Spa Business Building Podcast

Tiffny Nadolny

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In their own words

The Spa Business Building Podcast is a place for solo spa bosses to dive into all things spa business-related. As a licensed massage therapist and esthetician, I'm sharing how-to tips and strategies on attracting clients, client retention secrets, building solid business systems that scale your practice, and so much more. So, whether you're a solo esthetician, massage therapist, lash tech, or someone dreaming of entering the world of beauty and wellness, this podcast is for you.

As heard by us

Based on 6 episodes we listened to · September 2026

Tiffany Nadolny translates spa ownership into practical decisions about client retention, marketing, bookkeeping, pricing, and the productive use of limited time.

Spa Business Building Podcast turns the daily pressures of running a solo spa practice into decisions an owner can act on. Tiffany Nadolny moves between focused teaching and guest conversations, grounding business advice in appointment books, treatment rooms, and the limited…

Read our full review in PlayNext →

Why you'd press play

St. Ives before a peel? Tiffany Nadolny knows the face you're making.

Press play if you want

  • to give each Instagram post a job instead of posting because the calendar says Tuesday
  • to turn a great appointment into a rebooking conversation and a reason clients tell their friends
Read the full recommendation in PlayNext →

Talks about

Best episodes of Spa Business Building Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

#33- How Do I Price My Services?

A clear pricing framework for solo spa bosses who need numbers, not guesswork.

Tiffany Nadolny frames pricing as a business choice, and that gives the discussion its center. She walks solo spa bosses through five factors: expertise and experience, location, time and effort, expenses, and the cost per service through supply breakdown.

Ep. 44 From Hustle to Harmony

A grounded reset for solo spa and wellness owners who need stronger systems before burnout starts to creep in.

Tiffany Nadolny presents a familiar solo-business strain in plain, useful terms: wearing every hat, running short on time, and feeling burnout start to close in.

#32-Recession Proof Your Business

A grounded spa-business discussion on client budgets, service timing, and home care.

Tiffany Nadolny keeps the focus on the numbers that matter to a solo spa owner: inflation, client budgets, and how to hold visits together when price pressure bites.

Ep. 49 Leveraging AI in your beauty or wellness business

A practical, low-pressure way for solo spa owners to start using AI.

Ep. 49 treats AI as a practical add-on for solo beauty and wellness businesses, especially for listeners who are wary of new tools. Tiffany Nadolny stays close to concrete use cases: AI in Canva for image generation and Mini Chats for handling Instagram comments and pointing…

Ep.52 From Service Provider to CEO

A practical nudge to move from doing the services to running the business.

This episode stays grounded in a simple message for solo beauty and wellness professionals: think like business owners, not only service providers.

Ep. 53: Beyond Social Media

Social media takes a back seat to retention, and the episode keeps the advice grounded enough to use.

The episode treats social media as a retention tool for solo spa bosses rather than a stage for constant performance. It circles around confidence in the treatment room, continuing education when a provider feels unsure, and the kind of service flow that makes a client trust the…

Ep. 51 : What can you A.D.D in your business?

A practical reset for solo spa owners who want to free up time by automating, delegating, or deleting the right tasks.

Tiffany Nadolny keeps the episode on a practical question: which tasks should be automated, delegated, or deleted so a solo spa business does not get buried under small jobs.

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Episodes

  1. 1

    Ep. 58: Steal My Social Media Strategy

    Social media feels heavy.

    ·25m·1 clip
  2. 2

    Ep. 57: 1 099 vs. W2: Understanding Your Status in the Beauty & Wellness World

    ·18m
  3. 3

    #32-Recession Proof Your Business

    Spa business owner Tiffany Nadolny shares four practical strategies to recession-proof your beauty and wellness business, drawing from her experience surviving COVID and current economic challenges.

    ·16m·1 clip
  4. 4

    Ep. 41- Grow Your Business with Google Rankings

    ·11m·4 clips
  5. 5

    Ep. 40- Effective Black Friday Promos for Solo Spa Bosses

    Host Tiffany Nodoli shares three specific, proven Black Friday promotion strategies for solo spa and wellness entrepreneurs.

    ·11m·1 clip
  6. 6

    Ep.52 From Service Provider to CEO

    Host Tiffany Nadolny explores the critical distinction between operating as a service provider versus a CEO in your solo spa business.

    ·19m·2 clips
  7. 7

    #34 Expert Advice from Virtual Bookkeeper Sophia Whiteman

    Tiffany Nodoli welcomes Sophia from ViaSophia.co for a practical talk aimed at spa business owners.

    ·27m·1 clip
  8. 8

    #36 Massage Therapist, Mary Carolla, Shares How She Handled the Unexpected in Her Business

    ·24m
  9. 9

    #39-5 Habits to Start in Your Beauty or Wellness Business

    Host Tiffany Nadolny shares five essential habits for solo spa business owners to grow their client base and increase bookings.

    ·17m·1 clip
  10. 10

    #35 - 4 Reasons You Aren't Fully Booked, Yet

    Tiffany Nadolny addresses why spa owners struggle with inconsistent bookings and offers four practical reasons with solutions: failing to educate clients on rebooking importance, lacking automation reminders, providing subpar service experiences, and not enforcing cancellation policies.

    ·13m·1 clip
  11. 11

    Ep. 46- Reflecting on 2024 and Setting Intentions for 2025

    Host Tiffany Nadolny reflects on the challenges solo spa and wellness businesses faced in 2024, citing economic pressures and an influx of unprepared entrepreneurs.

    ·19m·2 clips
  12. 12

    Ep. 51 : What can you A.D.D in your business?

    Host Tiffany Nadolny shares a practical framework to help solo spa and wellness entrepreneurs reclaim their time by systemizing their business.

    ·18m·1 clip
  13. 13

    #31- Stop Focusing on Attracting New Clients!

    Host Tiffany Nadolny challenges spa owners to shift focus from constantly attracting new clients to deeply nurturing existing relationships.

    ·11m·1 clip
  14. 14

    Ep. 50 - ABCs for Solo Spa Bosses

    Host Tiffany Nadolny teaches solo spa and wellness entrepreneurs her ABC content framework—Attract, Build, Convert—and the KLT (Know, Like, Trust) principle to grow their client base.

    ·13m·1 clip
  15. 15

    Ep. 48- Have You Considered This for Your Services?

    Host Tiffany Nadolny makes a passionate case for adopting all-inclusive pricing in solo spa and wellness businesses.

    ·14m·1 clip
  16. 16

    Ep. 42- A Clear Plan For a Successful Business

    Host Tiffany Nadolny provides a step-by-step guide for solo beauty and wellness professionals to create a clear business strategy.

    ·12m·1 clip
  17. 17

    Ep. 49 Leveraging AI in your beauty or wellness business

    Spa business mentor Tiffany Nadolny demystifies artificial intelligence for solo beauty and wellness entrepreneurs, explaining how AI can automate tasks, analyze customer data, and improve efficiency.

    ·16m·1 clip
  18. 18

    Ep. 55 Memberships and More!

    Hidden gem

    Host Tiffany Nadolny analyzes the pros and cons of implementing a membership model for solo spa and wellness businesses, warning about hidden administrative burdens and profit pitfalls.

    ·12m·1 clip
  19. 19

    Ep. 47 Overcoming Fear and Finding Confidence as a Solo Spa Boss

    Host Tiffany Nadolny addresses common fears faced by solo spa and wellness business owners, including fear of visibility, rejection, and failure.

    ·13m·1 clip
  20. 20

    Ep. 59: Recession Proof Your Business

    Hidden gem

    Tiffany Nadolny takes a question from her DMs and turns it into a straightforward lesson on keeping a solo spa business steady with loyalty discounts and prepaid packages.

    ·31m·2 clips
  21. 21

    #38- 3 Steps to Achieve Goal Success with Danielle Leigh

    Hidden gem

    Tiffany Nadolny welcomes Danielle Leigh and frames the conversation around setting goals for beauty and wellness business owners.

    ·26m·1 clip
  22. 22

    Ep. 53: Beyond Social Media

    Social media is not the whole business.

    ·22m
  23. 23

    Ep. 44 From Hustle to Harmony

    Host Tiffany Nadolny provides practical strategies for solo beauty and wellness professionals to overcome burnout by establishing boundaries, implementing time management systems, and learning when to delegate tasks.

    ·18m·1 clip
  24. 24

    Ep. 56: Solo Spa Boss Success Story: Lexie Choate-Bewley

    Hidden gem

    Tiffany Nadolny interviews Lexie Chote Bewley of Skin by Lexi in Walnut Creek, California, about building a solo spa business after 16 years as an esthetician.

    ·34m·2 clips
  25. 25

    Ep. 45- Marketing for Solo Spa Bosses

    Host Tiffany Nadolny outlines six essential marketing and branding strategies for solo spa and wellness business owners, focusing on identifying ideal clients, differentiating services, optimizing online presence, and building sustainable client relationships beyond social media.

    ·11m·1 clip
  26. 26

    #37-The Importance of Mentorship & Community for Solo Spa Bosses

    Tiffany Nadolny discusses the critical role of mentorship and community for solo spa business owners, explaining how mentors provide guidance, boost confidence, and help navigate challenges, while communities offer support, collaboration, and growth opportunities.

    ·14m·1 clip
  27. 27

    #33- How Do I Price My Services?

    Host Tiffany Nadolny addresses the common struggle of pricing spa services, sharing her own early mistakes of underpricing based on competitors.

    ·17m·1 clip
  28. 28

    Ep. 54 Scheduling for Success

    Mar 19, 2025·9m
  29. 29

    Ep. 43- Say Goodbye to Income Rollercoasters

    Dec 11, 2024·7m
  30. 30

    #30- Are you making this common mistake on social media?

    Sep 11, 2024·8m
  31. 31

    #29- Why Isn't My Promotion Attracting Clients?

    Sep 4, 2024·12m
  32. 32

    #28- Build a Business That Runs Without You

    Aug 28, 2024·12m
  33. 33

    #27- 3 Ways to Build Your Email List

    Aug 21, 2024·12m
  34. 34

    #26- How to Stand Out as a Service Provider

    Aug 14, 2024·7m
  35. 35

    #25-Collaboration and Community Involvement to Build Your Business

    Aug 7, 2024·13m
  36. 36

    #24- Need a Boost in Summer Sales?

    Jul 11, 2024·11m
  37. 37

    #23-Attract Your Dream Clients

    Jul 3, 2024·8m
  38. 38

    #22- 7 Habits of Successful Solo Spa Bosses

    Jun 26, 2024·13m
  39. 39

    #21- Build a Loyal Social Media Following

    Jun 19, 2024·12m
  40. 40

    #20-How to Protect Your Time & Energy in Your Business

    Jun 12, 2024·9m
  41. 41

    #19-Meet Jess- The Esthetician with 26K Followers

    Jun 5, 2024·18m
  42. 42

    #18- Must Have Apps for Your Business

    May 29, 2024·14m
  43. 43

    #17- Avoiding Burn Out in Your Business

    May 22, 2024·14m
  44. 44

    #16- Comparisonitis & Imposter Syndrome

    May 16, 2024·16m
  45. 45

    #15- Save time with this strategy

    May 8, 2024·16m
  46. 46

    #14-Interview with Branding & Web Design Expert, Destinee Rosemurgy

    May 1, 2024·34m
  47. 47

    #13- The Referral Program Advantage

    Apr 24, 2024·16m
  48. 48

    #12- Doing this on social media will grow your business

    Apr 17, 2024·16m
  49. 49

    #11- 7 Mistakes I made as a New Business Owner

    Apr 10, 2024·21m
  50. 50

    #10- Interview with Permanent Makeup Artist Lulu Azizi

    Apr 3, 2024·32m
  51. 51

    #09- Engagement vs. Follower Count

    Mar 27, 2024·9m
  52. 52

    #08- SEO with Guest Maggie Schneider at Hilltop Help

    Mar 20, 2024·27m
  53. 53

    #07-Social Media Outage! What Now?

    Mar 13, 2024·18m
  54. 54

    #06- My #1 Tip for Attracting New Clients

    Mar 6, 2024·11m
  55. 55

    #05-Is Your Business Slower Than Usual?

    Feb 28, 2024·19m
  56. 56

    #04- Does Your Business Need a Specialty Focus?

    Feb 21, 2024·7m
  57. 57

    01- What is Spa Business Building?

    Feb 7, 2024·12m
  58. 58

    #03-Allow Your Business to Thrive with SMART Goal Setting

    Feb 7, 2024·13m
  59. 59

    #02- Elevate Your Business as a Value Brand

    Feb 7, 2024·10m
  60. 60

    Welcome to the Spa Business Building Podcast with Tiffny Nadolny

    Jan 25, 2024·2m