Spa Business Building Podcast · Tiffny Nadolny

Ep. 56: Solo Spa Boss Success Story: Lexie Choate-Bewley

·34 min·2 clips

A six-second coffee video got Lexi over 5 million views.

1. Spa Business Building Podcast centers on Lexie Chote Bewley’s solo spa business journey in Walnut Creek, California. 2. Tiffany Nadolny hosts the conversation, and Lexie Chote Bewley of Skin by Lexi brings 16 years of esthetics experience. 3. The episode asks what success looks like for a solo spa boss from the first lease to a full schedule and a calmer work life. 4. Lexie says she entered beauty school through the ROP program in high school and originally wanted to treat her own acne. 5. She worked five years at European Wax Center and five years at a local salon and day spa before going independent. 6. Lexie says COVID hit while she was on maternity leave with a three-month-old, which pushed her to create her own business. 7. She describes choosing a small space where she could control who came in and out, including temperature checks during 2020. 8. Lexie spent three years in a salon suite before moving into a 600-square-foot mini spa in an office building. 9. She now has a treatment room, a waiting area, and an office, which she contrasts with her former 100-square-foot suite. 10. Lexie says early success meant paying weekly rent, while now it also means enjoying the services she performs and keeping her books full. 11. She repeats that she prefers 30-minute and 60-minute services over 80-minute or 120-minute facials. 12. Lexie says derma planing is her most popular service and that she combines it with hydro dermabrasion and chemical peels. 13. She offers a 30-minute version focused on face work and a 60-minute version that adds a jelly mask, hand and arm massage, shoulder decollete, feet, and lower leg. 14. Lexie says simplifying her menu keeps decision-making easy for both her and her clients. 15. She describes awards such as esthetician of the year in 2017 and 2018 and favorite esthetician influencer in 2022 as results of client support and peer voting. 16. Lexie says a six-second coffee video with a fake shotgun gesture reached over 5 million views, which showed her that relatable content can outperform polished posts. 17. She explains that her Instagram growth came from posting authentic, snarky, funny material after leaving a spa brand account. 18. Tiffany and Lexie keep the conversation upbeat and practical, with a conversational interview style that moves from business decisions to social media tactics. 19. Solo estheticians, suite renters, and beauty pros building a personal brand. 20. People looking for a broad beauty trend roundup rather than a business case study.

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