Practical sales leadership without the theater.
Some Goodness treats modern sales and marketing problems as operating issues, not buzzword exercises. Its conversations move from AI pressure and product complexity to field selling, board presentations, and the habits that make leaders credible.
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Some Goodness is a business interview show with a strong sales leadership spine. Its best recent conversations are not about chasing the newest trend. They are about what happens when strategy, technology, and buyer reality fail to line up. AI is a major recurring subject, but the show treats it with restraint. It asks why adoption remains harder than the hype suggests, why pilots fail to become production systems, and why automation can multiply weak processes instead of fixing them. That gives the show a grounded feel. Sales leaders hear about AI, but they also hear about the unglamorous foundations that determine whether AI helps at all: clear handoffs, useful data, sound ICPs, honest messaging, and processes that reflect how customers and sellers actually behave. Enterprise software gets similar treatment. The show looks at overpromising, product complexity, RFP friction, and the trust that disappears when companies push buyers through stories they do not need. Technical selling is another important lane. Recent episodes argue that solution consultants and sales engineers need commercial judgment, storytelling ability, and earlier influence, not just product fluency. Boardroom communication brings the executive angle into focus. Guests talk about preparing for directors, showing movement from current state to desired state, and keeping detail available without burying the point. Field selling and trade shows add a more tactile view of revenue work, from booths and hallway conversations to the follow-up that too often collapses afterward. The interview style is calm and practical. It gives guests room to explain, then pulls the point back into workplace reality. Some Goodness is strongest for listeners who want business advice that can survive contact with customers, boards, teams, and imperfect systems.
Made for: Built for sales, marketing, pre-sales, and go-to-market leaders who want sharper judgment around AI, enterprise buying, board communication, and field execution. It also fits rising executives preparing for higher-stakes conversations.
What sets it apart: The show stands out by treating popular business topics as operating problems with consequences. Its interviews keep returning to examples, constraints, and the human work behind tools, processes, and executive expectations.
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
Based on 6 episodes we listened to · September 2026
Some Goodness makes go-to-market leadership legible by pressing experienced operators for the decisions and working methods behind their advice.
Some Goodness turns go-to-market problems into focused conversations about how work actually gets done. Richard Ellis keeps his questions practical, asking guests to move from broad claims toward decisions, processes, and habits that leaders can apply.
AI hype, botched ABM, and boardroom nerves become practical moves you can use in Monday's meeting.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A sales AI episode about the gap between standard process and real customization.
The episode sets AI against adoption numbers, production rates, and abandoned initiatives, then makes a familiar point with useful discipline: many companies are still bolting AI onto old sales motions instead of rethinking the work itself.
AI momentum only matters if customers still trust the story.
The discussion treats enterprise software's AI rush as a trust test: boards want momentum, markets reward ambition, and customers still want proof. It stays fixed on the risk of speaking as if capability is already mature when the harder work is still unfinished.
A practical reset on what technical sellers are for.
Some Goodness treats the technical seller as a core part of the buying process, and the discussion feels more pointed than a routine pre-sales chat.
A practical framework for executives making a change agenda clear in the boardroom.
Board presentations get treated as their own kind of room: one where preparation, clarity, and restraint matter. Tracy Mustachio, a multi-time CXO with chief marketing officer and chief product officer experience, gives the episode a useful center with her "from to" structure.
Practical advice for executives who want to be useful podcast guests.
Some Goodness takes a practical turn, asking how executives can become podcast guests producers actually want to invite back. Chris Warren's advice stays grounded: prepare well, match the audience, respect each show's mission, and help move the conversation forward instead of…
Persuasion psychology for practical business moments.
Plain-spoken sales coaching for the real field.
Door-to-door lessons from the field.
Founder sales lessons from the messy middle.
The episode lays out a blunt AI gap: adoption is climbing, but real production impact still trails behind.
Some Goodness starts with the pressure AI is putting on enterprise software.
The host opens with a blunt premise about solution consultants.
Some Goodness host Richard interviews Tracy Mustachio, a multi-time CMO and CPO, about preparing for a first board meeting.
This episode explores the real-world impact of AI on field sales productivity, discussing why many AI initiatives fail due to underlying organizational issues rather than technological shortcomings.
This episode explores MarTech in the age of AI from an operator's perspective, focusing on building solid foundations and strategic restraint rather than chasing trends.
This episode explores why B2B companies often fail to maximize ROI from trade shows due to poor planning, capture, and follow-up processes, featuring insights from David Howerton of VendoIQ.
Some Goodness looks at the craft of being a podcast guest.
Richard interviews Jessica Fulis, an Inverta partner and early architect of modern account-based marketing, about why ABM became associated with declining discipline rather than failed relevance.
This episode provides practical tips and frameworks for planning an engaging and effective sales kickoff (SKO) event, covering the five Ps of SKOs and adult learning principles.
This episode revisits a popular interview with leadership expert Jack Galloway, offering practical advice on handling difficult people, navigating tough conversations, and building trust in professional settings.
This episode features an interview with leadership expert Jack Galloway on practical strategies for handling difficult people and tough conversations in the workplace to foster growth and stronger teams.
This episode discusses the importance of selecting the right keynote speaker for sales kickoffs (SKOs), featuring an interview with Brian Lord, president of Premier Speakers Bureau, who explains why speakers are crucial for these events.