fast. It stands out by treating content, identity, AI research, and buyer trust as everyday sales tools rather than side topics.
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B s…
Based on 5 episodes we listened to · September 2026
Bill Kasky and Brian Neal connect sales mindset with practical preparation, helping sellers turn AI, research, storytelling, and process discipline into usable habits.
The Advanced Selling Podcast turns sales performance into a conversation about controllable behavior. Bill Kasky and Brian Neal move easily between mindset and field tactics, using an informal co-host exchange to examine call preparation, content, pricing, personal development,…
That next sales call starts with a news search, if Bill Caskey and Bryan Neale have their way.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A clear process-first sales discussion about reading the inputs before reacting to the scoreboard.
Price pressure anchors this sales discussion, which makes the case that premium sellers need to shape the sale before a prospect can reduce it to a commodity contest.
A plainspoken pitch for warmer leads and smarter self-investment.
The episode keeps its eye on a familiar sales problem: cold-calling strangers and hoping luck fills the gap. It offers June's Insider Event as a cleaner path, using a conversion event and webinar strategy to move people from little awareness to a real qualified prospect.
AI as a sales aid, not a shortcut around preparation.
This episode treats AI as a practical second set of eyes for reps, not a shortcut to a close. The central point is plain enough: the deal is often decided before the price objection ever shows up, and tools like ChatGPT or Copilot can help check whether a prospect's confidence…
A practical look at how the early work shapes the next conversation.
This episode is strongest when it stays with the work that happens before price ever comes up. Brian Neal and Bill Kask make a plain case: better sellers do not win by pressing harder at the end, they build enough structure early that price has less room to become the whole…
A practical sales-call reminder to research the company before you speak.
Bill Kasky and Brian Neal make a plain case for sales-call prep: current company research matters, and AI can fit neatly into that habit. Using Eli Lilly as the example, they move from a quick Google news scan to headlines about an $856 million deal with Gate Bioscience and a…
Persuasion psychology for practical business moments.
Door-to-door lessons from the field.
Founder sales lessons from the messy middle.
This episode features Steve Benson discussing strategies for saving sales time through smarter route planning and optimization.
Bill Caskey and Bryan Neale argue that sales call preparation is non-negotiable in the AI era.
Bill Kasky and Brian Neal of The Advanced Selling Podcast apply football self-scouting to a salesperson's first six months of the year.
Brian Neal and Bill Kasky use basketball quarters, John Wooden's coaching philosophy, and Bill Walsh's book The Score Takes Care of Itself to argue that salespeople should monitor process inputs rather than scoreboard results.
Sales growth starts with the gifts sellers buy for themselves.
AI is the field aid here, not the closer.
Brian Neal and Bill Kask open by arguing that price fights are usually lost before the objection ever shows up.