SEO im Ohr - die SEO-News von SEO Südwest

Weniger Klicks von Google - oder doch nicht? SEO im Ohr - Folge 380

·13 min·1 clip

Google's quarterly report reveals vague search data, suggesting website clicks from search might be stagnating or falling.

The episode opens by addressing Google's quarterly report, which provided vague data on search traffic, hinting at possible stagnation in website clicks. It notes Google highlighted metrics for Gemini and subscriptions over search specifics. A discussion follows on unexplained traffic drops for some websites in late September, potentially linked to new Google Ads labeling that makes sponsored results hard to distinguish from organic listings. The host then shifts to a study by Maximilian Kaiser and Prof. Dr. Christian Schulze, analyzing over 50,000 ChatGPT transactions against 164 million from traditional channels. Findings show LLMs lag in conversion rates and revenue per session compared to most channels, except paid social media, though improvements were noted over time. Next, the episode introduces Google Search Console's new Query Groups feature, which uses AI to cluster similar search intents, though early feedback indicates it may not be fully effective. Finally, it covers Google's restriction on SEO tools, deprecating an API that allowed fetching 100 search results with two requests, now limited to 10 per request, reflecting efforts to combat data scraping by AI bots. The episode concludes with the host noting a cold but hoping for clarity in future episodes.

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