SEO im Ohr - die SEO-News von SEO Südwest

SEO im Ohr is a German-language search briefing for people who follow SEO closely enough to care about details, caveats, and operational consequences. Its center of gravity is Google. Episodes move through AI Overviews, ranking-factor leaks, Search Console changes, studies on click behavior, and the growing overlap between SEO and GEO. The show does not rush these topics. A single development can become a longer explanation of how search systems might work, where the evidence is thin, and what a site owner can reasonably do next. That measured pace is part of the appeal. The show is especially strong when separating correlation from causation. It treats leaked ranking information as interesting but uncertain, and it treats studies as signals that need limits around them. AI search is a recurring concern, but not a reason for easy panic. LLM referrals, ecommerce performance, generated answers, and brand visibility are all discussed with attention to measurement problems. The same practical caution appears in advice about dwell time, blogs, audits, and attempts to influence GEO results with vanity prompts or listicles. SEO im Ohr also keeps returning to the pressure Google creates for publishers, content creators, tool vendors, and brands. There is a clear sense that search is changing, but the show resists turning every change into a revolution. It is technical, but still accessible to industry listeners who want the weekly picture without marketing gloss. The monologue format gives it the feel of a spoken column. It is best for SEOs, online marketers, publishers, and website operators who need to understand what search news might mean before reacting. Its strength is disciplined interpretation. The show makes room for uncertainty, then still lands on usable takeaways.